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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →The VB Index was a 2014 VentureBeat reader survey of mobile-advertising networks, not a current list of the ten largest or best companies. The report, published January 21, 2014 and now hosted by GamesBeat, summarized how advertisers and developers viewed network installation, ratings, usage and support. Its public article names nine apparent companies, while the tenth entry is not identifiable from the accessible text.
The GamesBeat page shows a June 18, 2025 update, but the underlying findings remain a snapshot of the 2013–2014 market. It should not be used as a 2026 vendor-ranking or buying guide. Read the original GamesBeat report.
What the VB Index was
VentureBeat created the VB Index to compare mobile-advertising networks from the perspective of advertisers and developers. The project began in 2013, went through multiple revisions and drew responses from hundreds of VentureBeat readers before the report was finalized in January 2014.
The article described the report as “final,” while also saying the index was intended to receive regular updates and be reissued. Readers who had not taken part in the survey could purchase the full report, indicating that the public article was a summary of a larger commercial study rather than a complete data release.
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“Top” therefore meant strongest results on selected survey measures. It did not mean highest revenue, market share, valuation, ad impressions or independently tested campaign performance.
What the survey measured
The accessible article discusses several distinct measures:
- Ease of installation and deployment.
- Overall network ratings supplied by respondents.
- Usage among companies with more than 100 employees.
- How clearly respondents understood each network’s support model.
- Where advertisers sent people after an ad click or tap.
The public version does not disclose the exact respondent count, sampling method, response rate, geography, advertiser-to-developer mix, definitions for each measure, weighting, statistical significance or underlying scores. Those omissions make it impossible to calculate a reliable ordered league table from the article alone.
Companies named in the public article
The article explicitly identifies the following nine apparent entries:
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| Company or platform | How the report presents it |
|---|---|
| Google / Google AdMob | Google appears in the opening list; later passages refer to Google AdMob advertisers. |
| Named network; one of the leaders among companies with more than 100 employees. | |
| Chartboost | Named network; led larger-company usage with Facebook and was cited in the support-clarity finding. |
| Flurry | Named network; cited alongside Chartboost in the least-clear support result. |
| InMobi | Named in the report’s list. |
| HasOffers | Named in the report’s list. |
| Tapjoy | Named network; received the highest survey rating. |
| Millennial Media | Named in the report; the original page spells it “Millenial.” |
| SponsorPay | Named network; judged easiest to install and deploy. |
Important gap: the headline promises ten companies, but the accessible article text identifies only nine distinct names if Google and Google AdMob are treated as one business. The missing entry may have appeared in an image, omitted table or fuller paid report, but no explanation is established by the public source. It should not be guessed.
The VB Index findings
SponsorPay was easiest to install and deploy
According to the survey, SponsorPay received the distinction for easiest installation and deployment. The article also describes SponsorPay, Tapjoy and Chartboost as new entrants to the top 10. This is a respondent-perception result, not a controlled implementation test.
Tapjoy received the highest rating
Tapjoy had the highest overall rating in the published survey summary. That means highest reported survey rating, not objectively best performance or the highest return on advertising spend.
Chartboost and Facebook led usage among larger companies
Among organizations with more than 100 employees, Chartboost and Facebook were the most-used networks according to the report. The article does not provide the subgroup’s sample size, percentages, industries or geographic distribution.
Rank #3
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Chartboost or Flurry had the least-clear support model
The source identifies Chartboost or Flurry as having the least clear support model. Because the wording indicates an ambiguity or close result, it should not be rewritten as a definitive finding that either company delivered objectively poor customer service.
Advertisers chose different post-click destinations
The survey also described where campaigns sent users after an ad interaction:
- SponsorPay: more likely than users of the other listed networks to send traffic to an app store.
- Facebook: generally sent users to a landing page.
- Tapjoy: generally sent users to a landing page.
- Google AdMob: showed the greatest diversity of destination choices.
These are campaign patterns reported by respondents. They do not show that an app store, landing page or any other destination was inherently more effective.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to interpret the results in their 2014 setting
The findings suggest that advertisers were balancing different priorities: straightforward integration, perceived network quality, adoption by larger businesses, support transparency and campaign routing. They also show why the report cannot be reduced to one overall winner. A network could be highly rated yet have a different deployment profile, support experience or destination mix.
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The list itself uses “mobile advertising company” broadly. It combines large platforms such as Google and Facebook, app-focused networks such as Chartboost, Flurry, InMobi, Tapjoy and SponsorPay, and a technology or monetization business such as HasOffers. The article does not supply a consistent taxonomy for these categories.
Why this is not a current top-10 ranking
The survey predates major changes in mobile operating systems, privacy rules, measurement practices, acquisitions, product lines and company ownership. It also lacks audited market-share data, revenue figures, campaign-return data and a complete numbered ranking. A page update in 2025 does not turn 2014 survey results into a 2026 assessment.
Use the VB Index for historical research, such as studying early smartphone advertising, advertiser priorities or the evolution of app-install networks. Do not use it alone to select a contemporary vendor, allocate a budget or claim that these remain the leading mobile-advertising businesses.
What remains unknown
- The exact number and profile of respondents.
- Sampling and response-rate methodology.
- Geographic and industry composition.
- The advertiser-versus-developer split.
- Definitions and scores for rating, usage and support clarity.
- The complete ordered ranking and the unidentified tenth entry.
- Any current status, ownership, availability or performance of the named businesses.
Bottom line for readers
The VB Index is best understood as a contemporaneous perception survey: SponsorPay stood out for installation and deployment, Tapjoy for survey rating, Chartboost and Facebook for use by larger companies, and Chartboost or Flurry for unclear support. Because the public article is incomplete and time-bound, calling it a definitive “top 10 mobile advertising companies” list today would misrepresent what the report measured.
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