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NASCAR in Canada: What Bell Media’s Long-Term Rights Deal Includes

Bell Media’s expanded Canadian NASCAR coverage includes Cup, Xfinity and Truck programming, plus practice and qualifying. Here’s how its role differs from REV TV’s NASCAR Canada coverage.
From TheFinanceBase Team3 min to read
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Bell Media is the Canadian home for NASCAR Cup Series, Xfinity Series and Craftsman Truck Series programming under an expanded deal announced January 16, 2025. The coverage was announced for CTV, TSN, USA Network and TSN+, and includes races, practice and qualifying. The announcement also gives Bell additional rights to NASCAR Canada Series and ARCA Menards Series events, while REV TV has a separate exclusive English-language role for live and/or first-airing NASCAR Canada Series coverage.

What the Canadian deal includes

NASCAR and Bell Media described the January 16, 2025 arrangement as a long-term expansion of their Canadian partnership. Bell already carried Cup and Xfinity programming; the newly added national-series programming called out in the announcement is the Craftsman Truck Series. Coverage also includes practice and qualifying, not only races.

The named Bell Media services are CTV, TSN, USA Network and TSN+. The announcement does not map each series or session to a specific channel or service, so it does not establish that every event will be available on every listed platform.

Series or property What the announcement says Named outlet or role
NASCAR Cup Series Long-standing Bell coverage; races, practice and qualifying included in the announced programming CTV, TSN, USA Network and TSN+ are named overall; event-by-event allocation is not stated. Bell Media, Jan. 16, 2025
NASCAR Xfinity Series Long-standing Bell coverage; races, practice and qualifying included in the announced programming CTV, TSN, USA Network and TSN+ are named overall; event-by-event allocation is not stated. Bell Media, Jan. 16, 2025
NASCAR Craftsman Truck Series Added to Bell’s Canadian national-series coverage; races, practice and qualifying included in the announced programming CTV, TSN, USA Network and TSN+ are named overall; event-by-event allocation is not stated. Bell Media, Jan. 16, 2025
NASCAR Canada Series Bell secured additional rights to events; REV TV is the exclusive English-language home for live and/or first-airing coverage and will produce races, highlights and supplemental content Bell’s listed platforms for its rights; REV TV’s separate live and/or first-airing role. Precise event allocation is not stated. Bell Media, Jan. 16, 2025
ARCA Menards Series Bell secured additional rights to events CTV, TSN, USA Network and TSN+ are named overall; event-by-event allocation is not stated. Bell Media, Jan. 16, 2025

Where to watch NASCAR in Canada

For the national NASCAR series, check CTV, TSN, USA Network and TSN+ listings. Bell’s announcement identifies those services as platforms for NASCAR programming, but does not publish a complete race-by-race schedule or say which service will carry each practice, qualifying session or race. Consult current listings for a particular event rather than assuming one channel or subscription includes all sessions.

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TSN+ is one of the named digital services, but the announcement does not specify its subscription requirements, price, or precise event allocation. It therefore confirms that TSN+ is part of the announced distribution, not that a particular event is guaranteed to appear there.

REV TV’s role in NASCAR Canada

REV TV’s role is distinct from Bell’s broader NASCAR rights. The announcement calls it the exclusive English-language home for live and/or first-airing NASCAR Canada Series coverage. REV TV is also to produce the races, highlights and supplemental programming around the series. That wording does not make REV TV the exclusive broadcaster of all NASCAR series in Canada.

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What is not disclosed about the agreement

“Long-term” is the only description of the contract’s length in the January 2025 announcement. It gives neither an end date nor financial terms. It also provides no audience figures, subscription prices, or full event schedule, and it does not specify a platform for each race or session.

Bell Media’s status in 2026

In a February 13, 2026 announcement, NASCAR described Bell Media as its longest-tenured international media partner in Canada and said CTV would air the Daytona 500 live for the second consecutive year. This confirms Bell’s continued role and a CTV broadcast of that event; it is not a full 2026 schedule or a disclosure of the agreement’s term. NASCAR, Feb. 13, 2026

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Canadian rights are separate from NASCAR’s U.S. package

NASCAR’s separate U.S. media-rights announcement covers the 2025–2031 seasons and names FOX Sports, NBC Sports, Prime Video and TNT Sports. Its Prime Video description specifies coverage for Prime members in the United States. Those arrangements do not establish where a viewer in Canada can watch a race; for Canadian access, use the Bell Media and REV TV details above. NASCAR, Nov. 29, 2023

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