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Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Ferrari and Richard Mille announced a multi-year partnership in February 2021, making the watchmaker a Scuderia Ferrari Team Partner and Official Watch while extending the relationship across other Ferrari motorsport and esports programs. The public details show a broad partnership and a planned limited-edition watch range—but they do not establish that the deal has changed F1 sponsorship overall.
What Ferrari and Richard Mille announced
On 22 February 2021, Ferrari announced that Richard Mille would become a sponsor and licensee of the Prancing Horse, as well as Team Partner and Official Watch of Scuderia Ferrari Mission Winnow beginning with the next Formula 1 season. The agreement was described as multi-year; Ferrari did not disclose a fee or a contractual end date in the announcement. Ferrari’s announcement also said Richard Mille branding would appear on Ferrari single-seaters and drivers’ helmets.
The arrangement was not limited to F1 car branding. Ferrari included official timekeeping, sponsorship of Competizioni GT and Ferrari Challenge, a partnership with the Ferrari Driver Academy, and technical partnerships with Ferrari Esports Series and the FDA Esports Team.
How far the partnership extends beyond Formula 1
Richard Mille’s current Ferrari partner page presents the relationship as multi-year and lists Formula 1, WEC endurance racing, Competizioni GT, Ferrari Challenge, the Ferrari Driver Academy and esports. That is evidence of how the partnership is currently presented publicly, not proof of a particular renewal date or the remaining term of the contract.
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#1 Best Overall
- Ferrari Die-Cast Race Vehicle in 1/43 scale
- Authentic Race Car and Driver's Helmet Details
- Acrylic Box with Decorative Sleeve
- 2025 Season Car
The wider scope matters because a team partnership can involve more than visibility on race weekends. Ferrari’s annual report describes broader partnership marketing, including client hospitality at Formula 1 races and drivers’ participation in promotional and client activities. Those examples explain how F1 partnerships can extend into events and promotion, but Ferrari’s report does not attribute a specific activation or result to Richard Mille. Ferrari’s annual reports
What the watch collaboration adds
The product element was part of the original announcement: Ferrari said the companies’ research and design teams would work together on an exclusive range of limited-edition watches. Richard Mille’s current Ferrari page names the RM 43-01 and RM UP-01 Ferrari. The announcement and current listing establish a co-development and product connection; they do not, by themselves, disclose sales, production totals or the commercial value of the collection.
Rank #2
- Ferrari Die-Cast Race Vehicle in 1/43 scale
- Authentic Race Car and Driver's Helmet Details
- Acrylic Box with Decorative Sleeve
- 2025 Season Car
Does the deal show that F1 sponsorship is being shaken up?
The official material supports a specific conclusion: this is a cross-program Ferrari partnership that combines F1 team designation and branding with other racing, driver-development and esports activity, plus joint watch development. It does not establish that the agreement is unusually large, disruptive or influential compared with other F1 sponsorships. No fee, audience-reach figure, brand-lift result or quantified sponsorship effect is disclosed in the cited material.
Ferrari’s 2024 season results provide context for the team’s performance, not a measure of Richard Mille’s sponsorship impact. Ferrari reported 652 Constructors’ Championship points, five victories, 22 podiums and four pole positions for that season. The same report says partner-logo visibility and placement reflect each partner’s sponsorship level; it does not disclose Richard Mille’s level or the results of its package. Ferrari’s 2024 annual report
Quick Recap
Best Value
- Officially Licensed Replica – Authentic styling and branding from the original manufacturer
- Die-Cast Metal Construction – Durable metal body with detailed plastic components
- Highly Detailed Design – Realistic exterior styling and interior details
- Free-Rolling Wheels – Smooth movement for display or play
- Perfect for Collectors & Kids – Great gift for automotive fans
Rank #4
- FERRARI F1 TOY CAR – Boys and girls ages 10 and up and Ferrari fans can build, display and race the LEGO Speed Champions Ferrari SF-24 F1 Race Car and driver set
- 1 DRIVER MINIFIGURE – This vehicle set includes a driver minifigure wearing a special Ferrari outfit and a winged helmet for kids to place inside the cockpit and role-play thrilling race action
- AUTHENTIC DETAILS – F1 race car with design details from the real-life 2024 version, including a rear wing, a halo bar, sponsor stickers and wider rear tires imprinted with “Pirelli”
- F1 FUN FOR THE WHOLE FAMILY – Race for the checkered flag alongside the whole family with other building sets (sold separately) in the LEGO F1 range
- BUILD & DISPLAY – After kids have enjoyed playing out racing stories with the Ferrari F1 toy, they can display it on a shelf or bedside table
Rank #3
- F1 CAR MODEL KIT – Take pole position with this LEGO Technic Ferrari SF-24 F1 Car model kit for adults, which is packed with features to delight F1 racing fans
- REALISTIC F1 CAR MODEL – Recreate the excitement of the F1 season as you explore the car’s realistic functions, including suspension, steering and an adjustable spoiler
- DETAILED ENGINE AND GEARBOX – Remove the engine cover to explore the LEGO Technic car’s 2-speed gearbox and the V6 engine with its spinning MGU-H
- BUILD & DISPLAY – This 1:8 scale model of the Ferrari SF-24 F1 Car makes a great display piece for any room or office, celebrating your passion for F1
- GIFT FOR FORMULA 1 FANS – Gift idea for adult F1 fans who enjoy challenging projects, or a treat for yourself if you want to build your own F1 car
What remains undisclosed
- The financial value or fee for the partnership.
- The contract’s end date and any renewal terms.
- Quantified audience reach, brand lift or commercial outcomes attributable to Richard Mille.
- Comparative evidence showing that this agreement changes F1 sponsorship norms.
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