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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →In a June 2024 interview, then-OpenAI chief technology officer Mira Murati said, “Some creative jobs maybe will go away. But maybe they shouldn’t have been there in the first place.” She did not name particular occupations, and the remark was a forecast—not evidence that AI has eliminated creative careers.
What Murati said—and the context
Murati made the remark in an interview with Dartmouth University’s Thayer School of Engineering, her alma mater. Fortune’s June 24, 2024 account places it in a discussion of entertainment-industry concerns about AI, including the 2023 actors’ and screenwriters’ strikes. Fortune reports that Murati did not specify which creative jobs she meant.
Windows Central’s June 26 account gives a longer version: “Some creative jobs maybe will go away. But maybe they shouldn’t have been there in the first place — you know, if the content that comes out of it is not very high quality.” The accounts differ slightly in wording, so the longer version should be treated as that publication’s rendering rather than a checked transcript. Fortune’s report and Windows Central’s report preserve the relevant accounts.
Her broader point was about changing work
Murati also said, “I’m not an economist, but I certainly anticipate that a lot of jobs will change. Some jobs will be lost, some jobs will be gained.” Fortune reported her view that strictly repetitive jobs, especially those that do not advance creativity or problem-solving, were more likely to disappear.
She described AI as a potential tool for education and creativity, saying its use could “expand our intelligence and creativity and imagination.” Her practical advice was to learn what AI systems can do, integrate them into workflows, and forecast their effects. These were her expectations and recommendations, not a measured account of how many creative jobs had already vanished.
What the freelance-posting figure does—and doesn’t—show
Fortune reported that freelance job postings on Upwork, Fiverr, and related platforms declined by as much as 21% after ChatGPT and similar technologies became available. Fortune attributed the figure to a 2024 Wall Street Journal report. It is a reported association: the figure does not establish that AI caused the decline, and it measures postings on freelance platforms rather than all creative work or employment.
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Can AI replace creative jobs?
Murati’s comment points to a real distinction: automating a task or producing low-quality output is not the same thing as proving that an entire occupation will disappear. A creative role may include judgment, problem-solving, collaboration, client communication, and responsibility for the final work, alongside tasks that AI can assist with or automate. The interview does not quantify how those parts of jobs will change.
Her remarks are best read as a technology executive’s forecast about changing work, not as a settled labor-market finding. The accounts of the interview and the freelance-posting figure do not establish the eventual scale of AI-driven displacement in creative careers.
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