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Meghan Markle’s As Ever Collection: What the $12, $15 and $28 Prices Buy

As Ever’s $12, $15 and $28 figures come from its April 2025 launch release. Here’s what those prices covered and how the assortment later changed.
From TheFinanceBase Team2 min to read
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The $12, $15 and $28 price points refer to three products in As Ever’s original April 2, 2025 launch collection: herbal teas, Flower Sprinkles and Wildflower Honey with Honeycomb. They are launch-release suggested retail prices—not a complete or current price list. The brand’s official storefront, checked October 5, 2026, shows a changed assortment, including Flower Sprinkles at $15 and several spreads at $12.

What As Ever’s $12, $15 and $28 launch prices covered

In its April 2, 2025 launch announcement, As Ever listed eight products. The prices below are the company’s suggested retail prices in that dated release; they do not establish current prices or stock.

Launch product Price in April 2, 2025 release
Herbal Lemon Ginger Tea $12
Herbal Peppermint Tea $12
Herbal Hibiscus Tea $12
Flower Sprinkles $15
Limited-Edition Wildflower Honey with Honeycomb $28
Raspberry Spread in keepsake packaging $14
Raspberry Spread without keepsake packaging $9; the release said this version would be available soon
Crepe Mix $14
Shortbread Cookie Mix with Flower Sprinkles included $14

As Ever’s launch announcement described the collection as developed with Netflix’s consumer-products division. It also said products would ship across all 50 U.S. states, with global expansion planned. Those are statements about the launch announcement, not confirmation of current partnership terms, shipping coverage or availability.

How the assortment and displayed prices have changed

The official storefront checked October 5, 2026 displayed Flower Sprinkles for $15, Orange Marmalade for $12, Raspberry Spread for $12, Strawberry Spread for $12 and a Signature Fruit Spread Gift Box for $42. It also displayed a 2026 holiday advent calendar for $148 and linked to categories including pantry items, honeys and spreads, candles, teas, wine and gifts. These are a dated homepage snapshot; prices and stock can change. Check the official As Ever storefront for the live listing before ordering.

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One example of why dates matter: ELLE Decor reported that orange marmalade was $9 on its own or $24 in keepsake packaging in August 2025. The later official homepage snapshot showed Orange Marmalade at $12. The figures describe different dates and listings, not a single fixed price.

What launch-day sell-out reports do—and do not—show

On April 2, 2025, The Independent reported that Flower Sprinkles, keepsake Raspberry Spread, Wildflower Honey with Honeycomb and the three herbal teas were no longer available when it checked. The outlet also quoted Meghan’s launch post describing limited quantities for seasonal drops. That is a report about launch-day availability; it does not establish current stock, how many units sold or sales revenue.

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ELLE Decor later reported restocks on June 20 and August 26, 2025, with the August release adding orange marmalade and bringing back selected teas, baking mixes and Flower Sprinkles. Restocks and drop details help explain why the lineup has shifted, but neither those reports nor the launch-day account should be read as a live inventory check.

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How to read As Ever’s availability claims

As Ever’s press kit describes the brand as a premium lifestyle brand by Meghan, Duchess of Sussex, and says it is available nationwide across all 50 states. The April 2025 launch release likewise announced U.S. shipping across all 50 states. These are brand statements tied to their respective materials; confirm the checkout page’s current shipping terms for your location. The press kit and release archive are available at the official As Ever press kit.

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The storefront frames the brand’s origin around fruit from Meghan’s garden and preserves made in her home kitchen. That is brand-provided background, not independent verification of sourcing for each product. The available sources also do not establish units sold, revenue, sell-through rates or a verified current Amazon listing for As Ever products.

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