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Target’s Drive Up expansion was a 2018 rollout—not a new 2026 launch. Target announced in March 2018 that it planned to grow the service from 50 stores to nearly 1,000 by year-end, then reported in August that Drive Up had reached dozens of states. Today, Target describes Drive Up as free and available at nearly every Target store nationwide; check your location in the Target app because coverage is not universal.
How Target Drive Up expanded nationwide
The expansion happened in stages during 2018. On March 6, Target said it planned to grow Drive Up from 50 stores to nearly 1,000 by the end of that year. That was a forward-looking goal, not confirmation that nearly 1,000 stores were already offering the service on March 6. Target’s March 2018 announcement described the planned rollout.
On August 21, Target said Drive Up had expanded to dozens of states, including California and Colorado, and called the move a step toward nationwide availability. The update documented progress, but did not claim that every store had the service. Target’s August 2018 update gives that historical milestone.
Is Drive Up available at every Target today?
No. Target’s current service page, accessed October 8, 2026, says Drive Up is available at nearly every Target store nationwide. “Nearly every” leaves room for exceptions, so check the store you plan to use in the Target app or on Target’s site before placing an order. Target describes the service as free and says a pickup window is not required. Target’s Drive Up page has the current service description.
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A separate 2025 Target announcement said almost all of its nearly 2,000 stores offered both same-day Order Pickup and Drive Up, and described both as free. That statement is a company-reported snapshot, not a guarantee about an individual location today. The same announcement said Target’s same-day services had delivered year-over-year growth every quarter for nearly a decade; that figure groups multiple services and is not a Drive Up-only adoption measure. Target’s September 2025 announcement provides the context.
How Drive Up works
Drive Up orders are placed through the Target app. Target’s current service description says team members bring orders to guests’ parked cars, typically within minutes of arrival. Follow the prompts in the app for your order and store; the exact instructions shown there are the relevant ones for your visit.
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- Carside pickup: Order eligible items in the Target app and choose Drive Up when it is offered for your selected store.
- Returns: Target lists Drive Up returns among the service’s features; check the app for the return steps and eligibility for your item.
- Starbucks additions: At participating locations, Target says customers can add Starbucks items to a Drive Up order.
Target’s August 2018 directions said to wait for an order-ready notice, tap “I’m on the Way,” park in a designated spot and receive the order at the car. Those were instructions at the time of that rollout; use the current app prompts rather than relying on a historic workflow.
What the Starbucks expansion means
Target announced a separate nationwide rollout in August 2023 for adding Starbucks purchases to Drive Up orders at stores that had both a Starbucks café and Drive Up. Target planned to make the feature available at more than 1,700 such stores by October 2023. That number described the planned reach of the Starbucks add-on, not the number of stores offering Drive Up itself. Target’s 2023 announcement describes the add-on rollout.
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In that announcement, Target chief stores officer Mark Schindele said, “Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they’re short on time.” That is an executive’s description of the company’s service, not an independent satisfaction study.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Drive Up versus other Target fulfillment options
Drive Up is the carside option; Order Pickup is collected at an in-store counter. Target describes both as free in its 2025 announcement. Delivery is a different option and may carry a fee or require a membership, depending on the service and order. Check the terms shown for your location and basket before choosing.
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Target has not published a Drive Up-only adoption, order-volume or satisfaction figure in the cited announcements. Its broader same-day-service growth statement and figures about overall store experience do not establish Drive Up’s individual performance. For a personal-finance decision, the practical distinction is whether the available option has a fee and fits your trip—not an unsupported promise that one method is faster or more satisfying.
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