Nutella Peanut is a spread that pairs Nutella’s cocoa-and-hazelnut profile with roasted peanut flavor. Ferrero announced it on April 15, 2026, describing it as the brand’s first new flavor innovation in more than 60 years and saying it was available at major retailers nationwide in the United States. That is Ferrero’s stated launch coverage, not confirmation of current stock at a particular store.
What is Nutella Peanut?
Ferrero describes Nutella Peanut as a creamy, spreadable addition to the Nutella range, blending the familiar cocoa-and-hazelnut profile with roasted peanut flavor. The company says it is not peanut butter. Its suggested uses include sandwiches, dippable snacks and recipes; those are brand recommendations rather than independent taste-test findings. Ferrero’s April 15, 2026 launch announcement introduces the product, while the Nutella U.S. FAQ addresses product details.
How it differs from classic Nutella
| Product | Flavor description from Ferrero | Place in the range |
|---|---|---|
| Classic Nutella | Hazelnut spread with cocoa | Existing product; Ferrero says it is not being replaced. |
| Nutella Peanut | Nutella’s cocoa-and-hazelnut profile blended with roasted peanut flavor | New flavor addition, not peanut butter. |
Ferrero says the two products are made separately to prevent cross-contamination. The company’s FAQ says the Nutella Peanut product distributed in North America from April 2026 is made at its Franklin Park, Illinois plant, separately from existing Nutella products. It also says the peanuts are sourced from the United States and the peanut flour from South America. These are company-provided production and sourcing details, not an assessment of an individual consumer’s allergy risk.
When and where did it launch?
Ferrero dated its launch announcement April 15, 2026, and said Nutella Peanut was then available at major retailers nationwide in the United States. Its announcement does not establish whether a specific retailer has it in stock now; check the Nutella U.S. store locator and confirm availability with the retailer.
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- PEANUT COCOA DELIGHT: Enjoy a 13 oz jar of Nutella Peanut with Cocoa Spread, uniquely made with roasted peanuts and cocoa for chocolate-y taste; use Nutella Peanut spread for family size snacks
- FESTIVE & VERSATILE: A festive addition to holiday gift baskets, lunchboxes, snacks for school, or snacks for adults
- AFTERNOON SNACKING MADE EASY: Great as a sandwich spread for afternoon snacks; it is a perfect match for fruit or as a spread on bread
- SMOOTH & CREAMY: Discover the new Nutella Peanut with Cocoa, roasted peanut taste and creamy texture in a uniquely delicious spread for snack foods
- MADE FOR PEANUT LOVERS: Nutella Peanut spread combines roasted peanuts with cocoa, for a one-of-a-kind gourmet snacks taste experience to use as gifts for family members
The announcement also promoted a New York City pop-up at 372 Lafayette Street in NoHo for May 16–17, 2026. Those dates have passed, so the event is launch context rather than a current way to try the product.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why is Ferrero calling it the first new flavor in more than 60 years?
Ferrero says the first jar of Nutella was created in 1964, and describes Nutella Peanut as the brand’s first flavor innovation in more than 60 years. The company’s wording is a rounded interval; it does not specify an exact number of years since a previous flavor. See Ferrero’s U.S. Nutella brand-history page for the 1964 history.
Quick Recap
Rank #4
- ENJOY THE MATCH WITH YOUR FERRERO FAVORITES: Kick off Match Day with Mother’s, soccer party favors and sweet snacks crafted for sharing at every watch party
- CLASSIC SPREAD IN A JAR: Enjoy a 13 oz Nutella jar of hazelnut spread with cocoa, the original creamy bread spread loved worldwide
- HAZELNUT BLISS: Crafted with cocoa and roasted hazelnuts, this creamy Nutella spread delivers an irresistible flavor and smooth texture
- SPOONFULS OF SMOOTHNESS: Nutella brings rich, creamy joy to everyday snacks when spread on fruit, toast, or muffins for a smooth and satisfying treat
- WAKE UP TO NUTELLA: Great for pancakes, waffles, or toast, Nutella makes every sunrise sweeter. Start your day with a spoonful of happiness
Rank #3
- CLASSIC SPREAD IN A JAR: Enjoy a 33.5 oz Nutella jar of hazelnut spread with cocoa, the original creamy bread spread loved worldwide
- HAZELNUT BLISS: Crafted with cocoa and roasted hazelnuts, this creamy Nutella spread delivers an irresistible flavor and smooth texture
- SPOONFULS OF SMOOTHNESS: Nutella brings rich, creamy joy to everyday snacks when spread on fruit, toast, or muffins for a smooth and satisfying treat
- WAKE UP TO NUTELLA: Great for pancakes, waffles, or toast, Nutella makes every sunrise sweeter. Start your day with a spoonful of happiness
- SPREAD THE LOVE THIS HOLIDAY: Wow your holiday recipes with Nutella hazelnut spread—the perfect breakfast spread for baking and dessert toppings
Rank #2
- The information below is per-pack only
- ENJOY THE MATCH WITH YOUR FERRERO FAVORITES: Kick off Match Day with Nutella, soccer party favors and sweet snacks crafted for sharing at every watch party
- PEANUT COCOA DELIGHT: Enjoy a 13 oz jar of Nutella Peanut with Cocoa Spread, uniquely made with roasted peanuts and cocoa for chocolate-y taste; use Nutella Peanut spread for family size snacks
- FESTIVE & VERSATILE: A festive addition to holiday gift baskets, lunchboxes, snacks for school, or snacks for adults
- AFTERNOON SNACKING MADE EASY: Great as a sandwich spread for afternoon snacks; it is a perfect match for fruit or as a spread on bread
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
