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Sheffield United announced on 23 December 2024 that COH Sports had completed its takeover, ending the wait for a change of ownership. Incoming co-chairmen Steven Rosen and Helmy Eltoukhy used the announcement to praise supporters and set out ambitions for the club; those were statements of intent, not evidence of what the owners have delivered since.
Who bought Sheffield United?
Sheffield United’s announcement named COH Sports as the buyer. It said the group was led by Steven Rosen, founder and chairman of Resilience Capital Partners, and Helmy Eltoukhy, co-founder and chairman of Guardant Health. Both were to join the club’s board as co-chairmen with immediate effect, according to the club announcement reproduced by Fan Banter.
The club said the acquisition covered Sheffield United Women, SUFC Hotel Ltd and the club’s real estate, and that COH Sports acquired all share capital of parent company Blades Leisure Ltd. In a separate statement reproduced in the report, United World Group said it had completed the sale of Blades Leisure Limited to COH Sports Limited. That statement was attributed to outgoing owner Prince Abdullah bin Mosa’ad and chairman Yusuf Giansiracusa.
What did the new owners say to supporters?
Their message opened: “The wait is over and we are delighted and honoured to be the new owners and custodians of Sheffield United Football Club.” Rosen and Eltoukhy described the club as historic and said they were honoured and humbled to become its custodians.
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They acknowledged the significance of ownership to supporters, saying: “We understand the importance of what we’ve taken on and the important part it plays in the lives of the supporters.” They praised fans’ loyalty and the noise they create at Bramall Lane, and said supporters would be at the heart of COH’s approach. They also expressed a commitment to accessibility and affordability for fans.
What ambitions did COH Sports outline?
Rosen and Eltoukhy said they wanted Sheffield United’s team and wider club to reach and compete in the top flight consistently. The club’s announcement also described plans for sustained, organic growth, improvements in areas of need, a stronger scouting network and greater use of data and analytics. It said the new owners supported the existing management team.
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These points describe what the owners and club said at the time of the takeover. The announcement does not establish whether those plans were later carried out or whether the promises to supporters were fulfilled.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the announcement does—and does not—establish
- Takeover: COH Sports was named as the acquirer in the announcement dated 23 December 2024.
- Incoming co-chairmen: Steven Rosen and Helmy Eltoukhy were named to the roles with immediate effect.
- Fan message: The owners praised supporters and said they would be central to their approach, including a stated commitment to affordability and accessibility.
- Limits: The announcement records ownership plans and commitments at that date; it is not evidence of later ownership status or outcomes.
The report also includes selected social-media reactions, but those comments do not establish the views of Sheffield United’s fanbase as a whole.
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