Ethical Capital Partners (ECP) acquired MindGeek, Pornhub’s parent company, in March 2023. MindGeek later changed its corporate name to Aylo. Pornhub did not change its name: it remains a platform brand in Aylo’s portfolio. The reviewed official announcements do not disclose the acquisition price.
Who owns Pornhub now?
ECP announced on March 16, 2023, that it had acquired MindGeek, the company that owned Pornhub and other adult entertainment brands. The deal changed ownership of Pornhub’s parent company; it was not an announcement that ECP had renamed the Pornhub platform. Aylo’s announcement of the corporate rebrand identifies Pornhub among the company’s properties.
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What changed, and when?
| Date | Change |
|---|---|
| March 16, 2023 | ECP announced it had acquired MindGeek, Pornhub’s parent company. |
| August 17, 2023 | MindGeek announced that it was changing its corporate name to Aylo. Pornhub remained a platform brand in the company’s portfolio. |
The distinction matters: Aylo is the corporate name, while Pornhub is the name of a platform. The rebrand announcement said it followed the acquisition.
Was the purchase price disclosed?
The reviewed official acquisition and rebrand materials do not state how much ECP paid for MindGeek. No purchase-price figure can be confirmed from those sources.
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What did Canada’s privacy regulator find?
The Office of the Privacy Commissioner of Canada (OPC) investigated MindGeek’s compliance with the federal Personal Information Protection and Electronic Documents Act (PIPEDA). In its findings, the OPC concluded that MindGeek had failed in 2015 to obtain valid consent for collecting, using and disclosing a complainant’s intimate personal information. The regulator also said practices in place at the time of its investigation had not remedied that contravention. These are the OPC’s findings within its statutory investigation, not a court ruling. Read the OPC’s PIPEDA findings.
The report also discussed MindGeek’s representations about identity verification and content-upload rules. It described conflicting evidence about uploader eligibility and said it was unclear when some claimed restrictions began or whether they were permanent. Those uncertainties mean the report should not be read as establishing that every performer’s consent was independently verified or that all historical content had been cleared.
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What measures did Aylo and ECP later report?
In a March 14, 2024 statement, Aylo and ECP described trust-and-safety and transparency measures. They said that, effective January 23, 2024, Pornhub’s network required IDs and signed release agreements for new co-performers to be submitted before new content could be published. They also said the company would publish transparency reports twice a year as of 2024. These are company-reported steps; the statement does not independently establish their effectiveness or whether the policies remain unchanged today. Read the joint statement.
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