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Pitzmann Watches: Does the South Korean Brand Still Offer Value?

Pitzmann’s Seoul roots and distinctive Korean-inspired design underpin its value proposition, but the 2023 prices are history: The First Pitzmann is discontinued and the Pitzmann II is listed from $1,499.
From TheFinanceBase Team3 min to read
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Pitzmann’s case for value rests on design and specifications, not a market-wide price comparison. In Fergus Nash’s July 3, 2023 Time+Tide feature, The First Pitzmann and Pitzmann II paired distinctive design with Swiss Sellita movements and substantial water resistance at the prices quoted then. Those prices are historical: Pitzmann now marks The First Pitzmann discontinued and lists the Pitzmann II from $1,499 on its official shop. [Time+Tide, July 3, 2023; Pitzmann shop, checked October 8, 2026]

What makes Pitzmann a South Korean watch brand?

Pitzmann says it was founded in Seoul in 2021. That establishes the brand’s South Korean base; it does not establish that every manufacturing or assembly step for its watches takes place in Korea. [Pitzmann About]

The two models in the 2023 feature express different design directions. The First Pitzmann is a vintage-inspired dress watch, while the Pitzmann II takes a sportier approach and draws on Korean architectural forms. Pitzmann’s product page specifically names traditional giwa roof tiles as an inspiration for the Pitzmann II case. [Pitzmann Pitzmann II product page]

How do The First Pitzmann and Pitzmann II compare?

Feature The First Pitzmann The Pitzmann II
Design Vintage-inspired styling, white enamel dial, italicized numerals, blued sword hands and small seconds. Sportier case inspired by Korean architectural curves and giwa roof tiles.
Case dimensions 39 mm diameter; 47 mm lug-to-lug; 11.6 mm thick. 40 mm diameter; 46 mm lug-to-lug; 10.8 mm thick.
Crystal and water resistance Sapphire crystal; 100 m water resistance. Sapphire crystal; 150 m water resistance.
Movement and stated power reserve Sellita SW261-1; 38 hours. Sellita SW300-1; 56 hours.
Dial options noted in the 2023 feature White enamel. Blue, green and grey.
Price reported July 3, 2023 US$945 on leather or US$970 on bracelet. US$1,099 on bracelet or US$1,202 with bracelet plus leather.
Official shop status and displayed price, checked October 8, 2026 Marked discontinued; current price not stated by the shop. Listed from $1,499; currency treatment, regional pricing and stock should be confirmed with the seller.

The specifications and 2023 prices in this comparison are those reported by Fergus Nash’s feature, not independent test results or current quotes. The 2026 status and displayed price reflect Pitzmann’s official shop at the date noted. [Time+Tide, July 3, 2023; Pitzmann shop, checked October 8, 2026]

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Which model suits which buyer?

The First Pitzmann: a dressier vintage look

The First Pitzmann’s enamel dial, small seconds and blued hands make it the more traditional choice. Its reported 39 mm diameter is slightly smaller than the Pitzmann II’s, but its 47 mm lug-to-lug span is one millimetre longer. Those measurements can help narrow a fit preference, but wrist shape and personal taste determine how a watch wears. The official shop marks this model discontinued, so the 2023 prices should not be treated as offers available now. [Pitzmann shop, checked October 8, 2026]

The Pitzmann II: sportier design and current listing

The Pitzmann II is the more practical fit for a buyer drawn to a sportier design, greater stated water resistance, and the case’s Korean architectural reference. The 2023 feature reports 150 m water resistance and a 56-hour power reserve; these are listed specifications, not results of independent testing. The official shop currently lists the model from $1,499, but buyers should check the exact configuration, currency, regional treatment, shipping and available stock before purchasing. [Pitzmann Pitzmann II product page; Pitzmann shop, checked October 8, 2026]

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Does Pitzmann still make a value case?

The 2023 feature’s value judgment was based on the combination of design and specifications at the prices it reported. Its original comparison cannot be carried forward unchanged: The First Pitzmann is discontinued, and the Pitzmann II’s current displayed starting price is higher than the article-era price. Whether the Pitzmann II represents value now depends on how much a buyer values its design, specifications and brand identity at the price and configuration actually offered.

Pitzmann’s range has also changed since the feature. The official shop lists the Pitzmann II and Pitzmann III from $1,499, Overture Date at $499, Overture non-date from $399, and Overture 2 non-date from $399; it also marks The First Pitzmann and one Pitzmann III listing discontinued. These are prices displayed by the brand on October 8, 2026, and buyers should verify the currency, regional treatment, configuration and stock on the relevant listing. [Pitzmann shop, checked October 8, 2026]

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Pitzmann describes Overture 2 as its “first release of 2026” and highlights a sector dial and push-button bracelet micro-adjustment. That is current catalogue context, not a review or direct comparison with the Pitzmann II. [Pitzmann Overture 2 product page]

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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