The Tool Desk
Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Wesfarmers chief executive Rob Scott said Bunnings’ temporary Hammerbarn stores materially outperformed in sales during their February 2024 Bluey promotion, and he hoped there would be more ways to bring Bluey into Bunnings. He did not announce a future campaign schedule. A second collaboration was later confirmed: BBC Studios announced a new Bunnings partnership on 29 July 2025, with activities starting the following day.
What Rob Scott said about more Bluey collaborations
At The West Australian’s Leadership Matters event on 29 February 2024, Scott described the Hammerbarn results as better than expected. He said participating stores “materially outperformed in sales” and hoped there would be more ways to get Bluey into Bunnings. PerthNow reported his remarks, but gave no sales figure, comparison period, sample or measurement method. The statement supports a qualitative account of strong performance, not a specific sales uplift or proof that the promotion alone caused it.
Scott was speaking as Wesfarmers’ chief executive, not as Bunnings’ chief executive. Wesfarmers’ leadership page identifies him as Managing Director and Chief Executive Officer of Wesfarmers and Michael Schneider as Managing Director of Bunnings Group. The company’s leadership page lists those roles.
What Hammerbarn was at Bunnings
In February 2024, Bunnings temporarily branded selected stores Hammerbarn, borrowing the name of the fictional hardware store in the Australian animated series Bluey. The promotion included Bluey-themed garden gnomes and hats. PerthNow reported that the Cannington store and five other Australian stores took part. A Wesfarmers 2024 report search result indicated seven sites across Australia and New Zealand, but that figure is less directly verifiable than the PerthNow account.
Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitches#1 Best Overall
- Hammerbarn Shopping Center: Get ready for an unforgettable shopping spree with our Bluey hammerbarn pretend play store; this kids shopping playset includes 9 play areas, a working lift, a trolley return, 3 figurines, a vehicle, and 15 accessories.
- Interactive Design: Explore 4 exciting levels and 9 play areas in our 22” Bluey kids playset; press the Paw Button to trigger 45+ lights and sounds, ride the lift, and send the play shopping cart spinning down the return for engaging pretend play.
- Perfectly Sized for Play: Standing 2.5” tall, our Bluey figurines are perfectly sized for little toddler hands; these Bluey toy figures come with Hammerbarn Bluey dressed up as a store assistant, Shopping Bingo, Tradie, and a garden gnome for girls.
- Customizable Style: This mega play store can be customized by decorating the hammerbarn with heaps of stickers; this play store for kids comes with 15 whopping accessories and a Ute vehicle for the Tradie figure to drive.
- Robust Construction: Our store playset for kids is durable and is a perfect addition to your child’s Bluey toy collection; this makes our Bluey toys ideal for preschoolers and toddlers of ages 3 and above.
PerthNow reported a price of A$19 for a gnome in 2024 and described strong demand. It also noted some online sellers asking nearly A$900 for a set of four. Those were reported asking prices at the time, not confirmed sale prices or evidence of typical resale value. Bunnings said it brought extra stock to Cannington, sold the range in-store only and limited gnome purchases. Neither the reported retail price nor the resale listings establish current availability or price.
Bluey returned to Bunnings in 2025
On 29 July 2025, BBC Studios Australia & New Zealand announced another Bluey collaboration with Bunnings, with activities beginning 30 July. The BBC Studios announcement described a mix of returning and new character gnomes, children’s bedroom homewares—including a watermelon rug and light-up paper lanterns—and Hammerbarn socks, key rings, a bucket hat and a child’s tote bag. The program also included D.I.Y. activities and a scavenger hunt.
Rank #2
- Escalator Action: Ride between levels using the Bluey kids toys with a real moving escalator, perfect for characters to shop, dine & explore; kids pretend play sets boost storytelling as they recreate show scenes or dream up unique supermarket tales
- Imaginative Play: Made for kids ages 3+, the playsets for toddlers 3-5 is compatible with all Bluey figures and helps build imagination and motor skills; Bluey toys for boys and girls includes warning for small parts, requires 3 AAA batteries
- Kids Pretend Play Sets: Explore over 3 interactive levels of supermarket playset toys with rooftop café, shelves, & more! This Bluey playset includes the exclusive Bingo & Bluey figures set & 15+ pieces for endless adventures from the “Kids” episode
- Real Store Sounds: The interactive Bluey play set brings the market to life with 24 sound effects; kids will love beeping registers and real store ambiance, with fun enhanced by their favorite Bluey figurines. Handset not a working microphone
- Complete Set: This all-in-one toy playset includes 2 figures, 14 accessories, shopping carts, chip and sticker sheets, paper pieces, and more! decorate your own kids store play set, fuel creativity and discover new ways to play every time you visit
Bunnings General Manager Marketing Justine Mills said the companies were working together again after the success of the Hammerbarn experience. BBC Studios’ Scott Modra described the partnership as a way to create new experiences for Bluey fans. The 2025 announcement confirms that another collaboration took place; it does not establish a campaign after 2025.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known—and not known—about the business result
The available public account of Scott’s 2024 comments is qualitative. It does not disclose how much sales rose, whether the comparison was against other Bunnings stores or an earlier period, or how the participating stores were selected. That limits what can be concluded about the promotion’s financial impact: “materially outperformed” is an executive’s description, not a published, quantified result.
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
Rank #3
- Toys for Kids with Realistic Home Design: The large Bluey house playset opens to 4 detailed rooms - living room, kitchen, bedroom & bath plus a fold-down pretend play house patio; molded details and openable doors, kids can enjoy storytelling play
- BBQ & Outdoor Fun: Bandit’s BBQ Bluey playset brings the fun outside! Help set the picnic table in this toy house for kids with toy sausages and salad and additionally engage in family scenes, enjoying sunny backyard play with Bluey and her family
- Inspires Imaginative Play: This Bluey playhouse mega bundle home is for preschoolers! These Bluey family house sets support fine motor development, storytelling, and bonding to create open-ended roleplay adventures inspired by this Bluey play house
- Full Family Included: Recreate Bluey’s best moments in a Bluey doll house with all characters like Bluey, Bingo, Bandit, and Chilli; each figurine in this Bluey toy set has poseable arms & torso, bringing the Heeler family to life
- Removable Furniture Pieces: The Bluey doll house family includes 13+ accessories like beds, sofas, rugs, fridge, and more; kids can rearrange the toy house for toddlers 3-5 for creative roleplay as they explore Bluey’s everyday adventures
The later collaboration shows that Bunnings and BBC Studios worked together again, but it does not provide a financial measure of either campaign. The sources establish neither current stock of the promotional gnomes nor a future campaign timetable.
Quick Recap
Best Value
- Place the Heeler Family Car at their house, then press the chimney to roll down into town
- Take the side route or swing past the Terriers to travel down to the beach or Bluey's school
- Open the window, spin the flower and discover lots of show details that little fans will love
- Press Bluey or drive over four SmartPoint track locations to hear phrases, songs and sounds from the show
- Intended for ages 1.5+ years; requires 2 AAA batteries; batteries included for demo purposes only; new batteries recommended for regular use
Rank #4
- Massive Fold-Out Play Experience: The Bluey Cruise Ship opens up to 23.8" (60.7cm) wide for big adventures!
- 5 Interactive Zones: Kids will love exploring the 5 play areas including a water slide, rock wall, cabin, restaurant, pool and more!
- Action-Packed Extras: Includes a detachable speedboat and whirling parasail. Pull down on the rock-wall harness to spin the parasail around!
- Includes Exclusive Figures & Accessories: Exclusive Bluey and Bingo figures plus 15+ play pieces
- Fun Sticker Sheet: Comes with a fun sticker sheet so you can customize and decorate the ship!
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
