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From engineering to marketing leadership
Roehm’s career began with an engineering education. Purdue’s Lyles School of Civil and Construction Engineering says she earned a BSCE in 1993. Its April 4, 2024 profile connects that technical background with her later work in marketing and transformation across several industries.
That shift is a useful lens on her career: her public profile is not limited to brand promotion. It also emphasizes organizational change, customer experience and the work of translating a company’s products and services into stories customers can understand. These are themes Roehm describes in her own writing, rather than independently measured evidence of business impact.
Automotive work at Ford and Chrysler
Roehm’s automotive career included Ford and Chrysler. In her first-person biography, she recounts leaving Ford for Chrysler during a difficult period for the company and describes work associated with the Dodge brand and the Hemi engine. Those details are her account of her experience; they should not be read as an independent assessment of the results or as proof that her work alone caused any business outcome.
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Her biography also conveys the approach she says she brings to challenging situations: “I may not always be right, but I am always pushing and never complacent and as a result, I move the ball forward.” The statement is a description of her own outlook, not an external evaluation.
At SAP, a focus on customer stories
Roehm later held the role of SVP Marketing, Customer Central at SAP. In a first-person essay, she says “Chief Storyteller” was an additional title and explains that the group aimed to humanize SAP by sharing customer stories: how the company’s technology helped businesses and, in turn, their customers.
That account illustrates how she describes marketing’s role: making a complex enterprise-software offering more relatable by showing its use through customers’ experiences. It documents her stated remit and philosophy, not a verified measure of the team’s commercial effect.
Roehm’s account of her SAP role
Party City and Convergint
Roehm’s site describes her as Party City’s Chief Marketing and Experience Officer in a post about customer experience and her career. That is a former role. A Purdue profile published in 2024 identifies her as Convergint’s CMO, and Convergint’s current executive leadership page lists her as Chief Marketing Officer.
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The progression extends her work from consumer retail into security, while keeping marketing and customer experience at the center of her public career profile.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How Roehm frames transformation and adversity
Across her first-person writing, Roehm returns to transformation, customer journeys and persistence through adversity. Her site says she is often asked how to succeed in the face of adversity, and one post uses the experience of 2020 as a prompt to reflect on career challenges. These sources show how she presents her approach; they do not establish a universal formula for success or independently validate every outcome associated with her roles.
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For readers assessing her career, the distinction between biography and evidence matters. Employer and university pages establish how those organizations describe her roles and background. Her own accounts add detail about what she says she did and how she thinks about the work. Neither type of source, on its own, verifies every claimed business result.
Quick Recap
Roehm’s post on career and adversity
What the record supports
- Education: Purdue identifies Roehm as a 1993 BSCE graduate.
- Industry range: Her documented career profile spans automotive, enterprise software, retail and security.
- Current role: Convergint lists her as Chief Marketing Officer.
- Career themes: Her own writing emphasizes customer storytelling, customer experience, transformation and persistence.
- Limits of the public record: The cited profiles do not provide a complete dated employment chronology or independently verify every business outcome. The precise “over 30 years” duration is not established by these sources.
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