In May 2024, Joe Biden’s reelection campaign advertised a role focused on building relationships with prominent content and meme pages. TechCrunch reported the position paid up to $85,000. The listing framed memes as one part of the campaign’s digital outreach—not as proof that online jokes could persuade voters or change election results.
What was the Biden campaign’s meme manager job?
The reported title was “Partner Manager, Content and Meme Pages.” TechCrunch said the role would “initiate and manage day-to-day operations in engaging the internet’s top content and meme pages.” In practical terms, it was a paid campaign position centered on engaging online publishers and communities, rather than simply making memes.
TechCrunch reported pay of up to $85,000 for the listing. That is the compensation reported for this 2024 opening, not a current salary or confirmation of a final offer. The reporting does not establish whether the position was ultimately filled.
Why did a presidential campaign want to work with meme pages?
The role reflected an effort to reach voters where political conversations already happen online. TechCrunch contrasted digital organizing with in-person grassroots activity and noted that viral posts can reach large audiences. Reach, however, is not the same as persuasion: the reporting did not show that this position changed voter attitudes, turnout, or votes.
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The campaign already used the Dark Brandon meme on its accounts and connected the image to merchandise. TechCrunch, citing Axios, reported that Dark Brandon merchandise accounted for 54% of Biden campaign store revenue in August 2023. That figure describes one month’s merchandise revenue; it does not measure the job’s success or the campaign’s overall digital reach. The story also cited Trump campaign merchandise featuring his mugshot, an example of political imagery being used in campaign merchandising rather than evidence of comparative effectiveness.
How does paid campaign outreach differ from organic meme organizing?
Hiring a staff member to manage relationships with content and meme pages is different from volunteer-led activity. TechCrunch pointed to the “Markeyverse,” an organic online effort around Ed Markey’s 2020 Senate reelection campaign, and to meme trainings led by the anonymous online persona Organizer Memes for groups including the South Carolina Young Democrats.
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The reported workshops involved making memes together, discussing what makes one work, and adapting existing templates to respond to breaking news. These examples show different ways political groups have organized online; the reporting provides no comparable measurements of their effects on persuasion or votes.
What did the campaign role mean for voters and taxpayers?
The listing is best understood as a campaign-staffing decision: a political organization was willing to budget for a role devoted to digital relationships and content-page engagement. The reported salary ceiling can help readers understand the scale of the advertised position, but it does not establish the campaign’s total spending on online outreach or what the eventual employee earned.
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Digital visibility, merchandise sales, and electoral impact are separate measures. The reported merchandise figure shows a commercial result for a specific month, while the listing describes duties. Neither demonstrates that memes persuaded voters.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known about the hiring outcome?
The available reporting establishes that the campaign advertised the opening in May 2024, but does not say whether anyone was hired. It is therefore accurate to describe a reported job listing—not to state that Biden’s campaign ultimately employed a meme manager.
Sources: TechCrunch, May 22, 2024; Tech Times, May 23, 2024.
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