Entrust Datacard became Entrust on September 14, 2020, when the company announced a new corporate name and brand identity. Entrust said the change reflected an expanded business in digital security, identity, payments and data protection as more interactions moved online—not a departure from its roots in physical card issuance.
Why did Entrust Datacard change its name?
Entrust said digital transformation—and the pandemic-era shift toward online interactions—made trust and security increasingly important for activities such as purchases, travel, government services and corporate network access. The company said its work had grown beyond issuing physical credentials to cover a broader range of digital security needs.
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In the announcement, CEO Todd Wilkinson described the change as an evolution that honored the company’s heritage while emphasizing its role in securing identity, payments and data protection. Chief Marketing Officer Karen Kaukol likewise said enabling trust was the company’s mission and focus. Those statements explain the company’s rationale; the announcement does not establish an independently measured business or market effect from the rebrand.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallIDC cybersecurity analyst Frank Dickson offered a broader observation in the release: “Earning the benefits of digital transformation requires a foundation of trust.”
#1 Best Overall
- Single-Sided Printing: This compact ID card printer prints full-color images and text on one side of a card in one single pass for increased efficiency.
- High Performance Printing: Featuring 300 dpi print resolution and edge-to-edge printing, it delivers sharp vivid prints ideal for ID badges, licenses, and more.
- Versatile Card Encoding: In addition to printing, it can encode proximity, magnetic stripe, and contact and contactless smart cards with the latest technologies.
- Small Footprint Design: Its compact size fits easily on any desk or counter, taking up minimal workspace while still accommodating a full-size card hopper and output tray.
- Plug-and-Play Setup: Right out of the box, it is simple to install, load supplies, and start printing high-quality ID cards with just a few clicks—no special tools or technical skills required.
How the company name changed over time
| Year | Company identity | What happened |
|---|---|---|
| 1969 | Datacard Corporation | Entrust’s 2020 announcement says Datacard Corporation was founded. |
| 2013 | Datacard acquires Entrust | Entrust says Datacard acquired Entrust, bringing the businesses together. |
| 2014 | Entrust Datacard | The combined corporate brand was introduced after the acquisition. The announcement described the portfolios as complementary and said the combined identity would preserve the equity of both predecessor brands. |
| September 14, 2020 | Entrust | Entrust Datacard announced the new company name and brand identity, Entrust. |
The 2020 release also reported nearly $800 million in annual revenue and 2,500 employees, along with sales and service in more than 150 countries, 50 offices and a network of more than 1,000 technology and channel partners. These were company-reported figures at the time of the announcement, not current company metrics.
Did Datacard stop making card-issuance products?
No. Entrust said Datacard would remain the product-line name for high-volume card issuance, with continued investment in hardware, software, services and supplies. The corporate name changed; this announcement did not say the Datacard product line was discontinued.
Rank #2
- Seamless self-service lets you access how-to videos and other helpful resources by simply scanning a QR code on the LCD display for quick setup.
- The variable LED light ring lets you incorporate brand colors or other customization into your ID card needs.
- With a 300 DPI high print resolution, your company will be assured that your ID cards will look clear, vibrant and professional.
- Trusted Platform Module (TPM) manages the printer’s own TLS/SSL certificates and keys so you don't have to worry about transparency.
- Sigma SL1 performance at the caliber Entrust Datacard is known for, with radiantly fast speeds at up to 175 cards per hour for single-sided color ribbon printing and 660 for monochrome single-sided ribbon printing.
The same release said nCipher would transition to Entrust over time, while nShield would remain the product-line name for hardware security modules (HSMs). The 2020 changes therefore did not replace every established product name with Entrust.
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What the rebrand does—and does not—tell customers
The announcement describes Entrust’s own explanation for the new identity: a business it said had broadened from physical credential issuance into digital security. It does not by itself show how the change affected sales, customer perceptions or market position. The scale and leadership language in the release should be understood as company statements from 2020, not independent rankings or present-day performance measures.
Rank #3
- Sigma SL3 Dual-Sided Printer
- YMCKT 250ct Ribbon (125 dual-sided)
- 500 cards
- 30-day CloudBadging subscription
For customers looking for physical issuance supplies, the release confirms that Datacard supplies remained part of the product line. It does not identify a particular ribbon, printer model, compatibility match or current seller listing, so those details need to be checked against the specific printer and supply before buying.
Quick Recap
Best Value
- Single-Sided Printing: This compact ID card printer prints full-color images and text on one side of a card in one single pass for increased efficiency.
- High Performance Printing: Featuring 300 dpi print resolution and edge-to-edge printing, it delivers sharp vivid prints ideal for ID badges, licenses, and more.
- Versatile Card Encoding: In addition to printing, it can encode proximity, magnetic stripe, and contact and contactless smart cards with the latest technologies.
- Small Footprint Design: Its compact size fits easily on any desk or counter, taking up minimal workspace while still accommodating a full-size card hopper and output tray.
- Plug-and-Play Setup: Right out of the box, it is simple to install, load supplies, and start printing high-quality ID cards with just a few clicks—no special tools or technical skills required.
Rank #4
- Sigma SL 3 Direct-to-Card printer USB cable US/international power cords 3 year printer warranty Color Ribbon Cloudbadging Demo Software
Sources
- Entrust, September 14, 2020: company name and brand announcement
- Todd Wilkinson, September 14, 2020: statement on the brand evolution
- Entrust, 2014: announcement of the Entrust Datacard corporate brand
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