Mais55 was announced as the first music-industry gathering associated with Universo Spanta 2024, scheduled for January 24–26, 2024, at Marina da Glória in Rio de Janeiro. The event dates have passed; the announcement described public admission and ticket sales through Sympla at the time, but does not establish current tickets or a later edition.
What Mais55 was—and what the announcement covered
Mais55 was presented as a professional gathering within the Universo Spanta festival, rather than simply another festival stage. Its stated purpose was to bring Brazilian music-industry professionals together to discuss how to promote Brazilian music at home and abroad. The announcement described the event as open to the public.
The published schedule combined industry-focused learning with conversations about genres, cultural identity, and international markets. It listed panels and masterclasses on copyright, music promotion and technology, audiovisual use and licensing, Dolby Atmos, digital marketing, DJ and producer work, and the export potential of Brazilian music styles.
Dates, venue and historical ticket information
The announcement gave January 24–26, 2024, as the event dates and Marina da Glória, Rio de Janeiro, as the venue. It named Sympla as the ticketing platform at the time. Because the event has passed, that historical ticket reference should not be read as an offer of admission now. The announcement does not establish whether Mais55 continued after its first edition.
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What the published program listed
The schedule described an opening-night performance on January 24, followed by daytime panels and masterclasses on January 25 and 26. The entries below reflect what was announced, not confirmation that each session or performance took place.
January 24: opening-night performance
The opening was scheduled to feature Pedro Baby inviting Baby do Brasil, followed by a performance by Hermeto Pascoal. The program also listed a tribute to Luiz Gonzaga, featuring Daniel Gonzaga, Anastácia and Natascha Falcão. The report noted that 2024 marked 35 years since Luiz Gonzaga’s death.
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January 25: rights, technology and promotion
- Copyright and the music business.
- Music and technology, including audiovisual topics.
- Dolby Atmos and the international reach of Brazilian music.
- Funk and copyright protection.
- Digital marketing.
January 26: genres, collaboration and export
- Copyright for Brazilian artists abroad.
- Bossa Nova and Nova MPB.
- Collaboration as a tool for exporting music.
- Sertanejo and Afropunk.
- DJ and producer exchange.
The schedule named participants and professional roles for its sessions; its overall mix placed practical industry questions—such as rights, promotion and audio technology—alongside genre-specific discussions and ambitions for international visibility.
How organizers described the gathering
Diogo Castelão, identified as creator of Universo Spanta and Mais55, framed the initiative as an effort to treat Brazilian music as both a cultural and economic asset. He said the goal was to invest in talent, promotion, knowledge and tools that could help Brazilian music reach the global market.
Artistic curator Monica Brandão emphasized the program’s range, from Bossa Nova and Nova MPB to copyright and Dolby Atmos. She described the gathering as a place for professionals to share ideas about the industry and about promoting Brazilian music abroad, alongside special live performances.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who supported the event
The announcement named Petrobras as Mais55’s master sponsor and connected that support to Programa Petrobras Cultural. This describes the sponsorship reported for the 2024 event; it does not establish a current partnership.
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