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1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesMars completed its acquisition of Kellanova on December 11, 2025. For shoppers, the clearest change is who owns brands such as Pringles, Cheez-It and Pop-Tarts—not a documented change to their prices or products. The often-quoted $35.9 billion is the deal’s approximate enterprise value; it is not annual sales.
What does “$36 billion” refer to?
Kellanova’s August 2024 announcement said Mars would pay $83.50 in cash for each Kellanova share, for a transaction enterprise value of $35.9 billion. Enterprise value is a measure of a company’s overall transaction value; it is not the same as the per-share cash payment or annual revenue. The announcement said Mars intended to fund the purchase with cash on hand and new debt. Kellanova’s deal announcement provides the terms.
Separately, Mars projected before closing that its combined Snacking business would generate around $36 billion in annual revenue and include nine billion-dollar brands. That was a company projection, not the purchase price and not a verified post-close revenue result in the cited announcement. Mars’s December 8, 2025 announcement gives that projection.
Which brands are now under Mars?
The acquisition brought Kellanova’s portfolio into Mars. Mars named Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s international cereal brands among the brands in that portfolio. They join Mars brands including Snickers, M&M’s, Twix, Skittles, Extra and KIND. The change is corporate ownership; it does not mean these brands have become one product line or that every item is changing. Mars’s completion announcement lists the portfolios.
#1 Best Overall
- Make snack time more fun with crunchy crackers combined with the delicious taste of real peanut butter or cheesy goodness in every bite
- Variety pack includes Keebler Cheese and Cheddar, Keebler Club and Cheddar, and Keebler Toast and Peanut Butter flavors
- Baked in the USA; No high fructose corn syrup; Kosher Dairy; Contains wheat, peanut, soy, and milk ingredients
- An on the go snack to add to your lunch, snack spreads, or enjoy as an afternoon treat; A quick, delicious snack on busy days
- Includes 45 sandwich crackers; Packaged for freshness and great taste
Did Mars buy Kellogg’s cereal?
Not all of it. In 2023, Kellanova spun off its North American cereal business as WK Kellogg Co. The FTC notes that Kellanova continued to sell breakfast cereal in other markets, including the European Union. Mars’s acquisition therefore does not mean it acquired the North American cereal business that became WK Kellogg Co. The FTC’s statement describes the distinction.
Will Pringles, Cheez-It or other snack prices change?
The ownership change is confirmed, but the reviewed official deal and regulatory announcements do not establish that the acquisition has caused a particular price increase or decrease. They do not quantify a deal-caused change in recipes, package sizes or product availability either. Prices and promotions can change for many reasons; the available materials do not isolate an effect from this merger.
Rank #2
- The information below is per-pack only
- Make snack time more fun with crunchy crackers combined with the delicious taste of real peanut butter or cheesy goodness in every bite
- Variety pack includes Keebler Cheese and Cheddar, Keebler Club and Cheddar, and Keebler Toast and Peanut Butter flavors
- Baked in the USA; No high fructose corn syrup; Kosher Dairy; Contains wheat, peanut, soy, and milk ingredients
- An on the go snack to add to your lunch, snack spreads, or enjoy as an afternoon treat; A quick, delicious snack on busy days
Mars described the combination in terms of growth, complementary capabilities and consumer-focused innovation. Those are the company’s expectations, not evidence that shoppers have already seen a specific benefit or change.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What did regulators decide?
United States
The Federal Trade Commission granted early termination of its review. It said staff examined specific product markets as well as possible portfolio effects, using interviews, data analysis, sworn testimony and document review. FTC Bureau of Competition Director Daniel Guarnera said the evidence did not meet the Clayton Act Section 7 standard for an anticompetitive merger. That is the agency’s conclusion about its review, not a guarantee about every future competitive outcome.
Rank #3
- The information below is per-pack only
- Grab and go snacks for kids featuring sweet filling in a soft pastry crust; Perfect sweet treat or lunch snack
- Pack in lunchboxes for a ready to eat school snack; Pair with ice cream for an easy dessert
- Good source of three B vitamins; Contains wheat, milk, soy, and egg ingredients
- Stock your pantry with these shelf-stable snacks; Perfect adult snacks to go
European Union
The European Commission initially opened an in-depth investigation after expressing serious doubts. Its hearing officer’s report said the market investigation did not confirm those doubts, and the Commission granted unconditional approval. Mars announced that approval on December 8, 2025; the deal closed three days later.
Regulatory approval explains why the transaction could proceed. It does not, by itself, establish what will happen to a shopper’s grocery bill or to an individual product.
Quick Recap
Best Value
- Pringles Sour Cream and Onion potato crisps in single-serve Grab n' Go cans; A craveable sour cream and onion flavor perfect for school lunchboxes, backpacks, and after-school snacking
- Pop open a can and experience the bold flavor and satisfying crunch of Sour Cream and Onion Flavored Pringles Potato Crisps
- Always tasty, never greasy; A delicious and crispy way to put the wow in your snacking routine; A travel-ready food made to enjoy at home or on-the-go; no artificial flavors
- Single-serve cans ready to pack in lunchboxes, backpacks, and tote bags for back-to-school snacking; Pop open a can anytime at school, work, or on the go
- Includes 12, 1.4oz cans; Packaged for freshness and great taste
Rank #4
- Variety pack of Cheez-It Original, White Cheddar, and Extra Toasty flavors; Deliciously cheesy, light and crispy baked snack crackers
- Ignite cravings with the crunchy bite and bold cheese flavor found in each and every Cheez-It cracker; Want It, Need It, Cheez-It
- Made with 100% real cheese aged for a bold taste; Kosher Dairy; Contains wheat, milk, and soy ingredients
- Enjoy a cheesy crunch at family movie nights, for lunch snacks, snack spreads, or as an afternoon snack; Pack in lunchboxes and backpacks
- Includes 3, 21oz family-size boxes of ready-to-eat baked snack crackers; Packaged for freshness and great taste
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
