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What Is Odd Atelier? Jennie’s Label and Company Explained

Odd Atelier is the company Jennie announced for her solo activities in December 2023. Contemporary reporting distinguished OA from BLACKPINK’s group arrangement with YG Entertainment.
From TheFinanceBase Team1 min to read

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Odd Atelier (OA) is the company Jennie announced on December 24, 2023, for her solo activities. She said she would begin her solo journey with OA in 2024. At the time, reporting described BLACKPINK’s group activities as remaining under a separate arrangement with YG Entertainment.

What is Odd Atelier?

Odd Atelier, abbreviated OA, is a company Jennie established for her individual activities. In her December 24, 2023 announcement, she wrote: “I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA.” Soompi reproduced the statement, and Yonhap also reported the company’s establishment for her solo work.

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OSEN and OA’s LinkedIn company description state that the company was founded in November 2023. The description presents OA’s creative aim as making new things that attract attention in an unexpected way; that is the label’s stated ambition, not a measure of its results.

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Was OA for Jennie’s solo work or BLACKPINK?

Contemporaneous coverage distinguished Jennie’s solo activities from BLACKPINK’s group activities. Soompi described Jennie’s solo work as managed by OA and the group’s activities as managed by YG Entertainment. Yonhap reported that BLACKPINK members had group activity contracts with YG. Those accounts describe the arrangement reported around the December 2023 announcement; they do not establish the parties’ current arrangements.

Did Jennie start a label with other artists?

The available contemporaneous reporting described OA as a label for Jennie’s individual activities, not as a broad roster-based agency. Yonhap reported no other artist signed with the company at that time. That does not establish OA’s current roster or operations.

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What did Jennie say about starting with OA?

Jennie announced that she planned to start her solo journey with the company in 2024. The announcement identifies her intention at that time; it is not, by itself, confirmation of OA’s current business status or contract arrangements.

Quick Recap

SaleBestseller No. 2
BLACKPINK 3rd MINI ALBUM [DEADLINE] SILVER VER._JENNIE
BLACKPINK 3rd MINI ALBUM [DEADLINE] SILVER VER._JENNIE
Genre: K-Pop; Number of Discs: 1; Number of Tracks: 5; Number of Albums: 1; Album Title: The 3rd Mini Album [Deadline]
$9.99
Bestseller No. 3
BLACKPINK Jennie - [Solo] 1st Solo Album CD+72p PhotoBook+1p Postcard+1p Card+Tracking K-POP Sealed
BLACKPINK Jennie - [Solo] 1st Solo Album CD+72p PhotoBook+1p Postcard+1p Card+Tracking K-POP Sealed
Officially distributed Brand New & Orginal item from Manufacturer; Your purchase quantity will be count on Korea HANTEO & GAON Chart!
$21.99
Bestseller No. 4
BLACKPINK JENNIE Ruby 1st Studio Album Full Set Zen Version+Jane Version+Digipack Version+Tracking Sealed
BLACKPINK JENNIE Ruby 1st Studio Album Full Set Zen Version+Jane Version+Digipack Version+Tracking Sealed
Release Date - 7th March 2025; Platform, Nemo, SMini, KiT, PLVE, Weverse Albums Version is not included disc.
$69.99
Bestseller No. 5
Rank #4
BLACKPINK JENNIE Ruby 1st Studio Album Full Set Zen Version+Jane Version+Digipack Version+Tracking Sealed
  • Release Date - 7th March 2025
  • All products provide authentic brand-new items directly from manufacturers, delivered in sealed packaging.
  • All albums contributes the HANTEO & GAON Chart; all items include tracking and secure packaging.
  • Pre-order contents will only be provided for products purchased prior to the album release date, and not for those purchased after the release.
  • Platform, Nemo, SMini, KiT, PLVE, Weverse Albums Version is not included disc.
Rank #3
BLACKPINK Jennie - [Solo] 1st Solo Album CD+72p PhotoBook+1p Postcard+1p Card+Tracking K-POP Sealed
  • Officially distributed Brand New & Orginal item from Manufacturer
  • All items and features from original manufacturers are delivered in original sealed package condition
  • Your purchase quantity will be count on Korea HANTEO & GAON Chart!
  • All ordered item will be shipped with a tracking number
Rank #2
Sale
BLACKPINK 3rd MINI ALBUM [DEADLINE] SILVER VER._JENNIE
  • Genre: K-Pop
  • Number of Discs: 1
  • Number of Tracks: 5
  • Number of Albums: 1
  • Album Title: The 3rd Mini Album [Deadline]

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