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Joylux Raised $4.5 Million in 2024 to Expand Its Halle Berry Partnership

Joylux’s 2024 $4.5 million raise was intended to support its partnership with Halle Berry’s Respin, including LET’S SPIN gel and a special-edition vFit Plus device.
From TheFinanceBase Team3 min to read
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Joylux raised $4.5 million in a round reported on December 16, 2024, bringing its reported total funding to $22 million. CEO Colette Courtion confirmed the raise to GeekWire. The company said the money would support the launch and growth of its partnership with Halle Berry, an investor in Joylux and founder of the midlife wellness brand Respin.

What Joylux’s $4.5 million raise means

The funding is a historical company-financing announcement, not a report of a new 2026 raise. GeekWire reported the $4.5 million figure and $22 million in total funding on December 16, 2024, attributing confirmation to Joylux CEO Colette Courtion. The article described the capital as intended to help launch the Berry partnership. GeekWire’s 2024 report does not establish Joylux’s present financial condition or subsequent funding.

GeekWire also reported that Joylux’s direct-to-consumer business had grown 162% year over year and that the company employed 15 people. Those are figures reported in 2024, with no measurement period or underlying financial data specified for the growth rate; they should not be read as current operating metrics.

How Halle Berry and Respin fit in

The partnership was announced on September 24, 2024. Joylux described Berry as both an investor and Respin’s founder, making the relationship more than a celebrity endorsement. The collaboration began with two products: LET’S SPIN intimacy gel and a Respin-branded special-edition vFit Plus device. In Joylux’s announcement, Berry said, “When I realized that the product I needed wasn’t on the market, I decided to make it myself.” Joylux attributed the quote to Respin Founder Halle Berry.

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#1 Best Overall
Joylux vFit Red Light device, Photonic Gel & Wipes Set (3-Pack Set) - Feminine Health Red Light Device for Women, Promotes Natural Hydration, For At-Home Self-Care
  • DESIGNED FOR FEMININE WELLNESS: vFit by Joylux is a red light device created to support everyday feminine wellness and self-care. Designed for midlife women to use at home, it fits seamlessly into personal wellness routines focused on relaxation and confidence.
  • COMFORT-ENHANCING FORMULA: Includes Joylux Photonic Gel, a pH-balanced, gently formulated gel made with clean ingredients to enhance comfort during use and support a smooth, pleasant experience.
  • RED LIGHT WELLNESS TECHNOLOGY: Features LED light technology commonly used in beauty and wellness routines to support a warming, soothing experience and promote a feeling of relaxation.
  • MULTI-SENSORY SELF-CARE EXPERIENCE: Combines gentle warmth and sonic pulsation to create an at-home, spa-like wellness experience designed to support intimate self-care routines.
  • EASY CARE & MAINTENANCE: Photonic Wipes are included for cleaning the vFit device between uses. Wipes are intended for device cleaning only and should not be used on the body.

The two launch products

Product Category and description Price at launch
LET’S SPIN Intimacy gel. Joylux described it as containing hyaluronic acid and aloe, being pH-balanced, and formulated without parabens, PEGs, and glycerin. $45 MSRP in the September 2024 launch announcement; not confirmation of today’s price.
Respin × Joylux vFit Plus Reusable, app-connected device that Joylux described as using its red-light technology. $495 MSRP in the September 2024 launch announcement; not confirmation of today’s price.

These descriptions and prices come from the companies’ launch materials, not an independent product evaluation. Joylux’s current catalog lists vFit and Respin × Joylux devices, gels, hydration products, intimate-care items, and accessories. It showed LET’S SPIN at $45 and JUICY LIKE A PEACH vaginal hydration treatment at $59 when accessed October 8, 2026; catalog prices and stock can change. See Joylux’s current catalog.

What is known about the reported gel study

Joylux’s September 2024 announcement reported pre-launch consumer-study findings for LET’S SPIN: 97% of women felt it enhanced comfort, 94% found it soothing and enjoyable to use, and 93% experienced more pleasure. The announcement passage does not state the sample size or methodology. These are company-reported findings, not independently established results or a guarantee of an individual user’s experience.

Rank #2
Joylux vFit Red LED Light Device for Women Intimate Wellness System
  • FOR IMPROVED FEMININE WELLNESS: The vFit device, utilizes our most advanced red-light technology for supporting pelvic floor health and wellness. Experience noticeable improvements within just a few weeks with this smart, clinically validated, hormone-free wellness device. Individual results may vary.
  • PROMOTES MIDLIFE RELIEF: The vFit device uses red-light to improve feminine wellness by promoting improved hydration, sensation, tone, and a support a stronger pelvic floor—all from the privacy of your home at a fraction of the cost of in-office options.
  • FEATURES AND BENEFITS: - Ob-Gyn designed and back by Science. - Non-invasive, hormone-free with no down time. - Red-light technology stimulates the body to encourage improved feminine health and wellness. - Gentle heat is known to improve blood flow, aiding in natural lubrication. - Sonic pulsation aids in muscle stimulation to improve tone. - Made with body-safe, medical-grade silicone.
  • WELLNESS FROM MOTHERHOOD TO MIDLIFE: Joylux is dedicated to breaking the stigma around feminine wellness. Our products support women with confidence and care at every life stage—from postpartum recovery to midlife wellness.
  • MOTHERHOOD THROUGH MENOPAUSE: Together with Halle Berry and Respin, we are working to undo the stigma around women’s feminine wellness allowing women to embrace their bodies at every stage of womanhood. Our line of products helps women of all ages to have increased confidence and support.

What Joylux sells beyond the partnership

Joylux’s product range includes devices, intimacy gels, vaginal hydration products, intimate care, and accessories. Its Canadian vFit page describes the device as designed by an ob-gyn and using red light, gentle heat, and sonic vibration; the page recommends use approximately every other day and describes the material as body-safe medical-grade silicone. Those details and instructions are specific to the Canadian page and should not be assumed to apply to every product version or market. Read the Canadian vFit product information.

On that page, Joylux says vFit Plus has increased LED power, an additional 12-minute session time, and more vibration modes than the original vFit. This is the manufacturer’s comparison. Joylux’s homepage describes vFit as a low-risk general health and wellness product designated by the FDA; that wording is not evidence that the FDA approved or cleared it to treat a disease.

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Rank #3
Joylux X Respin vFit PLUS Red Light Therapy Device for Intimate Wellness
  • FOR ENHANCED WELLNESS: This special edition kit features vFit Plus, an app-connected device that utilizes advanced LED light technology, gentle warmth, and sonic features to complement your personal wellness routine—all in a premium, custom chrome finish.
  • SUPPORTIVE WELLNESS DESIGN: The vFit device uses light, gentle heat, and sonic features designed to offer a comfortable and personalized at-home wellness experience—all from the privacy of your home.
  • FEATURES AND BENEFITS: -Designed with input from women’s wellness professionals. -Non-invasive, hormone-free, and easy to incorporate into your self-care practice. - LED light technology works alongside gentle warmth and sonic vibration to support a comfortable wellness routine. -Gentle heat provides a soothing warming sensation. -Sonic features offer customizable settings for a personalized experience. -Made with body-safe, high-quality silicone.
  • LED LIGHT TECHNOLOGY: red light technology emits energy that interacts with the surface of the skin and tissues. It has been widely studied for general wellness applications related to overall self-care routines.
  • MOTHERHOOD THROUGH MENOPAUSE: Together with Halle Berry and Respin, we aim to normalize women’s conversations around wellness and self-care, encouraging women to feel confident and supported at every stage of life.
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Retail plans and what they do not prove

GeekWire reported in December 2024 that Joylux products were carried by Nordstrom, Bloomingdale’s, Goop, Neiman Marcus, Ulta, and other retail or health partners, and that the company planned to grow with international partner Essity. Joylux’s September 2024 partnership announcement named Joylux and planned online retailers including Respin, Nordstrom, Bloomingdale’s, Ulta, Neiman Marcus, Goop, and Amazon, as well as select physician offices. It also described planned availability in Canada and the United Kingdom through select partners.

Those reports describe distribution at the time or intended launch plans; they do not establish current stock or listings at any retailer. The announcement also does not establish an affiliate or referral program.

Best Value
Joylux vFit Red Light Device and Photonic Gel Set for Women (2-Pack Set)
  • PACK OF 2: The vFit Bundle with the Photonic Gel set is the ideal combination for the ultimate benefit. The gel helps hydrate the area tissue during your sessions with the vFit device. Simply apply Gel to the tip before use to enhance your vFit experience!
  • PERSONAL CARE MADE SIMPLE: The vFit device is designed for personal use as part of your self-care routine. Enjoy a private, convenient experience at-home with a design that fits seamlessly into your lifestyle.
  • CLEAN INGREDIENTS: Photonic Gel is formulated specifically to enhance your vFit performance, this ultra-concentrated, water-based gel is infused with effective, clean, light-reflecting ingredients.
  • THOUGHTFULLY DESIGNED FOR SIMPLE, COMFORTABLE USE: This non-invasive, hormone-free device is thoughtfully designed for ease and comfort, that provides soothing warmth, soft pulsation for relaxation, and a smooth, comfortable experience.
  • SUPPORTING WOMEN AT EVERY STAGE: We are committed to normalizing conversations around feminine self-care. Our products are designed to help women feel comfortable, confident, and supported through all stages of life.
Rank #4
Joylux Limited-Edition Rose Gold vFit Red LED Light Device for Women
  • FOR IMPROVED FEMININE WELLNESS: This special edition menopause device features vFit, utilizing our most advanced red-light technology for pelvic floor health and wellness. Experience noticeable improvements within just a few weeks with this smart, clinically validated, hormone-free wellness device. Individual results may vary.
  • PROMOTES MENOPAUSE RELIEF: The vFit device uses red-light to improve feminine wellness by promoting improved hydration, sensation, tone, and a stronger pelvic floor—all from the privacy of your home at a fraction of the cost of in-office options.
  • FEATURES AND BENEFITS: - Ob-Gyn designed and recommended by over 1,000 medical professionals. - Non-invasive, hormone-free with no down time. - Red-light technology stimulates the body to encourage improved feminine health and wellness. - Gentle heat is known to improve blood flow, aiding in natural lubrication. - Sonic pulsation aids in muscle stimulation to improve tone. - Made with body-safe, medical-grade silicone.
  • WELLNESS FROM MOTHERHOOD TO MIDLIFE: Joylux is dedicated to breaking the stigma around feminine wellness. Our products support women with confidence and care at every life stage—from postpartum recovery to midlife wellness.
  • MOTHERHOOD THROUGH MENOPAUSE: Together with Halle Berry and Respin, we are working to undo the stigma around women’s feminine wellness allowing women to embrace their bodies at every stage of womanhood. Our line of products helps women of all ages to have increased comfort, confidence and control.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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