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Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →The Loan Store, Inc. changed its name to Averra Financial, Inc. on October 1, 2026. The company says the new name better reflects its growth into a broader wholesale mortgage platform, while its broker-facing operations—including account executives, loan programs, pricing, approvals, and loans already in process—remain unchanged by the rebrand.
Why did The Loan Store change its name?
Averra Financial says the rebrand reflects the company’s expansion in product breadth, technology, and national reach since it acquired Homepoint’s wholesale business in 2023. The company presents the change as a new identity for a larger platform, not as a change to the broker relationship or the terms of loans already being handled.
CEO Phil Shoemaker explained: “The Loan Store name got us here, but it no longer tells the whole story of who we are,” the company’s October 1 announcement said.
What changed—and what stayed the same?
The corporate name and website changed: the company is now Averra Financial, Inc., and its website is averrafi.com. The company says its wholesale mortgage business continues to serve independent mortgage brokers nationwide.
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Averra says the rebrand does not change these broker-facing items:
- Account executives
- Loan programs and pricing
- Approvals
- Existing loan pipelines; loans already in process are expected to close as scheduled
Employee email addresses are moving to the @averrafi.com domain. Averra said messages sent to legacy email addresses would be forwarded automatically for several months. HousingWire likewise reported that broker terms and loans in process remain unchanged in its October 5, 2026 coverage.
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What does Averra Financial offer brokers?
The company describes its platform as serving independent brokers with conventional, government, non-QM, and home equity products, along with dedicated account executives and proprietary broker technology. One named tool is Averra Advantage, an income-verification service intended to help brokers assess borrowers with complex or nontraditional income.
National Mortgage Professional’s October 2, 2026 report also lists FHA, VA, USDA, second mortgages, and buy-before-you-sell products. That is trade-publication reporting, not a separately verified, current product and eligibility matrix; borrowers and brokers should confirm availability and requirements directly with the lender.
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Non-QM growth claim
Averra reported that its non-QM volume increased 68% fiscal year-to-date through August 2026 compared with the same period in 2025. This is a company-reported figure in its October announcement, not an independently audited statistic in the available coverage.
Aven home equity partnership
Averra says its HELOC partnership with Aven funded its first loan in May 2026. The company describes it as a digital home-equity option for clients seeking access to equity without refinancing their existing mortgage. The announcement does not set out consumer eligibility rules or a direct-to-consumer application route; it describes the option within Averra’s broker channel.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How should readers interpret Averra’s market-position claim?
Averra describes itself as “one of the four largest” wholesale mortgage lenders in the United States. That is the company’s characterization in its announcement; the primary source does not independently establish the ranking. National Mortgage Professional separately reported that The Loan Store ranked fourth among U.S. wholesale lenders by third-quarter 2025 volume, citing Inside Mortgage Finance data. The underlying data was not available in the coverage reviewed, so the ranking should be understood as that publication’s reported claim, not as a separately verified current ranking.
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