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Nintendo Delayed U.S. Switch 2 Preorders in April 2025 as It Assessed Tariffs

Nintendo delayed planned U.S. Switch 2 preorders while assessing tariffs and market conditions, then opened retail preorders April 24, 2025. The June 5 launch remained on schedule.
From TheFinanceBase Team2 min to read
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Nintendo postponed the planned April 9, 2025 U.S. preorder start for the Switch 2 while it assessed the potential impact of tariffs and changing market conditions. The delay did not change the console’s planned June 5 launch: Nintendo set U.S. retail preorders for April 24, 2025, and the system launched on schedule.

What changed—and what did not

Nintendo had announced on April 2, 2025, that the Switch 2 would launch June 5. The company then pushed back the planned U.S. preorder opening of April 9. On April 18, it announced that U.S. retail preorders would begin April 24. Nintendo’s April 18 announcement apologized for the delay and said it hoped the new date would reduce customer uncertainty.

The preorder schedule changed; the launch date did not. The console launched June 5, 2025. The Associated Press reported that Nintendo said it sold more than 3.5 million systems in the first four days; that is Nintendo’s reported figure, not an independently described audit. The Associated Press reported the sales figure.

Why Nintendo postponed preorders

Nintendo said it needed time to assess “the potential impact of tariffs and evolving market conditions.” That is the company’s stated explanation. It does not establish that tariffs were the only factor behind the decision, or specify how much the April delay was attributable to tariffs rather than other market considerations.

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Later, in its May 2025 financial-results Q&A, Nintendo president Shuntaro Furukawa described the company’s general approach: “Our basic policy is that for any country or region, if tariffs are imposed, we recognize them as a part of the cost and incorporate them into the price.” Nintendo said its FY2026 forecast assumed U.S. tariff rates effective April 10 would continue through that fiscal year, except that packaged software was assumed exempt under an April 11 announcement. It factored a negative profit impact of several tens of billions of yen into that forecast. These later comments provide context for Nintendo’s tariff exposure, but are not a detailed retrospective account of the preorder pause. Nintendo’s Financial Results Briefing Q&A summary is an English translation of the Japanese original.

What the delay meant for U.S. prices

When Nintendo set the new preorder date on April 18, it kept the previously announced U.S. launch prices for the console and bundle. Those were manufacturer suggested retail prices announced for 2025, not current retailer quotes.

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U.S. option announced for the 2025 launch Announced MSRP What Nintendo said on April 18
Nintendo Switch 2 console $449.99 Price unchanged
Nintendo Switch 2 + Mario Kart World bundle $499.99 Price unchanged

Nintendo said accessory prices would be adjusted because of changes in market conditions and warned that prices of other Nintendo products could change in the future. Its April 18 notice does not give a detailed list of revised accessory prices. The announcement lists the preorder date and prices.

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The later price increase is a separate development

Nintendo’s May 2026 investor presentation set a U.S. Switch 2 MSRP increase from $449.99 to $499.99, effective September 1, 2026. Nintendo described the decision as a review of its business outlook in light of changing market conditions. It should not be presented as a consequence of the April 2025 preorder delay: the later announcement concerns a separate pricing decision made more than a year afterward.

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The same 2026 presentation included an approximately 100.0 billion yen forecast cost impact from higher component prices, particularly memory, together with tariff measures. That is a combined estimate, not a tariff-only figure. Nintendo’s 2026 investor presentation gives the later price and forecast context.

Quick Recap

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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