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Reading FC Takeover: What Happened to Dai Yongge’s Sale and Who Owns the Club Now?

Redwood Holdings completed its acquisition of Reading FC in May 2025. Here’s what the earlier preferred-bidder stage meant, who owns the club now, and what Ruben Selles’s connection does—and does not—establish.
From TheFinanceBase Team4 min to read
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Reading FC’s takeover is complete: Redwood Holdings Limited acquired 100% of the club’s shareholding in May 2025, with the Select Car Leasing Stadium and Bearwood Park included. The “preferred bidder” and exclusivity reports referred to an earlier stage of the sale, not a deal still awaiting completion. Ruben Selles was part of Reading’s earlier story, but the available official club material does not establish a role for him in the takeover.

Has Reading FC been taken over?

Yes. BBC Sport reported on 14 May 2025 that the acquisition had completed and received English Football League (EFL) clearance. The club statement cited in that report said Redwood Holdings Limited acquired all of Reading Football Club’s shareholding, along with Select Car Leasing Stadium and Bearwood Park Training Ground. BBC Sport’s report of the completed deal.

Reading had announced the sale in principle to Redwood on 3 May 2025. The club described Redwood as a subsidiary of Dogwood Football LLC, owned by Rob Couhig and Todd Trosclair. That announcement was an agreement in principle; completion and EFL clearance followed later in May. Reading FC’s 3 May statement.

Who owns Reading FC now?

Reading FC’s company details list Redwood Holdings Limited as the sole owner of Reading Football Club Limited. The same page lists Robert Emmett Couhig Jnr and Todd Trosclair as directors. Reading FC company details.

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These are the club’s listed company ownership and director details, rather than a claim about every investment or ownership interest elsewhere in the wider business structure.

Who was the preferred bidder for Reading FC?

Reading’s 7 October 2024 statement said the club had agreed an exclusivity period with a potential purchaser, but did not name that purchaser. The proposed sale included Dai Yongge’s shareholding, the stadium and Bearwood Park. Reading FC’s 7 October 2024 statement.

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By 27 March 2025, the club said exclusivity was still in place. It did not identify the prospective purchaser in that update either. The purchaser became public when Reading announced the sale in principle to Redwood Holdings Limited on 3 May. Accordingly, Redwood was the buyer in the completed transaction; the October statement itself did not name a preferred bidder. Reading FC’s 27 March 2025 update.

What happened to Dai Yongge’s sale of Reading?

The process moved through several distinct stages. An exclusivity agreement meant a potential purchaser had a period to pursue the transaction; it did not itself transfer ownership. The later sale-in-principle announcement and completed acquisition marked different milestones.

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  1. 7 October 2024 — exclusivity agreed: Reading announced an exclusivity period with an unnamed potential purchaser. The proposed transaction covered Dai Yongge’s shareholding, Select Car Leasing Stadium and Bearwood Park. Club statement.
  2. 27 March 2025 — sale process continued: Reading said exclusivity remained in place. The club also said Dai had been disqualified as a director and was required to divest his interests. It reported that filing the 2022–23 accounts had lifted the EFL embargo connected to their late submission. Club update.
  3. 22 April 2025 — EFL deadline extended: The EFL extended the divestment deadline to 5 May, citing progress on the proposed sale and saying it continued to monitor the club’s immediate cash-flow requirements. EFL statement.
  4. 3 May 2025 — sale in principle: Reading named Redwood Holdings Limited as the buyer in a proposed transaction that included the club, stadium and training ground. Club statement.
  5. 14 May 2025 — acquisition completed: BBC Sport reported completion and EFL clearance, with Redwood acquiring 100% of the club shareholding and the stadium and Bearwood Park included. BBC Sport.

Why did the sale matter to Reading supporters?

The sale followed years of documented financial and regulatory problems during Dai Yongge’s ownership. In January 2024, the EFL said Dai had missed a deadline to fund the deposit account, which was intended to cover player and staff salaries. It announced a further £50,000 fine, taking the total to £80,000 at that point. The EFL said he had been in default for nearly four months. EFL statement, 15 January 2024.

Reading’s October 2024 statement separately attributed an EFL registration embargo to the late filing of the 2022–23 accounts. In March 2025, the club said submitting those accounts had lifted that related embargo. These were specific issues tied to the stated dates and causes, not evidence that every restriction the club faced had the same origin. October 2024 club statement; March 2025 club update.

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BBC Sport’s May 2025 report said Reading had been deducted 18 points in total under Yongge’s ownership and that the sale process began in March 2024. Those figures give context to the significance of the change in ownership; they are reported here as BBC Sport’s account in 2025. BBC Sport’s report.

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What is Ruben Selles’s connection to the takeover?

Selles is relevant as a figure from Reading’s earlier managerial period, not as the buyer or a documented negotiator in the transaction. Official club material from October 2025 names Noel Hunt as manager and refers to Selles as someone Couhig knew through his association with Reading. It does not establish Selles’s exact departure date or any role in the takeover negotiations. Reading FC news archive, October 2025.

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Rob Couhig later rejected speculation about selling the training ground and downgrading the academy. BBC Sport quoted the Reading chairman on 2 January 2026 saying, “I want to be absolutely clear with you: those claims are categorically untrue.” That denial concerned the speculation described in that report; it was not a new takeover announcement. BBC Sport report, 2 January 2026.

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