GamesBeat reported 27 partners for the inaugural 2024 Esports World Cup (EWC), held in Saudi Arabia. Its roster spans gaming equipment and services, consumer brands and media, and Saudi organizations. The count is specific to GamesBeat’s report: another 2024 account lists a different mix, and the reports do not explain a shared rule for counting sponsors, activations, suppliers, media partners, and collaborators.
What the 27-partner count means
The list below follows GamesBeat’s 2024 report, which describes the event as having 27 partners and organizes them by category. Its stated gaming-endemic count is eight, although its visible list groups Bayes Esports and Grid Esports together. Because the report does not clarify how every relationship fits the 27, treat the number as GamesBeat’s reported count rather than a definitive, independently reconciled total. GamesBeat’s roster and descriptions
Gaming Amigos published a different 2024 roster, including companies and activities not listed in GamesBeat’s account. The reports use varying labels, including sponsor, official partner, activation, supplier, broadcaster, and collaborator; neither establishes a consistent inclusion rule. The names below are therefore a historical account of GamesBeat’s reported relationships, not a claim about current sponsorships.
GamesBeat’s reported EWC partners
Gaming-related partners
- Honor: The Honor 200 was named the official smartphone.
- LG UltraGear: Named official gaming-monitor sponsor.
- Bayes Esports and Grid Esports: Reported as providers of live match data.
- The Esports Awards: GamesBeat reported that the event would be held at EWC through 2026. That is a reported deal term, not confirmation of its current status.
- Sportfive: Sponsorship consultancy.
- Level Infinite: Multi-year collaboration that GamesBeat said also spans other events.
- Moonton: Partnership connected with Mobile Legends: Bang Bang.
Non-endemic partners
- Adidas: Official merchandise partner.
- KitKat: Pause-break activation.
- Pepsi: Festival activations.
- TikTok: Official entertainment platform.
- Sony: Produced the event anthem and a documentary project, according to GamesBeat.
- DAZN: Free event broadcast.
- Warner Bros. Discovery: Coverage through Eurosport and CNN, with some content on Max.
- Star Sports Network: India broadcast partner.
- Unilever brands Clear Men and Axe: Listed among the partners.
- Amazon: Official commerce platform.
- Audiotool: Game-audio remix contest.
Saudi-backed or local organizations
- ARAMCO: Aramco SIM Arena.
- STC Group: Connectivity and broadcast support, as well as venue naming rights.
- Dr. Sulaiman Al-Habib Medical Group: Team headquarters and fan activations with POWR.
- Jameel Motorsport: Motorsport and virtual-reality activations.
- Barn’s Coffee: Exclusive coffee provider.
- Qiddiya City: Official host.
GamesBeat also reproduced an EWC social post announcing Adidas MENA as the official merchandise sponsor on June 20, 2024. Its report described Sony’s partnership as involving Sony Music producing the official 2024 anthem and Sony Pictures creating a docuseries. GamesBeat’s report
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Why another 2024 list looks different
Gaming Amigos names additional companies and arrangements, including Logitech G, Secretlab, Mentos, Heinz, Mastercard, VSPO/Hero Esports, and China Media Group. Its report describes Logitech G promoting PRO SERIES keyboards, mice, and headsets; Secretlab as the official gaming-chair partner with a TITAN Evo EWC 2024 edition; Mentos as a chewing-gum supplier; Heinz sampling; Mastercard activations and digital payments; and VSPO/Hero Esports and China Media Group collaboration. This does not prove that GamesBeat’s roster is wrong; it shows the counts and names depend on which report and relationship categories are used. Gaming Amigos’ 2024 partner and sponsor report
When comparing historical sponsor lists, check the publication date, the label applied to each relationship, its geographic scope, and whether a reported multi-year agreement covered EWC alone or other events too. Those distinctions matter particularly for broadcasters, activation partners, and collaborators, which may be counted differently from direct sponsors.
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Event context and Saudi funding
The event took place in Saudi Arabia and featured competition across PC, console, and mobile. GamesBeat reported 22 titles and more than $60 million in prizes. Gaming Amigos instead reported 21 titles and a $60 million prize pool. These are the two publications’ respective event-period figures; the reports do not reconcile the difference, so neither number should be presented as a consensus total. GamesBeat · Gaming Amigos
GamesBeat says Saudi Arabia funds the Esports World Cup Foundation through its Public Investment Fund. That funding relationship is relevant context for the event’s Saudi-backed partnerships, but these two reports do not amount to a comprehensive reputational assessment of the event or its sponsors. GamesBeat’s account of the funding context
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