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Who Bought GameStop Canada? The Planned Return to EB Games Canada

Stephan Tetrault acquired the company operating GameStop’s Canadian stores and online business. The buyer announced a return to the EB Games Canada name, but the full relaunch date and purchase price are not disclosed.
From TheFinanceBase Team3 min to read
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Stephan Tetrault acquired Electronics Boutique Canada Inc., the company operating GameStop’s Canadian stores and online business, from GameStop Global Holdings S.à r.l. The buyer also announced that the retailer would return to the EB Games Canada name. GameStop Corp.’s filing later confirmed the sale was completed in fiscal 2025’s second quarter, but neither a purchase price nor a date when the rebrand was fully completed has been disclosed in the sources cited here.

Who bought GameStop Canada?

GameStop Canada’s May 5, 2025 announcement named Stephan Tetrault as the buyer of Electronics Boutique Canada Inc., acquired from GameStop Global Holdings S.à r.l. The Canadian subsidiary operated the country’s retail stores and e-commerce business. This was a sale of the operating company, not just a decision by GameStop Corp. to change a sign or store name. GameStop Canada’s announcement identifies Tetrault as the owner and CEO of the newly rebranded EB Games Canada.

GameStop Corp.’s Form 10-Q independently confirms that it completed the sale during fiscal 2025’s second quarter. The filing says the proceeds and related loss were immaterial to GameStop’s financial statements, but it does not state the transaction price. GameStop Corp.’s filing confirms the reporting period, not a precise closing date.

Is GameStop Canada changing back to EB Games?

Yes: the buyer’s May 2025 announcement said the retailer would relaunch under the EB Games Canada brand. That is an announced brand direction, not proof that every store and the online business had completed the change by a particular date. The consulted sources do not establish when the relaunch was fully implemented across Canada.

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The name change reverses a previous transition. On July 28, 2021, GameStop Corp. said EB Games’ Canadian locations and online store would adopt the GameStop name by the end of that year, citing customer and stockholder feedback. The 2021 announcement documents that earlier change; it does not alter the fact that the 2025 transaction involved the Canadian operating subsidiary.

What happened to EB Games Canada?

EB Games Canada became GameStop Canada after the 2021 brand transition. In 2025, after the Canadian operating company was sold, its buyer announced a return to the EB Games Canada name. The company described itself in the May 2025 release as having more than 185 stores across Canada; that is a company-provided figure from the announcement, not an independently verified current count.

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Tetrault said: “This isn’t just a business decision—it’s about bringing something back that Canadians truly loved,” according to the company release. The statement explains the brand choice; it does not provide additional details about the sale terms.

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Will GameStop Canada pre-orders and gift cards still work?

In its customer-facing transition announcement, GameStop Canada said daily operations, pre-orders, and gift cards would continue during the transition. That is the company’s stated guidance at the time of the announcement, not a live confirmation of current terms. For a specific pre-order, balance, or redemption, check the current terms with the retailer before relying on the announcement. GameStop Canada’s website is the company’s customer-facing channel.

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What has not been disclosed?

  • Purchase price: The GameStop Corp. filing does not disclose one; it characterizes the proceeds and related loss as immaterial to its financial statements.
  • Exact closing date: The filing identifies fiscal 2025’s second quarter, but not the precise day the sale closed.
  • Full rebrand completion date: The 2025 announcement says the retailer would relaunch as EB Games Canada, but does not establish when the change was complete across stores and online.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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