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Mikayla Nogueira’s beauty brand is called Point of View, or POV Beauty. It launched on March 26, 2025, as a makeup-prep line—not a conventional collection of color cosmetics. Its first five products were a priming milk, serum, moisturizer, tack primer and lip treatment.
What is Mikayla Nogueira’s makeup collection called?
Nogueira announced Point of View in a public post: “I am excited to announce my beauty brand, Point of View. Launch March 26th on povbeauty.com.” The post gave the date without a year in its displayed text; WWD’s contemporaneous March 11, 2025 coverage described the launch as taking place on March 26, 2025. WWD also reported that the brand was backed by Imaginary Ventures and planned a direct-to-consumer launch. Nogueira’s announcement and WWD’s launch report are the sources for those details.
What products did Point of View launch with?
WWD reported five launch products and described Point of View as a makeup-prep brand. The names and intended roles below reflect that launch coverage, not independent testing of product performance.
| Product | Reported role |
|---|---|
| Drench It | Hydrating priming milk |
| Drip It | Serum |
| Whip It | Moisturizer |
| Glaze It | Tack primer |
| Amp It | Lip treatment |
Is Point of View makeup or skincare?
The launch was positioned as preparation for makeup rather than a traditional color-cosmetics line. Most of the five reported products are skincare or primers; Amp It is a lip treatment. That means “makeup collection” is a broad way to describe it: the launch lineup was primarily designed around prep, not products such as foundation, blush or eyeshadow. Ingredient and technology descriptions in launch coverage should be understood as brand or reporting descriptions, not proof of clinical results.
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Where can you find Point of View products?
Sephora and TikTok Shop
Modern Retail reported on September 24, 2026, that a 12-piece POV Beauty holiday set launched at Sephora in September. The article gave the advertised price as $265 and the stated value as $327; those are the offer figures reported by the retailer, not an independent valuation. It also said the set’s product page directed shoppers to Sephora’s newly launched TikTok Shop, where Nogueira co-hosted the launch livestream. Availability, contents, price and destination can change, so check the retailer’s live listing before purchasing. Modern Retail’s report covers that dated retail context.
Point of View listings on TikTok Shop
A TikTok Shop page accessed October 8, 2026, listed Point of View products and bundles, including Dew It Light Bundle, Complete It, Glaze + Glow makeup and skincare gift set, Snatch It Eye Serum, Dew It Bundle, Sculpt It and Renew It Bundle. Marketplace listings are subject to change, so the page is not a definitive current catalog or price list. The TikTok Shop listing reflects the products shown at the time it was accessed.
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- Sephora Favorites Prep & Set 9-Piece Makeup Set
- What It Is: Lock in your makeup look with this must-have prep & set kit. Featuring two full sizes, five minis, and two deluxe essentials - this collection is packed with high-performance formulas that prime, perfect, and set your makeup for smooth, all-day wear.
- Includes: Benefit Primer (0.75 fl oz), First Aid Beauty Daily Treatment Pads (3.2 oz), Glow Recipe Highlighting Serum (0.5 fl oz), Isle of Paradise Liquid Bronzing Serum (Golden Hour, 0.27 fl oz), LYS Beauty Translucent Pressed Setting Powder (0.23 oz),
- Makeup by Mario Hydrating Setting Mist (1.7 fl oz), MERIT Lightweight Cream (0.5 fl oz), Summer Fridays Hydrating Mist (1 fl oz), and Tower28 Beauty Mineral SPF 30 (0.68 fl oz).
- Hydrate, Prime & Protect: This set delivers everything you need to prep, brighten, hydrate, and set your skin and makeup for a flawless, long-lasting finish—perfect for everyday use or gifting.
The cited coverage does not establish Amazon availability or confirm that any particular third-party seller is authorized. Check the seller, current stock, product contents and price on the retailer’s own listing before placing an order.
Quick Recap
Best Value
- A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration. Daily Cleanser, Holy Hydration. Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration. Face Cream and Eye Cream.
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- We're proud to support Get Blue, part of a global movement through Water.org - helping bring safe water and sanitation to families around the world. To support Get Blue, e.l.f. has made a direct donation to Water.org.
Rank #4
- PERFECT GIFT: This gift set is the ideal makeup gift for daughters, sisters, girlfriends, or anyone who loves high-quality beauty products and textures. This box contains a wide assortment of the best W7 products!
- DISCOVER: This amazing collection of makeup products with a value worth up to $50! The perfect introduction to the W7 range, great for makeup beginners, or makeup artists and geeks!
- CONTAINS: A mix of treats that have been chosen for an overall great value and price! You will discover products for the face, eyes and lips such as, Lip Liners, Eyeliners, Shadows, Highlighters, Blushers, Face Powders, Lipsticks, Glosses and Mascaras! We aim for the contents to suit a variety of skin tones and types.
- PROFESSIONAL QUALITY: W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics.
- W7 GIFTING: Your beauty bestie in a box! W7 gift sets are playful, stylish, and designed to surprise and delight every makeup and skincare lover, packed with cruelty free products!
Rank #3
- Medicube's best-selling collagen glow skincare essentials are formulated with triple collagen for plumping and glowing skin. Try our trial skincare routine featuring four different mini-sized products: Collagen Toner, Serum, Cream, and Night Wrapping Mask.
- Collagen Toner: Infuses skin with a triple collagen complex for deep hydration and enhanced elasticity.
- Collagen Serum: Features a blend of collagen, elastin, and hyaluronic acid for deep penetration and improved moisture and glow.
- Collagen Cream: Contains 11 patented ingredients to smooth fine lines, fill wrinkles, and tighten pores while improving skin elasticity.
- Collagen Wrapping Mask: Provides overnight elasticity care with a collagen wrapping film that locks in skin’s firmness and prevents elasticity loss.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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