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Port Vale said on 31 January 2024 that Robbie Williams had not made a bid to buy the club and that there had been no conversations about one. In June 2026, the club announced a two-season partnership naming him a Foundation ambassador and front-of-shirt partner. That partnership is not evidence that he owns the club.
Did Robbie Williams make a bid for Port Vale?
According to ITV News Central, Port Vale issued this statement on 31 January 2024: “Robbie Williams has not made a bid to purchase Port Vale Football Club and there have been no conversations regarding that happening.” The club also said the Shanahan family remained committed as owners. These were the club’s statements, as reproduced by ITV; no named speaker was identified. Read ITV News Central’s report.
The denial addressed the reports circulating at that time. The available sources do not establish whether anything changed after their publication.
What is Robbie Williams’s role at Port Vale?
On 12 June 2026, Port Vale announced a two-year partnership naming Williams a Port Vale Foundation ambassador and the club’s official front-of-shirt partner. His RW mark was set to appear on the home and away shirts in the 2026/27 and 2027/28 seasons. Williams said: “It feels pretty incredible, to be honest. Robbie Williams, on the front of a Port Vale shirt.” See Port Vale’s announcement.
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- Soft warm acrylic knit in classic Bradford City team colors of claret + amber | Substantial weight that drapes + holds its shape
- Bradford City team name + mock club crest jacquard knitted into both sides, so the scarf reads right whichever way it hangs
- This scarf measures over 5 feet long with soft fringes at either end | Wraps once around the neck with room to spare, or hang it on the wall as a classic Bantams collectible
- Hand wash is recommended and ready for cold weather | One size fits adult Men + Women, and it packs down small for the Stadium or a watch party
- Authentic fan scarf, as worn by Bantams supporters at Valley Parade and everywhere | A great gift idea for the Bradford City fan or the Bantams believer in your life!
Does the shirt partnership mean he owns the club?
No ownership change is established by the partnership announcement. A shirt partnership and ambassador appointment are public-facing and commercial roles; they are distinct from buying shares or acquiring a club. The 2024 report covered Port Vale’s denial of a bid at that time, while the 2026 announcement described the partnership—not a purchase or ownership stake.
Where can fans find the shirt?
Port Vale’s June 2026 announcement said the 2026/27 home shirt would be available from 13 June at 9am through the club store, in person and online. That is the availability information given in the announcement; check the store directly for current stock and price. The club announcement includes the store details.
Quick Recap
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