The “new USFRA” is U.S. Farmers & Ranchers in Action, the current name of the organization formerly called the U.S. Farmers & Ranchers Alliance. It kept the initials USFRA through a rebrand that took place around 2019–2020. The organization says its role is to connect farmers and ranchers with food and agriculture stakeholders to develop sustainable food systems.
What does USFRA stand for now?
USFRA now stands for U.S. Farmers & Ranchers in Action. Its former name was the U.S. Farmers & Ranchers Alliance. The initials remained the same even though the expanded name changed. An agriculture organization’s FY19–20 annual report places the rebrand in that period; secondary reporting dates the name change to July 2020. The broad timing is clearer than the exact date.
USFRA’s current website describes it as a 501(c)(3) organization. The rebrand establishes a change in name and public identity; the available sources do not establish every detail of corporate continuity, so it should not be taken as evidence by itself that a wholly new legal entity was created.
What does U.S. Farmers & Ranchers in Action do?
USFRA says it connects U.S. farmers and ranchers with food and agriculture stakeholders to develop solutions through education, convening, and collaboration. Its mission statement is: “We connect farmers and ranchers to food and agriculture stakeholders to co-create sustainable food systems.” The organization presents its work as bringing agricultural voices and other participants together around issues affecting food, fuel, and fiber systems.
Issues and approach
USFRA describes projects addressing food production, climate change, food culture and waste, and economic sustainability. It emphasizes farmer and rancher perspectives, collaboration across the food system, and science-based innovation. These are the organization’s descriptions of its work, rather than an independent assessment of the outcomes of particular projects.
What are USFRA’s recent priorities and reported reach?
In its January 2026 newsletter, USFRA said its 2025 Impact Report focused on three priorities: “being heard,” “being understood,” and helping farmers benefit from being sustainable. The newsletter also reported that membership more than doubled in 2025; it did not provide an independent membership-count methodology.
In a February 26, 2026 leadership announcement, USFRA said its membership includes more than 700,000 farmers and ranchers. That is an organization-reported reach figure, not an independently audited count. The announcement named Michael Crinion as chair and Chip Bowling as vice chair and treasurer, and identified Adam Grabenstein and Larry Don Womack as newly elected directors. Those leadership details reflect the dated announcement and may change.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is “new USFRA” a different organization?
The phrase refers to the same public-facing organization under its current name, not a separate “new USFRA” entity identified in the available sources. The evidence supports a rebrand from U.S. Farmers & Ranchers Alliance to U.S. Farmers & Ranchers in Action, while leaving finer points of legal continuity unresolved.
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Sources
- USFRA official website for its current identity, 501(c)(3) description, and organizational overview.
- USFRA’s work page for its described project areas and approach.
- USFRA’s mission and values page for its mission statement and institutional language.
- USFRA’s January 2026 newsletter and February 26, 2026 leadership announcement for recent priorities, reported reach, and leadership information.
- National Association of Wheat Growers FY19–20 annual report and DeSmog reporting for the rebrand timeline; the July 2020 date is secondary-source reporting.
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