Victoria’s Secret opened its first full-assortment Perth store at Karrinyup Shopping Centre on 12 December 2025. The 400-square-metre shop was reported as the brand’s 15th Australian store at the time; it carries lingerie, sleepwear, loungewear, PINK, beauty and accessories.
Where the store is and what it sells
The store is at Karrinyup Shopping Centre, L01 MJ1218B, 200 Karrinyup Road. Victoria’s Secret’s pre-opening coverage described it as Western Australia’s first location with the brand’s full assortment: lingerie, sleepwear, loungewear, PINK, beauty and accessories. PerthNow’s opening report also described the 400-square-metre shop as a WA flagship.
Bra fittings and other in-store services
Opening coverage said the store offered complimentary, personalised bra fittings with trained fit experts. Victoria’s Secret’s Australian store locator currently describes professional bra fitting as a service. A preview said fittings were available one-on-one without an appointment, but customers should confirm current availability with the store before visiting.
How the Perth locations expanded
Before the Karrinyup opening, coverage said two additional Perth locations were planned: beauty-focused stores at Westfield Carousel and Perth DFO. The official locator now lists all three Perth-area locations, including Karrinyup, Carousel at Shop 1207, Westfield Carousel, 1382 Albany Highway, and DFO Perth at Shop G050, 11 High Street, Perth Airport. The opening report’s figure of 15 Australian stores is a count from December 2025, not a current national total. Addresses and hours can change; check the locator for current details.
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Why the brand said it was opening in Perth
Valiram Group executive director Ashvin Valiram told PerthNow, “Truth be told, we are too slow,” when asked why the brand was opening in Perth at that point. He said customer response to the brand, products and store experience in east-coast markets gave the company confidence to bring the experience to Perth. These are his explanations, not independently measured findings about local demand.
The opening is best understood as the arrival of a full-range Victoria’s Secret shop in Perth, rather than the brand’s first-ever presence in the city. The 2025 coverage framed Karrinyup as the first WA full-assortment location.
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