Four leadership changes reported on May 15, 2025, touched AI marketing, data-center infrastructure, enterprise voice software and cybersecurity: Typeface hired its first chief marketing officer, Microsoft added an infrastructure-focused corporate vice president, WellSaid promoted its CFO to CEO, and Expedia Group appointed a new CISO. The moves are a dated snapshot, not a current-news alert.
WellSaid promoted its CFO to CEO
WellSaid announced on May 14, 2025, that Benjamin Dorr would become CEO, replacing Brian Cook. Dorr had joined the Seattle-area AI voice company as CFO the year before; the appointment was an internal promotion rather than an outside hire. The company’s leadership page later continued to list Dorr as CEO.
Dorr’s background and mandate
Before WellSaid, Dorr was COO at Cordial and had experience operating growth-stage companies. WellSaid said he would lead its next phase of growth, expand enterprise solutions for WellSaid Studio and oversee the rollout of its Caruso foundational voice model. The announcement describes a planned rollout; it does not establish that Caruso was launched or commercially available at that time.
WellSaid sells AI voice and text-to-speech tools for business use. The company says its voice models use exclusive and licensed data from professional voice actors who consent to its use and are compensated. Those are company statements, not an independent audit of the model data. Moving a finance leader into the top job can provide continuity, but the appointment alone does not establish a change—or lack of change—in strategy. WellSaid’s CEO announcement provides the company’s stated priorities; its leadership page lists Dorr as CEO.
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Microsoft brought Jennifer Weitzel into data-center leadership
Microsoft hired Jennifer Weitzel as corporate vice president of engineering, procurement, and construction. The role was tied to the company’s cloud and AI data-center infrastructure. Weitzel had been president of Bellevue-based Ada Infrastructure and previously worked at Microsoft from 2016 to 2022.
Why the remit matters
Cloud and AI services depend on data-center capacity, making engineering, procurement and construction central to expanding and operating that infrastructure. GeekWire attributed the description of Weitzel’s remit to Noelle Walsh, then president of Microsoft Cloud Operations + Innovation. This puts the appointment in an infrastructure context; it does not establish a specific project or hiring rationale beyond the reported remit.
Corporate vice president is Weitzel’s stated title. It should not be read as evidence that she joined Microsoft’s company-wide executive-officer roster: the company lists executive officers separately, and Weitzel does not appear on its public executive-officer reference page.
Typeface created its first CMO role for Jason Ing
Typeface hired Jason Ing as its first chief marketing officer. Ing had held the same title at Gusto and earlier marketing leadership positions at Amazon and Microsoft. The appointment formalized a senior marketing role at a company selling AI-powered tools for enterprise content and marketing workflows; it does not, by itself, prove revenue growth or fundraising success.
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Seattle connection and marketing context
Typeface is based in San Francisco but opened a Seattle office in 2024. GeekWire reported that the company had raised $65 million in 2023; that is a historical financing figure, not a statement of its current funding. The company’s connection to Microsoft also includes an investment from Microsoft’s M12 venture fund.
An experienced enterprise marketer can help an AI company explain its products to large organizations weighing how to use generative tools in existing marketing workflows. That is context for the hire, not a reported outcome. Later company materials identify Ing as CMO: see Typeface’s Jason Ing profile and a September 2025 Microsoft Bay Area Blog profile.
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- Author: Bungay Stanier, Michael.
- Publisher: Page Two
- Pages: 244
- Publication Date: 2016-02-29
- Edition: 1
Expedia Group appointed Hilik Kotler as SVP and CISO
Expedia Group hired Hilik Kotler as senior vice president and chief information security officer. Before joining Expedia, he spent four years as CISO at SoFi and held earlier CISO positions at FICO and Amdocs. GeekWire reported that Kotler would sit within the technology organization under CTO Ramana Thumu, who joined Expedia in December 2024.
Security leadership at a travel platform
A large travel platform brings together customer identities, payments, bookings, partner relationships and employee information. A CISO role therefore has a broad security context across interconnected systems and data. The available appointment report does not give a specific reason for Kotler’s hire, so it should not be attributed to a particular breach, regulatory event or security incident.
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How to read these four appointments
The changes were distinct rather than evidence of one coordinated regional trend: Typeface created a first CMO post, Microsoft hired for infrastructure leadership, WellSaid promoted an existing finance executive to CEO, and Expedia added a senior security executive. GeekWire’s roundup, published May 15, 2025, is the source for the four moves and much of the career background; its reporting relies in part on executive LinkedIn posts and company-provided photographs. The original roundup provides the reporting context.
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