OfferUp announced on December 11, 2024, that it would cut 22% of its workforce. CEO Todd Dunlap told staff the company was responding to weaker revenue from some legacy businesses while trying to invest in growth and stay profitable. His memo outlined expansion into jobs, services, rentals, events, community features and local-business tools—but it also said goods and autos would remain central.
That expansion plan describes OfferUp’s stated direction in 2024, not its full strategy today. Later company communications emphasized simplifying the marketplace and improving local buying and selling.
What OfferUp announced in December 2024
GeekWire reported that OfferUp planned to reduce its headcount by 22%. The company did not disclose how many people that percentage represented. Dunlap said most affected employees’ last day would be December 11, with a small number staying temporarily to help with transitions.
According to the memo reproduced by GeekWire’s December 11, 2024 report, departing employees were to receive salary-equivalent severance through the end of February, COBRA coverage through February 2025, career-transition services and permission to keep their company laptops.
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Why did OfferUp cut 22% of its staff?
Dunlap attributed the cuts to a combination of revenue pressure and the need to focus investment. He said some older revenue lines had weakened, particularly those affected by programmatic advertising rates. At the same time, OfferUp wanted to spend on user growth and brand awareness without losing sight of profitability.
In the memo, Dunlap characterized 2023 as a year of revenue growth and first-year EBITDA profitability, then said OfferUp had slipped slightly back into the red in 2024. These are management’s descriptions in the staff memo, not independently verified financial results.
What did the CEO’s memo say about expansion?
Dunlap described a plan to broaden OfferUp from a consumer-to-consumer marketplace for local items into a wider mobile platform for classifieds and local connections. The categories he named were:
- Jobs
- Services
- Real estate rentals
- Local events
- Community
- OfferUp Business
The memo framed these as areas the company was exploring or building at the time; it does not establish that every category became a lasting or successful business. Dunlap also made clear that expansion was not meant to displace the existing marketplace: “To be clear, finding great deals on goods and autos in your local community will remain the core of OfferUp.”
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How OfferUp’s stated direction changed after 2024
Later communications shifted the emphasis from expanding the range of offerings toward simplifying the experience and strengthening local commerce.
October 2025: simplify and refocus
GeekWire reported another round of layoffs on October 15, 2025. The company did not disclose how many employees were affected. In the memo reported by GeekWire, Dunlap described plans to simplify offerings, deprecate shipping, modernize the app, increase marketing and consolidate local-business offerings.
January 2026: improve the core marketplace
In a January 3, 2026 letter, OfferUp said it had focused during 2025 on core local buying and selling while adding home services and community advice. The company described its 2026 goal as improving the buyer and seller experience. The letter also highlighted OfferUp Services, launched in 2025 for local service categories including home cleaning, lawn care, painting and moving. These statements represent OfferUp’s own account of its priorities, not independent measures of results.
Dunlap wrote in the letter: “Our 2026 goal is simple: build a product we’re proud of – a product our users and customers love.”
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How many people did OfferUp lay off?
The company disclosed the 22% reduction in 2024 but did not state the total number of employees affected. The October 2025 report also did not provide a count for that later round. The available reports and company letter do not establish OfferUp’s current headcount.
What the announcements do—and do not—show
Together, the announcements show a change in stated priorities: the 2024 memo paired a broader set of local categories with continued emphasis on goods and autos; the 2025 memo described a simpler, more local experience; and the January 2026 letter emphasized improving core buying and selling while supporting local businesses and services. They do not, on their own, establish how those plans performed or what OfferUp’s current financial position is.
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