For shoppers looking beyond familiar labels, 2022 fashion guides highlighted independent brands across everyday clothing, occasionwear, swimwear, hats, eyewear and statement design. The selections below are historical editorial examples—not a current ranking or confirmation that a label, product, price or stockist is still available. Check each brand’s current site for prices, sizing, shipping and stock before buying.
How to use this 2022 brand guide
“Small fashion brand” can mean anything from a maker offering bespoke clothing to a designer label stocked by large retailers. The brands here are grouped by what they offered or the style they represented in contemporaneous coverage from Who What Wear’s 2022 small-brand guide, its 2022 lesser-known brands roundup, and The Independent’s June 2022 guide. These publications’ selections are editorial examples, not an audited list of every independent fashion business.
To compare a label with your needs, look at the garment or accessory, style, sizing or customization, materials and production approach, price and where it can be purchased. Treat sustainability descriptions as claims reported by the publications or brands unless independent verification is specified. Historical prices and stockist names below do not establish present-day availability.
Everyday clothing, wardrobe staples and fit
Sunshine Living: intimate wardrobe pieces
Who What Wear described designer Sakara as managing fabric sourcing, design, darning and packaging from a home studio. The 2022 range included shirts, linen totes, cotton culottes, trousers and a bamboo slip dress, with bespoke customization noted. The article listed Lovina trousers at £70, cotton culottes at £80 and a bamboo silk slip dress at £70 at the time. Those are historical listed prices, not current quotes. The writer characterized the collection as “long-standing, wardrobe staples that can be effortlessly interchanged.” Who What Wear’s guide
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Black to Grey: minimalist staples and tailoring
Who What Wear presented Black to Grey as a label for minimalist staples and tailoring, noting limited small production runs and a take-back scheme. Its shopping examples included tops, trousers and a dress. Those production and program descriptions reflect the publication’s 2022 coverage; check the label’s current information for details. Who What Wear’s guide
Three Graces London: warm-weather dressing
The same guide described this UK-based label through classic silhouettes, wrap styles, dresses and separates suited to warm-weather dressing. Its examples carried high historical prices, so the 2022 feature is better read as a style reference than as evidence of an affordable option today. Who What Wear’s guide
Lora Gene: custom sizing
Who What Wear reported that Lora Gene offered custom sizing and that most styles covered UK sizes 8–28; it also described the label as B Corp-certified. These are details reported in 2022, not confirmation of current sizing or certification status. Founder Lora Nikolaeva told the publication she wanted to educate customers on “the nuance of textiles and fabrics.” Who What Wear’s guide
Rank #2
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- FASHION ANGELS: Founded in 1996, is a leading designer and manufacturer of award-winning products for tween girls, including arts & crafts, jewelry, stationery and lifestyle accessories, providing them with the tools and inspiration to develop creativity and confidence
Pujka: Parisian-inspired prints
The guide introduced Sabina Socol’s young label with floral prints, slim silhouettes, and wrap or midi dresses. It offers a useful point of reference for that aesthetic, but does not establish what the label sells now. Who What Wear’s guide
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Distinctive design and reported material choices
LRD Studios: convertible design
Who What Wear described LRD Studios as using deadstock, recycled and organic materials and highlighted a convertible Annabel dress. Those are the article’s 2022 descriptions; current fiber composition and any certification should be checked against current product information. Who What Wear’s guide
Realms London: made to order
The guide described Realms London as making pieces to order from deadstock. It is an example of a made-to-order model, not evidence that the brand or offer remains active. Who What Wear’s guide
Rank #3
Diotima: artisanal ready-to-wear
Who What Wear presented Rachel Scott’s Diotima as artisanal ready-to-wear drawing on Jamaican cultural references, with handcrafted crochet and tailoring. Its profile sets it apart from basics-focused labels as an expressive designer option. Who What Wear’s guide
Chopova Lowena: folkloric craft
Who What Wear’s other 2022 roundup described the label as using recycled and deadstock fabrics and combining folkloric pieces with traditional craft techniques. The article also reported it as a 2022 BFC/Vogue Designer Fashion Fund recipient. These details describe that coverage and should not be read as a current materials audit. Who What Wear’s roundup
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Mirla Beane: colorful dresses and outerwear
The same roundup framed British label Mirla Beane as a wearable sustainable-style option and featured a shirred dress and colorful trench. That is the publication’s 2022 positioning and product selection, not a guarantee of present availability or independently verified environmental performance. Who What Wear’s roundup
Rank #4
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- WHAT'S INCLUDED: This set includes 30 sketch sheets, 4 stencil sheets and 1 sticker sheet. Instructions and inspiration guide also included
- BRING IT EVERYWHERE YOU GO: This compact spiral-bound set perfectly fits into a tote bag or backpack, making it great for road trips, vacations and for on-the-go entertainment. This set provides hours of screen-free entertainment that inspires creativity
- FASHION ANGELS: Founded in 1996, is a leading designer and manufacturer of award-winning products for tween girls, including arts & crafts, jewelry, stationery and lifestyle accessories, providing them with the tools and inspiration to develop creativity and confidence
Abaga Velli: modular utility
The Independent described the London label as founded in 2019, beginning with made-to-order pieces before debuting its first full ready-to-wear collection in June 2022. Its coverage emphasized modular utility, community, culture and displacement. The Independent’s June 2022 guide
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Accessories, swimwear and statement labels
Lack of Color: vintage-inspired hats
The Independent reported that founders Tess Corvaia and Robert Tilbury launched Lack of Color in 2011, inspired by vintage hats. It described hats made with Australian wool or natural wheat straw and named Selfridges, Harvey Nichols, Harrods and Fenwick’s as stockists at the time. Those retailer relationships are historical. The Independent’s guide
Velvet Canyon: 1960s- and 1970s-inspired eyewear
The Independent reported that Bec Nolan, Cassy Moase and Ali Mitton launched Velvet Canyon in 2018, with sunglasses inspired by the 1960s and 1970s. It described material choices and listed NET-A-PORTER and End UK as stockists in 2022. Co-founder Bec Nolan told the publication, “I love the fact that with eyewear we are limited only by our preferences — not our clothing size.” The Independent’s guide
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Oceanus: embellished swimwear
The Independent described Oceanus as making swimsuits and bikinis from recycled materials, including Econyl, with embellishments. That is the publication’s description; check current product disclosures for material details. The Independent’s guide
Feben: surreal statement design
Both Who What Wear and The Independent featured Feben. The Independent described the London-based designer’s aesthetic as surreal and reported Browns, Farfetch and Ssense as stockists in 2022. The stockist list does not establish current availability. The Independent’s guide; Who What Wear’s roundup
Yueqi Qi: narrative-led collections
The Independent described Yueqi Qi’s label as drawing on the designer’s Chinese heritage and history, with narrative-oriented collections and beadwork. It named Browns and Farfetch as stockists in 2022. The Independent’s guide
Jade Cropper: asymmetrical design
The Independent profiled Stockholm-based designer Jade Cropper as known for asymmetrical designs and reported a Browns stockist relationship. The article’s mention is a historical lead, not confirmation of current stock. The Independent’s guide
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The 2022 articles are useful for discovering styles and understanding how these labels were presented at the time. They do not establish which businesses are trading, products are in stock, prices apply, sizing or customization remain available, or retailers still carry a label. Before paying, check the brand’s current product page and shipping terms; for material, production or certification claims, look for current details from the brand and any relevant certifying body.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
