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How to use this brand list
Choose by the kind of product you are looking for, then check the brand’s current product page for materials, ingredients, sizing, specifications, and price. The roundup was published in March 2025 for International Women’s Day; products and prices can change. “Women-owned” and “female-founded” are not interchangeable descriptions, so the founder or ownership details below are stated only where the article supplied them.
The article also reported historical business figures from an American Express 2019 report based on U.S. Census Bureau data: women-owned startups had risen 21% over five years, women-owned businesses represented 42% of American companies, and those businesses employed 9.4 million workers and generated $1.9 trillion in revenue. These are figures reported secondhand by the 2025 article, not current estimates or independently verified totals.
Travel and everyday carry
Away
Away was founded in 2015 by co-founders Jen Rubio and Stephanie Korey. The roundup highlighted The Carry-On suitcase. Its listed price was specific to the 2025 article and should not be treated as current.
#1 Best Overall
- A GAME CHANGER: pH-D Boric Acid Suppositories are the #1 Doctor Recommended brand made with 600 mg of boric acid in each suppository. pH-D Boric Acid Suppositories are your go-to for a safe, effective, and holistic solution for feminine care.
- PROVEN RESULTS: pH-D is doctor-recommended and has been used by millions of women.
- QUALITY YOU CAN TRUST: pH-D OWNS and OPERATES their own manufacturing facility to ensure the highest safety standards. Made with quality ingredients in the USA.
- FOUNDED BY A WOMAN, TRUSTED BY WOMEN: Developed by a woman who worked in the pharmaceutical industry. With proven results, pH-D suppositories are trusted by millions of women.
- These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Home, bedding, and household goods
Bearaby
Founded by Kathrin Hamm, Bearaby was represented by the Cotton Napper, described in the roundup as a handcrafted, organic knitted weighted blanket designed to be breathable. Check the current product listing for available sizes, materials, and specifications.
Parachute
Founder Ariel Kaye’s company was described as selling bedding, mattresses, home furnishings, and bath towels.
Dehv Candle Co.
The roundup includes Dehv Candle Co. among the additional brands to recognize, but does not provide a specific founder description or product detail.
The Sill
The Sill appears in the roundup’s additional brand list; the available article text does not give further founder or product information.
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Rank #2
- DON’T LET PMS CONTROL YOU. Own that “time of the month”, don’t let it own you. With her own PMS Capsules, you can get the natural PMS support when you need it the most.
- MAKE CRAMPS, MOOD SWINGS & BLOATING A THING OF THE PAST. her own PMS formula boasts only the finest medicinal herbs and advanced natural ingredients, such as Dong Quai (Female Ginseng) to help relieve cramping, ashwagandha to promote mood, and chaste tree berry to address bloating.
- KEY MEDICINAL HERBS & OTHER NATURAL INGREDIENTS. Take on PMS symptoms like cramps and bloating with our natural blend of chaste tree berry, ashwagandha and dong quai. This potent formula also provides evening primrose and 5-HTP (5-hydroxytryptophan) to promotes improved mood.
- EVERYTHING YOU WANT. NOTHING YOU DON’T. her own supplements are formulated using only the finest ingredients. PMS Capsules are vegan, non-GMO, gluten free and soy free, with no synthetic colors or preservatives.
- ABOUT HER OWN. Created for today’s woman, her own is a collection of modern health supplements formulated for your unique health needs. It’s your wellness journey. Own it.
Jewelry and apparel
Catbird
Founded by Rony Vardi in Brooklyn, Catbird is known in the roundup for jewelry, including a 14-karat gold Forever Bracelet.
Eberjey
Founders Ali Mejia and Mariela Rovito’s brand was described as offering sleepwear, lingerie, swimwear, and other apparel.
Savage X Fenty
The article presents Rihanna’s Savage X Fenty as a lingerie and activewear brand with an emphasis on inclusive sizing. Check current product pages for the available size range and fit information.
Girlfriend Collective
Girlfriend Collective is named among the additional brands in the roundup, without further founder or product detail in the available article text.
Rank #3
- New business owner gifts for women; With the funny saying "Smells like she's building her own empire," this scented candle celebrates her journey as she turns her dreams into reality; Designed for new business owner, female entrepreneur, small business owner, and girl boss, this candle brings a smile while honoring ambition, hard work, and unstoppable drive; Ideal for your woman boss, CEO, team manager, administrator, leader, coworker, or company owner friend
- Boss lady gifts for various occasions; This candle is a unique present for creating a motivational and empowering atmosphere in the office; Whether it is a birthday, Mothers Day, Christmas, National Bosses Day, business grand opening, new venture, business anniversary, milestone achievement, ribbon cutting ceremony, promotion, or simply a gesture of appreciation, it adds humor, inspiration, and positive energy to her daily grind
- Lavender scented; Draw in a breath of the calming, herbaceous aroma of lavender - fresh, slightly floral, with a hint of earthy tranquility; Paired with a quiet sense of determination and focused energy, it eases stress and supports calm confidence for moments of deep work and personal growth
- Made with natural wax and essential oils; Great for sleeping, reading, working, yoga, meditation, aromatherapy, spa, relaxation, stress relief, and more
- Colored box included; Our 9 oz candles burn evenly and last about 50 hours
Hill House Home
Hill House Home is also included in the additional brand list; the roundup text available here does not specify a founder or product.
Outdoor Voices
Outdoor Voices appears among the additional names, but the article does not supply further details in the available text.
Birdy Grey and Dotti
Birdy Grey and Dotti are named in the roundup’s additional list without a specific product or founder description in the available article text.
Beauty, fragrance, and personal care
Moodeaux
The roundup identifies Brianna “B.A.” Arps as Moodeaux’s founder and highlights Brand New, a genderless fragrance with notes including pink pepper, neroli, yuzu, coconut milk, and musk.
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- FORMULATED FOR A HEALTHY URINARY TRACT. Cranberry has long been a naturopath favorite for promoting a healthy urinary tract. Each serving of her own UTI provides cranberry extract for maximum benefit.
- SAY GOODBYE TO UTI. A proactive approach to urinary tract health and wellness will help you avoid UTI issues. her own UTI is made with a blend of cranberry, dandelion root, green tea, and probiotics, so restoring and maintaining your vaginal health has never been easier.
- KEY INGREDIENTS FOR MICROBIOME & VAGINAL HEALTH. her own UTI supplement is made with a targeted 7 Strain Probiotic Blend, providing 5 billion CFUs to support optimum pH levels, and vaginal health.
- EVERYTHING YOU WANT. NOTHING YOU DON’T. her own supplements are formulated using only the finest ingredients. her own UTI Capsules are vegan, non-GMO, gluten free and soy free, with no synthetic colors or preservatives.
- ABOUT HER OWN. Created for today’s woman, her own is a collection of modern health supplements formulated for your unique health needs. It’s your wellness journey. Own it.
OUAI
Founded by Jen Atkin, OUAI was represented by its Leave-In Conditioner. Check the current label for directions and ingredient information.
Dieux Skin and Supergoop
Dieux Skin and Supergoop are included among the additional names, but the available article text does not give further founder or product details for either.
Bomba Curls, Kitsch, and Oars + Alps
These three brands also appear in the roundup’s additional list without individual founder or product descriptions in the available text.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Food, wine, and wellness
Avaline
Avaline was co-created by Cameron Diaz and Katherine Power. The 2025 article described its wines as vegan and non-GMO, made with organic grapes grown in France and Spain, and without added concentrates, colors, or sugars. Those are claims reported by the article; check current bottle labeling for the specific wine you are considering.
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Best Value
- EMPOWER YOUR STRENGTH – FOR HER. BY HER. Unleash your inner strength with Her Own Creatine Gummies — formulated for the modern woman. Each serving delivers 3g of pure creatine monohydrate to support lean muscle, tone glutes, and elevate workout performance, whether you're lifting, running, or building curves confidently.
- CELLULAR FUEL THAT WOMEN NEED. Compared to men, women’s bodies store 70-80% less creatine! Overcoming this disadvantage can mean the difference between muscle loss, fatigue and poor mood vs strength, performance and cognitive power. Women of all ages benefit from taking creatine.
- CLEAN ENERGY & ENDURANCE, NO COMPROMISE. Fuel your body with clean energy, no sugar, no crash. These vegan, gluten-free gummies help boost stamina, endurance, and recovery so you can train harder and stay consistent, from strength sessions to everyday wellness.
- BUILD LEAN MUSCLE & SHAPE YOUR GLUTES. Designed to help women reach their strength and physique goals, creatine supports ATP energy production for stronger lifts, increased resistance, and enhanced muscle definition — especially when targeting the glutes, legs, and core.
- CONVENIENT, TASTY & SUGAR FREE. Say goodbye to chalky powders and hard-to-swallow pills. Enjoy these delicious sugar free Tangerine flavored gummies that fit seamlessly into your daily routine. No mixing or measuring, just chew and go for the consistent results anytime, anywhere.
Daily Harvest
Daily Harvest is named among the additional brands, but the available article text does not provide more detail about its founder or products.
Peak + Valley
Peak + Valley appears in the additional brand list without an accompanying founder or product description in the available text.
Bathroom products and oral care
Tushy
Founded by Miki Agrawal, Tushy was described as a toilet-bidet attachment company. The roundup names the Classic 3.0; verify current compatibility and installation details before buying.
Flaus
Founded by Samantha Coxe, Flaus was represented by an electric flosser starter kit. The article’s numerical specifications are not repeated here because they should be checked against current manufacturer information.
Quick Recap
What the roundup does—and does not—establish
- It offers examples across several shopping categories, rather than identifying one universal best brand.
- Some entries have a named founder and a particular product; several others are names only in the available article text.
- It does not disclose a ranking rubric, side-by-side product tests, or a method for determining which brands are “best.”
- Product attributes, founder descriptions, prices, and availability may have changed since the roundup appeared on March 7, 2025.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
