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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchBerlin-based Slay announced a $5 million financing round led by Accel to build social and creation features around Pengu, its virtual-pet app. The round was documented by its legal adviser on February 25, 2024; GamesBeat reported on it on June 20, 2024. The distinction matters: June 20 is the date of the media report, not evidence that the funding closed that day.
What is Pengu?
Pengu is a mobile virtual-pet app in which players raise a digital penguin, play mini-games and connect with friends or family. One social feature lets people co-parent a pet. Slay CEO Fabian Kamberi described a cooperative loop in which friends feed their Pengus and play a mini-game to earn coins and a shared-feeling reward. GamesBeat covered the app and the round in its June 20, 2024 report.
Who invested in Slay?
The $5 million round was led by Accel, according to both the company’s legal adviser, NEON’s February 25, 2024 deal announcement, and GamesBeat. Other named participants reported by GamesBeat were Laton VC; HYBE America CEO Scooter Braun; King co-founder Riccardo Zacconi; Popcore co-founder Johannes Heinze; Supercell co-founder and CEO Ilkka Paananen; and Tripledot co-founder and CEO Lior Shiff.
Accel partner Luca Bocchio said the investment would support Slay as it expanded its existing ecosystem and intellectual property. The reported investor list identifies participants; it does not establish individual investment amounts.
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- Made in China
- Easy to Use
- Manufactured by Didax, Inc
- Package Dimensions: 17.2" L x 1.5" W x 12.1" H
What did Slay plan to do with the $5 million?
Slay said it would use the financing to expand Pengu beyond a virtual-pet app into a social gaming and content-creation platform. Its plans included social features, customizable games and characters, possible AI features, and a developer platform for users and commercial studios to create content and worlds inside Pengu. These were stated ambitions, not confirmation that every feature had launched.
GamesBeat reported that Slay had already integrated several developer-created games and was in discussions with other studios. The funding thesis was to build on an existing app and its characters, not to create a separate hardware platform.
Rank #2
- FUN CBT GAME FOR EVERYONE: Great for family game night. Used by many teachers, school counselors, therapists, and small group settings.
- SELF ESTEEM BUILDER FOR KIDS, TEENS, AND ADULTS: Perfect for rapport-building and starting meaningful conversation that encourage players to reflect on their existing strengths and weaknesses.
- PROMOTES POSITIVITY: Thought provoking questions that reinforce a positive self image.
- ICE BREAKER + RELATIONSHIP BUILDER: Encourages players to get to know each other better, all while building confidence and focusing on the positive.
- JUMBO DOUBLE DECK (108 cards total) - You Know: For 2-6 players, ages 7+
How large was Slay in 2024?
GamesBeat reported the following figures from Slay in June 2024. They are company-attributed figures, not independently audited measurements or current performance data.
| Measure | Figure reported | Scope and qualification |
|---|---|---|
| Monthly active users | More than 2.5 million | Across Slay’s apps |
| Daily active users | 650,000 | Across Slay’s apps |
| Downloads | More than 10 million | Across Slay’s apps |
| Pengu daily active users | More than 500,000 | For Pengu specifically, as reported after its late-2023 launch |
| Pengu App Store ratings | Nearly 100,000 | Reported after the late-2023 launch; ratings are not the same as downloads or active users |
Kamberi also told GamesBeat that 2024 revenue to that point was 10 times 2023 revenue. That was his reported comparison, not an independently audited result; the report did not establish that the growth rate would continue.
Rank #3
- Interactive Therapy Game for Emotional Growth – Created for school counselors, therapists, teachers, and families, this game promotes emotional expression in children, teens, and adults. Used in group settings or at home, it encourages healthy conversations about emotions, fostering deeper understanding.
- Family Therapy Game that Promotes Open Conversations – Strengthen your relationship with your child or family members through engaging gameplay that invites discussions about anger, fear, sadness, and joy. Perfect for helping children express their emotions comfortably in a safe environment.
- 208 Thought-Provoking Questions on Emotions – With 208 carefully crafted questions, this game explores a range of emotions, offering a fun and educational experience. An essential tool for CBT therapy, emotional regulation, and developing social skills in children and teens.
- Build Self-Esteem and Social Skills – Ideal for both kids and adults, this game fosters meaningful conversations that help build self-esteem and develop key social skills. Great for use in therapy sessions, classrooms, and family game nights to enhance emotional awareness.
- Designed by USA-Based Experts in Emotional Health – Proudly developed by Therapy U, a company based in the USA, this game is trusted by professionals nationwide.
What happened to Slay after the round?
Slay later changed its name to Born. In September 2025, TechCrunch described Pengu as a freemium AI companion app with an optional Pengu Pass and reported that Born raised a $15 million Series A, bringing its stated total funding to $25 million. The company said it had more than 15 million users globally, but had not disclosed how many were paying customers. The user figure therefore should not be read as a subscriber count. See TechCrunch’s September 10, 2025 report; Accel’s recruiting page also describes the company as Born and says it had raised $25 million to date (Accel Jobs).
Quick Recap
Best Value
- Targets the development of essential social skills such as empathy, friendship, manners, and emotional understanding.
- Versatile gameplay options, including action games and sentence-building games, ensure a rich, engaging experience.
- Designed for children aged 5-8, aligning with educational standards for grades 1-2.
- The set includes 4 board games, 6 counters, a spinner, a die, and an answer sheet, providing all you need for endless fun and learning.
- Ideal for both classroom and family settings, offering a fun way to build interpersonal skills through play.
Rank #4
- COMPREHENSIVE SET FOR DEEP CONNECTIONS: A 3-in-1 family card game with 150 diverse question cards - conversation starter cards covering family life to personal challenges that build real trust.
- DESIGNED FOR EVERY GENERATION: Perfect for family game night, road trip games and holiday gatherings 🌉 - fun family games for kids and adults that bridge the gaps and create lasting memories.
- BOOST EMOTIONAL WELL-BEING: Used by therapists, school counselors and teachers 🍎 - a CBT-inspired counseling tool that supports social emotional learning, self-esteem and open communication.
- EFFORTLESSLY ENJOYABLE: Easy-to-follow instructions and engaging gameplay 😄 - this therapy game gets teens and adults talking and laughing in minutes, with zero complex rules or long setups.
- EXPLORE, SHARE, GROW: Three decks in one 🌱 - the casual Chill Deck, the relatable Chat Deck and the Challenge Deck with deep questions. Get to know each other, one card at a time, in any mood.
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