Reese’s Strawberry PB&J Cup is back as a limited-time 2026 flavor—not a brand-new product. Hershey describes it as a milk-chocolate cup filled with classic Reese’s peanut butter and strawberry-flavored filling. The company announced nationwide availability in three formats on April 7, 2026, but that announcement does not confirm current store stock or prices.
What is in the Reese’s PB&J Cup?
The cup combines milk chocolate, Reese’s peanut butter and a layer of strawberry-flavored filling, according to Hershey’s April 7, 2026 announcement. Hershey calls the filling strawberry-flavored; the announcement does not establish that it is strawberry jam. The name refers to the familiar peanut-butter-and-jelly pairing.
Is this a new flavor?
No. Hershey described Strawberry PB&J as a returning fan favorite and a limited-time offering. The 2026 announcement marks its return, rather than its first introduction. The company said the flavor was brought back in response to consumer interest, but did not publish survey results or sales figures quantifying that interest.
What sizes and formats were announced?
Hershey announced three formats for the limited-time release:
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- Standard Big Cups
- King Big Cups
- Snack Size bags
Hersheyland also lists a 1.4-ounce Strawberry PB&J Big Cup. The product page confirms the named product, but is not evidence that it is currently in stock at a particular retailer.
Where can you buy it, and what does it cost?
Hershey’s launch announcement said the cups would be available nationwide for a limited time and that retailers set prices. That is launch-time availability information, not a live inventory check: it does not establish how long the offer lasts or whether a specific store has the product now. Check local retailer listings or contact the store for current stock and pricing.
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Hershey’s official shop lists an 18-count Reese’s PB&J and Big Cup variety pack. It includes standard Big Cups and PB&J cups with strawberry- and grape-flavored fillings. The listing confirms the pack’s stated contents, but should not be treated as confirmation of current stock or a current price.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does the variety pack include grape as well as strawberry?
Yes. The official shop listing describes both strawberry- and grape-filled PB&J cups in the 18-count variety pack, alongside standard Big Cups. The individual Strawberry PB&J Big Cup listed by Hersheyland is the strawberry version; the two listings describe different products.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
