Rolex did not apply one worldwide price increase in 2022. Contemporary reports described separate adjustments in the US and UK in January, another UK rise in September, and an average euro-zone increase in November. The reported changes varied by market, model, material and comparison date; they are historical list-price figures, not current prices.
Why there was no single “2022 Rolex increase”
WatchPro reported that Rolex raised prices at the beginning of January 2022 after a freeze since 2020. Later in the year, it reported a further UK adjustment in September and an average euro-zone increase effective November 1. These were distinct market events, not installments of one uniform global percentage.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Fossil Men's Watch, Neutra Quartz Stainless Steel Chronograph Watch for Men, Color: Silver | $191.98 | Buy on Amazon |
| 2 |
|
Michael Kors MK4741 - Petite Lexington Three Hand Watch Gold One Size | $245.00 | Buy on Amazon |
The figures below come from contemporary WatchPro reporting, with Bloomberg also reporting on the September UK move. They are nominal historical prices in the stated currencies. The available reporting is not a complete official Rolex price archive or a model-by-model schedule.
January 2022: selected US prices
WatchPro USA’s January examples show how much the reported changes differed even among prominent professional models. The Submariner comparison needs particular care: WatchPro compared the prior price with an older 40mm model, although the line had relaunched in a 41mm style in 2020.
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
#1 Best Overall
- BOLD STYLE: This Neutra Fossil watch for men features a blue sunray dial and a chronograph movement; inspired by mid-century architecture, Neutra offers refined, yet versatile profile that's made to be dressed up or down
- CASE & MOVEMENT: 44mm case, 22mm band width, hardened mineral crystal lens resists scratches, accurate Quartz movement with chronograph analog watch display, date window, 3 subdials to track minutes, seconds, & 24-hour time, stopwatch, imported
- Dial: One of many among Fossil watches for men, this quartz watch features a round silver stainless steel case, with a blue sunray dial and silver accents
- WRIST WATCH BAND: Silver, durable stainless steel bracelet band with a secure fold-over clasp closure; links can be removed for a customized fit; interchangeable with all Fossil 22mm straps.
- WATER RESISTANT MEN'S WATCHES: Up to 50m (165ft); wearable for short periods of recreational swimming and showering, but not diving or snorkeling; 5 ATM
| Model and market | Reported price change | How to read it |
|---|---|---|
| No-date Oystersteel Submariner, US | $7,900 to $8,950; +13.3% | WatchPro USA, January 2022. The report compares with the older 40mm model, not a fully generation-matched comparison. |
| GMT-Master II Batman 126710 BLNR, US | $9,700 to $10,550; +8.8% | WatchPro USA, January 2022. |
| Oystersteel Daytona 116500, US | $13,150 to $14,550; +10.6% | WatchPro USA, January 2022. |
| White-gold Daytona 116519 LN, US | $29,700 to $30,500; +2.7% | WatchPro USA, January 2022; the reported white-gold price includes sales tax. |
These examples show larger increases for these selected steel models than for the cited white-gold Daytona; they do not establish a general rule that steel always rose more than gold.
January 2022: UK examples
WatchPro’s January UK report also described increases for selected models. Its no-date Submariner comparison was reported as a 13.5% rise from £6,300 to £7,150. However, the displayed old-price figure in the article appears as “£6,3000,” an apparent typographical error; the £6,300 figure is the report’s stated prior price and should be treated cautiously. The article also compares an older 40mm Submariner with the line’s later 41mm generation.
| Model and market | Reported price change | Qualification |
|---|---|---|
| No-date Oystersteel Submariner, UK | £6,300 to £7,150; +13.5% | WatchPro, January 2022; prior-price text contains the apparent typo noted above, and the generations are not fully matched. |
| Oystersteel Daytona 116500LN, UK | £10,500 to £11,600; +10.5% | WatchPro, January 2022. |
| White-gold Daytona 116519 LN, UK | £31,550 to £32,250; +2.9% | WatchPro, January 2022; the reported price includes VAT. |
September 2022: another UK adjustment
WatchPro reported UK increases of up to 7% in September. Its examples compare April prices with prices after the September adjustment, so the Submariner’s starting price is specifically its April figure—not necessarily its price at the start of the year.
| Reference and model, UK | Reported comparison | Change |
|---|---|---|
| Submariner 124060 | £7,150 in April to £7,500 | +4.9% |
| GMT-Master II Pepsi 126710BLRO | £8,400 to £9,000 | +7.1% |
| Oystersteel Daytona 116500LN | £11,600 to £12,150 | +4.7% |
Bloomberg also described the September UK rise in the context of the pound’s fall against the dollar and identified it as the second UK increase that year. WatchPro likewise associated the adjustment with sterling weakness. That context does not establish currency movements as the sole cause of every price change.
Rank #2
- EVERYDAY GLAMOUR: The Lexington analog watch epitomizes everyday glamour with its gold finish and sparkling pavé accents. Made entirely of stainless steel, this mini timepiece boasts a round face with a beveled topring & a matching bracelet strap
- PRECISE TIMEKEEPING: This Michael Kors Watch features a 26mm case, 14mm band width, scratch resistant mineral crystal, accurate quartz movement with 3-hand analog display, imported
- ELEGANT DESIGN: This women's watch features a round gold stainless steel case, with a gold dial
- COMFORTABLE FIT: Petite gold women’s watch with durable stainless steel bracelet; links can be removed for a customized fit
- SWIM-READY DURABILITY: This bracelet watch for women is water resistant up to 50m (165ft), wearable for short periods of recreational swimming and showering but not diving or snorkeling; 5 ATM
November 2022: euro-zone prices
WatchPro reported an average 5% increase in euro-zone prices effective November 1. That is a reported market average, not a claim that every Rolex model or every country using the euro rose by exactly 5%.
In an email statement to Bloomberg, quoted by WatchPro, Rolex said: “There is an alignment of euro zone prices due to currency fluctuations”. The individual spokesperson was not identified.
What the comparisons can—and cannot—tell you
- Keep markets separate. US dollar, UK pound and euro-zone figures refer to separate markets and dates; they should not be combined into a global average without a defined exchange-rate method.
- Match the reference and generation. The January Submariner figures have a generation mismatch caveat. The September UK report names the Submariner reference 124060.
- Check tax treatment. The cited white-gold Daytona prices include sales tax in the US and VAT in the UK. Their tax basis is not stated as matching every other figure.
- Distinguish a price point from a percentage. The reported percentage describes the change between the stated comparison prices; it is not an additional fee or a current price quote.
For a buyer comparing old retail prices with a current quote, these reports can establish the direction and scale of selected 2022 changes, but not today’s official price for a particular reference. They do not provide a complete historical price schedule, and the listed figures should not be treated as present-day Rolex prices.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
The Tool Desk
Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →
