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Nutella Peanut is a cocoa-and-peanut spread launched in the United States by Ferrero on April 15, 2026. Ferrero calls it Nutella’s first flavor innovation in more than 60 years. It is not peanut butter: the company describes it as its creamy cocoa-hazelnut spread blended with roasted peanuts.
What Nutella Peanut is—and what it isn’t
Ferrero describes Nutella Peanut as a creamy cocoa spread blended with roasted peanuts. Its U.S. FAQ answers “Is this product Nutella® and peanut butter?” with a no: it is one peanut-and-cocoa spread, not peanut butter and not a mixture of two separate products.
The “more than 60 years” description is Ferrero’s characterization of its product history, not a consumer survey or comparative taste finding. Ferrero executive Noah Szporn described the product as delivering “the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts.” Those taste and texture terms are the manufacturer’s, not independent tasting results.
Launch, availability and where to use it
Ferrero announced the U.S. launch on April 15, 2026, and says Nutella Peanut is available at major retailers nationwide. That statement does not confirm stock at a particular store or a current price; check local retailer listings or shelves for those details.
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- PEANUT COCOA DELIGHT: Enjoy a 13 oz jar of Nutella Peanut with Cocoa Spread, uniquely made with roasted peanuts and cocoa for chocolate-y taste; use Nutella Peanut spread for family size snacks
- FESTIVE & VERSATILE: A festive addition to holiday gift baskets, lunchboxes, snacks for school, or snacks for adults
- AFTERNOON SNACKING MADE EASY: Great as a sandwich spread for afternoon snacks; it is a perfect match for fruit or as a spread on bread
- SMOOTH & CREAMY: Discover the new Nutella Peanut with Cocoa, roasted peanut taste and creamy texture in a uniquely delicious spread for snack foods
- MADE FOR PEANUT LOVERS: Nutella Peanut spread combines roasted peanuts with cocoa, for a one-of-a-kind gourmet snacks taste experience to use as gifts for family members
Ferrero suggests using the spread in sandwiches, with dippable snacks, in recipes, or for an afternoon snack. These are suggested uses, not evidence about how consumers most commonly eat it. Ferrero also announced a New York City pop-up for May 16–17, 2026; those launch-event dates have passed.
Ingredients and nutrition: check the label for your market
Nutella’s Canadian product page lists sugar, peanuts, modified palm oil, peanut flour, cocoa, hazelnuts, soy and/or sunflower lecithin, salt, and vanillin. It declares peanuts, hazelnuts, and soy as allergens. Its nutrition panel gives the following figures for a 20 g serving:
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- The information below is per-pack only
- ENJOY THE MATCH WITH YOUR FERRERO FAVORITES: Kick off Match Day with Nutella, soccer party favors and sweet snacks crafted for sharing at every watch party
- PEANUT COCOA DELIGHT: Enjoy a 13 oz jar of Nutella Peanut with Cocoa Spread, uniquely made with roasted peanuts and cocoa for chocolate-y taste; use Nutella Peanut spread for family size snacks
- FESTIVE & VERSATILE: A festive addition to holiday gift baskets, lunchboxes, snacks for school, or snacks for adults
- AFTERNOON SNACKING MADE EASY: Great as a sandwich spread for afternoon snacks; it is a perfect match for fruit or as a spread on bread
| Measure | Canadian product page |
|---|---|
| Calories | 110 |
| Fat | 7 g |
| Carbohydrate | 9 g |
| Sugars | 8 g |
| Protein | 3 g |
The page does not state a publication year. These are Canadian label details, not a verified U.S. ingredient list or nutrition panel. For a U.S. purchase—or any other market—use the current package as the authority, since formulations and labeling can vary by country.
What Ferrero says about production and allergies
Nutella’s U.S. FAQ calls the product plant-based and says it is made in a different facility from existing Nutella products to avoid cross-contamination. It identifies the Franklin Park, Illinois, plant as the North American production site for product distributed from April 2026. Ferrero also says peanuts are sourced from the United States and peanut flour from South America.
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- CLASSIC SPREAD IN A JAR: Enjoy a 33.5 oz Nutella jar of hazelnut spread with cocoa, the original creamy bread spread loved worldwide
- HAZELNUT BLISS: Crafted with cocoa and roasted hazelnuts, this creamy Nutella spread delivers an irresistible flavor and smooth texture
- SPOONFULS OF SMOOTHNESS: Nutella brings rich, creamy joy to everyday snacks when spread on fruit, toast, or muffins for a smooth and satisfying treat
- WAKE UP TO NUTELLA: Great for pancakes, waffles, or toast, Nutella makes every sunrise sweeter. Start your day with a spoonful of happiness
- SPREAD THE LOVE THIS HOLIDAY: Wow your holiday recipes with Nutella hazelnut spread—the perfect breakfast spread for baking and dessert toppings
These are manufacturer statements, not a guarantee that the product is suitable for someone with a particular allergy. It contains peanuts and, according to the Canadian label, hazelnuts and soy; people managing food allergies should read the current package and consult the manufacturer’s guidance.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How it differs from classic Nutella or peanut butter
The clearest distinction is the product’s stated ingredients and positioning: Nutella Peanut combines cocoa-hazelnut spread with roasted peanuts, while peanut butter is a different product. Ferrero’s sources do not provide an independent side-by-side tasting, consumer preference study, or price comparison. They therefore do not establish that it tastes better than classic Nutella or peanut butter, or offer a verified price advantage.
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- ENJOY THE MATCH WITH YOUR FERRERO FAVORITES: Kick off Match Day with Mother’s, soccer party favors and sweet snacks crafted for sharing at every watch party
- CLASSIC SPREAD IN A JAR: Enjoy a 13 oz Nutella jar of hazelnut spread with cocoa, the original creamy bread spread loved worldwide
- HAZELNUT BLISS: Crafted with cocoa and roasted hazelnuts, this creamy Nutella spread delivers an irresistible flavor and smooth texture
- SPOONFULS OF SMOOTHNESS: Nutella brings rich, creamy joy to everyday snacks when spread on fruit, toast, or muffins for a smooth and satisfying treat
- WAKE UP TO NUTELLA: Great for pancakes, waffles, or toast, Nutella makes every sunrise sweeter. Start your day with a spoonful of happiness
To compare options for a purchase, check the ingredient and allergen labels for the exact market, compare serving-size nutrition, and review the price and package size at the retailer you plan to use. A nationwide availability statement is not a retailer-by-retailer stock check.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
