Audi CEO Gernot Döllner announced on July 12, 2024, that the A5 family would debut on July 16, the A6 e-tron would follow in late July, and the new Q5 would arrive in fall 2024. Those were 2024 reveal windows, not upcoming dates.
What reveal dates did Audi announce in July 2024?
In an Audi release dated July 12, 2024, Döllner laid out the schedule for three model families. Audi said the A5 family’s world premiere was set for July 16. Döllner said, “The Audi A6 e-tron will follow in late July, and the new Audi Q5 in fall.”
| Model | Timing announced by Audi | What Audi later reported |
|---|---|---|
| A5 family | World premiere scheduled for July 16, 2024. | Audi said the A5 Sedan and Avant were presented in July 2024. |
| A6 e-tron | Expected in late July 2024. | The retrospective source cited here does not establish the exact reveal day. |
| Q5 | Expected in fall 2024. | Audi later said the new Q5 models debuted later in 2024. |
The July announcement described the A6 e-tron as coming in Sportback and Avant forms at market launch. That describes the planned body styles, not a separate reveal date for each version. Audi’s July 12, 2024 announcement
Did Audi’s reveal schedule happen?
Audi’s retrospective on its 2024 launches says the A5 Sedan and Avant were presented in July and the new Q5 models debuted later that year. The sources cited here do not confirm an exact reveal day for the A6 e-tron, so the reliable date to retain for that model is Audi’s announced window: late July 2024. Audi’s retrospective on 2024 launches
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Why the 2025 A6 news is a separate announcement
In a March 18, 2025 release, Audi said that year would bring renewal across its A6 and Q3 ranges and that the first model of the new A6 family had been presented earlier that month. That later statement concerns the A6 family’s broader renewal; it should not be confused with the July 2024 schedule for the A6 e-tron. Audi’s March 18, 2025 statement
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