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Kim Kardashian’s Reported $600,000 New Year’s Eve Deal: What the Fee Covered and What She Wore

Reports said Kim Kardashian’s $600,000 Tao deal covered a series of appearances beginning on New Year’s Eve 2011. Extra identified her outfit as a white Gucci dress, but not its model.
From TheFinanceBase Team2 min to read
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Kim Kardashian reportedly received $600,000 for a series of appearances at Tao in Las Vegas that began on New Year’s Eve 2011—not clearly for hosting one night alone. Extra reported that she wore a white Gucci dress, but did not identify its model.

What was the reported $600,000 deal?

On December 30, 2011, TheWrap reported that Tao, inside the Venetian in Las Vegas, was paying Kardashian $600,000 for a series of appearances beginning with its New Year’s Eve party. The story also noted that she filmed scenes for her E! reality show at the club. TheWrap’s contemporary report attributed the fee to multiple reports; it did not publish a contract or direct confirmation from Kardashian or Tao.

NPR, in a report republished by KERA News on December 29, described the arrangement as covering the New Year’s Eve party and additional special appearances at Tao during 2012. NPR/KERA’s account therefore supports the headline figure but not the idea that all $600,000 was payment for one night. The exact terms, payment structure and number of appearances are not established in the published accounts.

What did Kim Kardashian wear?

Extra’s January 1, 2012 recap said Kardashian rang in 2012 at Tao wearing a white Gucci dress and clip-on bangs. Extra’s recap did not identify the dress’s model, collection or price. There is not enough information to identify an exact garment or verify that it is currently available for sale.

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How did the fee compare with New Year’s Eve booking estimates?

TheWrap quoted Las Vegas nightlife expert Jack Colton, creator of JackColton.com, estimating an average New Year’s Eve fee of $100,000 for “relevant talent.” He said an A-list celebrity could reach $250,000 and a major booking could go as high as $1 million. These are one industry source’s attributed estimates from 2011, not audited market rates or a current pricing guide. Colton summed up the event economics this way: “Having a good time on New Year’s Eve doesn’t come cheap — for the bookers.”

TheWrap also quoted publicist Melissa Berger: “It’s a talent arms race, especially in bigger cities.” Those comments offer context for why venues might pay heavily for celebrity appearances; they do not verify the terms of Kardashian’s deal.

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What did Tao charge guests, and what does the ticket math show?

NPR/KERA reported an opening ticket price of $225 for the 2011 Tao party. The ticket reportedly included an open bar from 9 p.m. to 11 p.m., passed hors d’oeuvres, a midnight champagne toast and access to LAVO after midnight. NPR/KERA cited a reported venue capacity of nearly 1,400 and used an assumed 1,000 paying attendees to illustrate $225,000 in ticket sales. That was an example calculation—not confirmed attendance, actual gross revenue or profit. Ticket sales alone also do not establish how a venue paid for an appearance package.

NPR/KERA also recounted, citing the Las Vegas Sun, that Kardashian was reportedly paid $500,000 for the previous year’s New Year’s Eve appearance and additional appearances. That earlier figure was also reported rather than established by a contract.

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