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Siraj Shah is a senior executive and partner at Blue Ribbon Bags, a travel-services company that offers protection for delayed baggage. An August 2023 TechTimes profile says he moved into the business after selling his jewelry company in 2018 and credits him with helping develop airline relationships. The available sources do not quantify his contribution to the company’s growth, so “the man behind its success” is stronger than the evidence can establish.
Who is Siraj Shah?
TechTimes’ August 2023 profile identifies Shah as Blue Ribbon Bags’ senior vice president and says he entered the business after selling his jewelry company in 2018. According to that profile, Daniel Levine invited him to join the company. Blue Ribbon Bags’ own archive later featured Shah in November 2023, describing his entrepreneurial spirit as a driver of the company’s growth in India.
A Times of India report on the company’s Akasa Air partnership identifies Shah as senior vice president and partner. Together, these sources establish his public-facing senior role, but they do not provide financial results or quantify how much of the company’s growth he personally produced.
How did Shah become involved in airline partnerships?
The TechTimes profile says Levine arranged a meeting with IndiGo involving Shah, after which a partnership followed. It says Shah promoted Blue Ribbon Bags’ service to the airline’s customers. This account comes from the profile; the reviewed sources do not independently confirm the meeting or measure the partnership’s results.
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In a separate, reported partnership with Akasa Air, Shah framed delayed-baggage protection as part of a broader travel experience. The Times of India quoted him saying: “It is essential for airlines to ensure a holistic travel experience to their customers, and luggage protection is an integral aspect of it. We are glad to partner with Akasa Air, India’s youngest airline to extend the service to their customers, promising them a hassle-free journey with the airline.”
What does Blue Ribbon Bags do?
Blue Ribbon Bags sells a service intended to track delayed baggage and provide compensation when a bag is not returned within the applicable time limit. Its business model has included offering protection through travel sellers and airline partnerships, rather than relying only on travelers finding the service independently.
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In 2014, the company said customers could access the service through MakeMyTrip.com and through travel agencies affiliated with Vacation.com. That distribution example shows how a baggage-protection service can be placed alongside travel bookings. It does not establish that either channel still offers the service.
What have historical offers included?
The examples below come from different dates and markets. They illustrate how terms have varied; neither should be treated as a current offer.
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| Example | Market and channel | Reported fee | Reported compensation and delay threshold |
|---|---|---|---|
| April 2015 company press release | Company announcement; market details not stated in the release | $5 service fee | At least $1,000 per bag if a bag was delayed for four days |
| April 2023 Akasa Air launch, reported by The Times of India | India; add-on offered to Akasa Air passengers | INR 95 per passenger | INR 19,000 per bag, for up to two bags, if delayed beyond 96 hours after a complaint |
The figures describe dated offers, not present-day pricing or guaranteed terms. The 2023 account specifies that the delay period followed a complaint; the 2015 release states a four-day threshold. The sources do not establish whether either offer remains available.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What can—and can’t—be concluded about his success?
Blue Ribbon Bags said in a 2014 press release that more than 20 million bags had been misplaced “last year alone.” That is the company’s own claim about the prior year, not an independently verified figure in the sources cited here. The company’s founding year is given as 2011 in its 2014 and 2015 releases.
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The available record supports a narrower conclusion than the title’s “success story” framing: Shah is a senior executive and partner, and published accounts credit him with a role in developing airline relationships, including the IndiGo account described by TechTimes. The sources reviewed do not report revenue, customer totals, or a measurable business outcome attributable to him. They therefore do not establish the scale of his individual impact or provide enough information to assess Blue Ribbon Bags’ overall financial success.
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