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Qualtrics Cut About 780 Jobs in 2023, Citing Complexity From Rapid Hiring

Qualtrics said in October 2023 it would eliminate approximately 780 roles, with several hundred more changing or moving locations over the following year.
From TheFinanceBase Team2 min to read
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Qualtrics announced on October 4, 2023, that it would eliminate approximately 780 roles. GeekWire reported that the cuts amounted to about 14% of the company’s 5,500 employees before the reductions. CEO Zig Serafin said rapid hiring had created complexity, while the company also pointed to organizational structures, work processes and decision-making practices that needed to change.

What Qualtrics announced in October 2023

The company said it would eliminate approximately 780 roles. It also said several hundred additional roles would change or move locations over the following year. The role count comes from Qualtrics’s October 4, 2023, announcement; the percentage and pre-cut headcount were reported by GeekWire, not stated in the company announcement.

Serafin described the restructuring as following a review of every company function. He said, “Rapid hiring was essential to enable our growth up to this point, but it also created complexity that does not support continued growth at our scale.”

Why the company said it was restructuring

Qualtrics said the company’s structures, processes and decision-making practices no longer fit its scale. Serafin said the changes were intended to help teams work together more effectively, bring innovations to market faster, and make doing business easier for customers and partners. Those were the company’s stated aims, not independently measured outcomes.

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Support Qualtrics announced for departing employees

For U.S. employees departing on the announcement date, Qualtrics said support would include at least 10 weeks of severance, with the amount depending on tenure and level. The company also listed health insurance, Q4 performance bonuses, cash-settled vesting, unpaid wellness and experience bonus amounts, and career services. Qualtrics said support for employees in other regions would align with local employment laws. These were the announced terms; they do not establish that every departing employee received identical support.

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How the 2023 cuts differ from later Qualtrics layoffs

The approximately 780-role reduction is the October 2023 event. GeekWire reported separate global cuts in August 2026 after Qualtrics acquired Press Ganey Forsta, without a company-disclosed total in the cited coverage. A September 2026 report identified 117 Seattle-linked jobs in a filing; that figure is a Seattle subset, not the total for either the 2023 reductions or the later global cuts.

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