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Snoop Dogg’s business portfolio spans music rights, branded drinks and food, licensed products, online retail, and youth sports. But “owns” needs qualification: the documented ventures include ownership, partnerships, and licensing, and the available sources do not provide a complete list of his holdings or ownership percentages.
How Snoop Dogg’s business ventures fit together
His ventures are not all the same kind of business. Some involve a music label or publishing rights; others are joint brands, licensed products, or a community sports program. That distinction matters: a product bearing Snoop’s name does not, by itself, show that he owns the company making or selling it.
| Venture | Business model | What the sources establish |
|---|---|---|
| Death Row Records | Label ownership and music brand | Snoop announced his acquisition in 2022 and described B.O.D.R. as the first album released through the label under his ownership. Snoop Dogg’s announcement |
| Publishing arrangements | Publishing rights and catalog deals | Reservoir announced deals covering Snoop’s domestic publishing and Death Row’s publishing catalog; the announcement does not describe every right in every recording. Reservoir announcement via Nasdaq |
| Gin & Juice by Dre and Snoop | Jointly branded spirits | The brand’s official story describes the spirits company and the canned drink named for Snoop’s song. Brand story |
| Dr. Bombay | Ice-cream venture | The company’s about page connects Snoop and his son Cordell Broadus to the venture; ownership shares are not stated. Dr. Bombay Foods about page |
| 19 Crimes wine | Licensed branded product | TIME reported a licensing deal for Snoop-branded wine in 2025. TIME’s 2025 profile |
| TryDeathRow.com | Direct-to-consumer commerce | A June 2025 launch announcement described the site as a nationwide e-commerce platform. Death Row launch announcement |
| Snoop Young Football League | Community sports and youth programming | TIME reported approximately 2,500 players and 1,000 cheerleaders in 2025; those are participation figures, not financial results. TIME’s 2025 profile |
Music: Death Row and publishing are distinct assets
Snoop’s official biography identifies Doggystyle as his 1993 multi-platinum debut, released via Death Row. His official biography The label acquisition is a separate fact: in 2022, Snoop said B.O.D.R. was the first album released through Death Row under his ownership. His album announcement
Publishing is another layer. Reservoir’s September 2024 announcement covered Snoop’s domestic publishing for his catalog and Death Row Records’ publishing catalog. Reservoir announcement via Nasdaq Publishing arrangements should not be treated as proof that one party owns or controls every recording, composition, or other right associated with the music.
#1 Best Overall
- From Cook To Cook: Snoop Dogg Cookbook. Platinum Recipes from The Boss Dogg's Kitchen
- Recipe book that delivers 50 recipes straight from Snoop's own collection: Snoop's cookbook features OG soul food cookbook staples like baked mac and cheese, fried bologna sandwiches with chips, plus new takes on classic weeknight faves like soft flour tacos and easy orange chicken. 192 pages
- Approximate dimensions: 7.8" x 1" x 9
- 4". Imported
Consumer brands: partnerships, food, and licensing
Gin & Juice by Dre and Snoop
The official brand history presents Gin & Juice by Dre and Snoop as a spirits company and links the canned beverage’s name to Snoop’s song. Brand story TIME reported in 2025 that the drink was sold at Target, but that is a dated retail report, not confirmation of current stock. TIME’s 2025 profile
Dr. Bombay ice cream
Dr. Bombay Foods’ about page associates Snoop and his son Cordell Broadus with the ice-cream venture. Company about page It does not state ownership shares or establish where the products are currently available.
Rank #2
19 Crimes and other licensed products
TIME described Snoop’s 19 Crimes wine as a licensing deal in 2025. The same profile listed a wider assortment of Snoop-associated goods, including cookbooks, snacks, jewelry, clothing, games, NFTs, and dog apparel, and mentioned a branded Skechers collection. TIME’s 2025 profile These examples show how licensing can extend a celebrity brand into products without establishing ownership of the manufacturer or product company. TIME’s list is a snapshot of its reporting at that time, not a complete, current company register.
Commerce and community ventures
Death Row’s online shop
Death Row’s June 2025 announcement described TryDeathRow.com as a nationwide direct-to-consumer e-commerce platform. Launch announcement It establishes what the company said at launch, not the site’s current inventory or operating status.
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- Snoop Dogg Presents: Goon With The Spoon Cookbook. The follow-up to From Crook to Cook, this next-level cookbook is all about bringing together memorable meals for any occasion, with 65+ recipes from rappers Snoop Dogg and E-40
- 192 pages. Approximate dimensions: 7
- 9" x 0.8" x 9
- 6". Imported
Snoop Young Football League
TIME reported that the Snoop Young Football League had about 2,500 players and 1,000 cheerleaders in 2025. TIME’s 2025 profile The profile frames it as youth programming, including an after-school purpose described by league commissioner and co-founder Khalil Wadood. Participation figures help show its community reach, but they do not indicate revenue, profit, or commercial success.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What can—and cannot—be concluded about the portfolio
The documented picture is a mix of a label acquisition, publishing deals, consumer-brand partnerships, licensed products, commerce, and community sports. The available sources do not establish a full current inventory of Snoop’s holdings, his ownership percentage in each venture, or the financial returns from any of them. Without those figures, it is not possible to rank the ventures by profitability or give a reliable total portfolio value.
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Rank #4
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