Virgin Music Brasil announced a partnership with Brazilian urban-music label 2050 Records on 27 October 2022. Universal Music Brasil described the collaboration as a way to combine Virgin’s work with 2050’s experience in rap, trap and funk. The announcement did not disclose the deal’s duration, rights, exclusivity, financial terms or distribution arrangements, and later releases do not establish whether the partnership remains active today.
What was announced
Universal Music Brasil said the agreement was celebrated virtually, with Virgin Music Brasil general director Miguel Cariello, 2050 Records manager André Mingau, and label founders Gustah, Pedro Lotto and Wey among those present. The announcement placed the partnership in Brazil’s urban-music scene. Universal Music Brasil’s 27 October 2022 announcement is the primary source for what the parties said at the time.
Cariello said 2050’s experience with artists in rap, trap and funk complemented Virgin Music Brasil’s work. Universal Music Brasil also characterized 2050 as a label seeking innovation and said it aimed to help consolidate and professionalize the segment. Those are the parties’ stated ambitions, not independently measured results.
Who was involved
- Miguel Cariello: identified in the announcement as Virgin Music Brasil’s general director.
- André Mingau: identified as 2050 Records’ manager and as a career manager and entrepreneur.
- Gustah, Pedro Lotto and Wey: identified as the three producers who founded 2050 Records.
What happened after the announcement
Later official release notices document activity involving 2050 Records and Virgin Music, but they do not explain the 2022 contract or establish its current status.
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| Date | Documented release or activity | What it establishes |
|---|---|---|
| 16 December 2022 | Universal Music Brasil announced “Toda Malévola,” performed by Gustah, Xamã and MC Don Juan, as 2050 Records’ debut single. It said the video premiered on the label’s YouTube channel. Official release notice | A subsequent release identified by Universal Music Brasil as the label’s debut single. |
| 14 April 2023 | Universal Music Brasil announced “Summertime,” an eight-track instrumental lofi hip-hop album produced at 2050 Records by Gustah, Wey and Pedro Lotto, and said it was arriving on music apps. Official release notice | A later 2050 Records production and release. |
| 22 March 2024 | Universal Music Brasil announced Pedro Lotto’s eight-track album “Darma” in collaboration with Virgin Music Group, listing multiple guest artists and songs. Official release notice | A later collaboration involving Lotto and Virgin Music Group; it does not establish the terms or continuation of the 2022 2050 Records deal. |
What the announcement does not tell us
The 2022 announcement does not disclose the agreement’s duration, rights, exclusivity, financial terms or distribution arrangements. The later release notices document releases, not the contract’s scope. They also do not confirm whether the partnership is still active. No contract value, revenue, streaming total or independently verified commercial outcome is established by these sources.
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