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Is Meghan Markle’s As Ever Raspberry Spread Worth the Price? An Honest Review

As Ever’s raspberry spread scored highest in one blind tasting, just ahead of Trader Joe’s. Reviewers liked its fresh, sweet-tart flavor, but historical per-ounce pricing raises a real value question.
From TheFinanceBase Team4 min to read
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As Ever’s raspberry spread earned the top score in one blind tasting, but it beat Trader Joe’s standard raspberry preserves by just 0.2 points while costing considerably more per ounce in the same 2025 comparison. Reviewers praised its fresh, sweet-tart raspberry flavor and easy-to-spread texture. That makes it a promising treat if taste is your priority; the evidence does not make it an obvious value buy. The price and stock figures below are historical, not current.

What is As Ever Raspberry Spread?

As Ever calls the product a raspberry “spread.” It is also commonly described as jam or preserves, though those terms can carry different meanings in food standards and composition; they are not automatically interchangeable in every technical or legal context.

The April 2025 launch announcement listed a keepsake-packaged version at a suggested retail price of $14 and said a non-keepsake jar would follow for $9. The Kitchn later reported the non-keepsake jar at $9 for 7.6 ounces in June 2025. Those are launch-era and review-era prices, not a verified current price. The available reporting does not establish the product’s current stock, shipping, formulation, or marketplace availability.

The Press Herald’s April 2025 account listed raspberries, organic cane sugar, organic lemon juice concentrate, and fruit pectin. Only the sugar and lemon juice concentrate are identified as organic in that declaration; the report specifically noted that the raspberries and pectin were not identified as organic.

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#1 Best Overall
Stonewall Kitchen Seedless Raspberry Jam, Raspberry Jelly, 12.5 Ounces
  • Use Stonewall Seedless Raspberry Preserves as a fruit spread for breakfast, spreading on toast or bread
  • Experience the sweetness of red, ripe raspberries in our seedless red raspberry jam
  • Spread that great taste of our jams, jellies & preserves from breakfast to dessert
  • Try mixing our raspberry jam seedless in dessert recipes or hot cereals
  • Stonewall Kitchen Family of Brands: Award winning gourmet food and gifts loved around the world, featuring Stonewall Kitchen Gifts and brands such as Michel Design Works, Montebello, Napa Valley Naturals, Vermont Coffee Company

How does it taste?

In The Washington Post’s 2025 blind tasting, three pastry professionals assessed eight raspberry spreads for color, texture, flavor, and overall appeal, scoring each from 1 to 10. As Ever received 27.7 out of 30. The panel liked its fragrant raspberry character and sweet-tart balance, and described a softer pink color and loose texture. The tasters did not consider that thinner texture a problem.

The Kitchn’s Ali Domrongchai separately tried the spread on toast, by itself, and in raspberry thumbprint cookies. She described a fresh-raspberry, sweet-tart taste and a thinner-than-typical jam texture that was easy to spread. These are the reviewers’ evaluations, not a guarantee that every buyer will prefer it.

Rank #2
Tiptree Sweet Tip Raspberry Preserve, 12 oz Jar (Pack of 1)
  • Easy to spread, enjoy this preserve on toast, biscuits, muffins, cheese, pastries or even as a cake filling. Pairs well with Parmigiano-Reggiano, Brie, or Cream Cheeses.
  • Ingredients: Sugar, Raspberries, Gelling Agent: Citrus Pectin; Acidity Regulator: Sodium Citrate. Gluten free, made in a nut free factory, suitable for vegetarians and vegans.
  • 12 ounce jar.
  • The Wilkin family has been farming in Tiptree, Essex, since 1757, and making quality preserves since 1885. Majority of the fruit used in Tiptree jars are grown on their own farm, ensuring fruit is hand picked with care at the most optimal time.

Pastry chef Rochelle Cooper offered a useful standard for judging a preserve: “A good fruit preserve has a depth of flavor that showcases that particular fruit,” she says. “The texture should be gelled enough to have some body, but not so far that you can cut it or it holds its shape.” The tasting panel’s favorable notes suggest As Ever landed on the looser, fruit-forward side of that balance.

How does it compare on price and score?

The close score gap matters: the panel’s result supports a favorable assessment of As Ever, but not a claim that it decisively outperformed a less expensive option. The Press Herald calculated As Ever’s 2025 price at $1.18 per ounce from the reported $9, 7.6-ounce jar, before shipping. Its account put Trader Joe’s at 26 cents per ounce at the time. These are historical figures, not current shelf prices.

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Rank #3
Polaner Verry Berry Fruit Spread, Raspberry, 15.25 Ounce
  • Flavor your kids will love
  • Sweetened only with fruit juice
  • Great on toast, pancakes, and scones
  • No high fructos corn syrup
Spread Washington Post tasting score (2025) Reported 2025 price context
As Ever Raspberry Spread 27.7/30 $1.18 per ounce, calculated by the Press Herald from a $9, 7.6-ounce jar, before shipping
Trader Joe’s Fresh Raspberry Preserves 27.5/30 26 cents per ounce, as reported by the Press Herald
Nature’s Promise Organic Red Raspberry Fruit Spread 23/30 Not stated in the cited tasting reports
Bonne Maman Raspberry Preserves 13/30 Not stated in the cited tasting reports

The tasting scores reflect one panel and setup, not a market-wide survey or universal ranking. The judges criticized Bonne Maman’s sweetness in this tasting; that finding should not be treated as a verdict on what all consumers will enjoy. The tested spreads broadly combined fruit, sweetener, an acid, and pectin. Lemon juice can add tartness, flavor, and fragrance, while acid also interacts with pectin.

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Is it worth buying for toast or baking?

For toast

If you want a raspberry spread with a fresh-fruit impression and a thinner, easy-to-spread consistency, the reviewers’ accounts point in As Ever’s favor. If your main goal is a familiar raspberry preserve at a lower cost, Trader Joe’s was nearly tied in the blind tasting and had a much lower reported 2025 price per ounce.

Rank #4
Tiptree Raspberry Seedless Preserve, 12 oz Jar (Pack of 1)
  • Easy to spread, enjoy this preserve on toast, biscuits, muffins, cheese, pastries or even as a cake filling. Pairs well with Parmigiano-Reggiano, Brie, or Cream Cheeses.
  • Ingredients: Sugar, Raspberries, Gelling Agent: Citrus Pectin; Acidity Regulator: Sodium Citrate. Gluten free, made in a nut free factory, suitable for vegetarians and vegans.
  • 12 ounce jar.
  • The Wilkin family has been farming in Tiptree, Essex, since 1757, and making quality preserves since 1885. Majority of the fruit used in Tiptree jars are grown on their own farm, ensuring fruit is hand picked with care at the most optimal time.

For baking

The Kitchn writer used it in thumbprint cookies, so there is a reported use beyond toast. Its looser texture may appeal where a spreadable filling is useful, but the cited coverage does not establish how it performs in every recipe or provide a side-by-side baking test against other brands.

Quick Recap

Bestseller No. 1
Stonewall Kitchen Seedless Raspberry Jam, Raspberry Jelly, 12.5 Ounces
Stonewall Kitchen Seedless Raspberry Jam, Raspberry Jelly, 12.5 Ounces
Experience the sweetness of red, ripe raspberries in our seedless red raspberry jam; Spread that great taste of our jams, jellies & preserves from breakfast to dessert
$6.97
Bestseller No. 3
Polaner Verry Berry Fruit Spread, Raspberry, 15.25 Ounce
Polaner Verry Berry Fruit Spread, Raspberry, 15.25 Ounce
Flavor your kids will love; Sweetened only with fruit juice; Great on toast, pancakes, and scones
$7.57
Bestseller No. 5
365 by Whole Foods Market, Organic Raspberry Fruit Spread, 17 Ounce
365 by Whole Foods Market, Organic Raspberry Fruit Spread, 17 Ounce
Made with organic raspberries and organic cane sugar; Natural fruit pectin creates perfect jam consistency
$4.99
Best Value
365 by Whole Foods Market, Organic Raspberry Fruit Spread, 17 Ounce
  • Made with organic raspberries and organic cane sugar
  • Natural fruit pectin creates perfect jam consistency
  • Spread on bagels, bread, biscuits, or any favorite baked goods
  • No artificial preservatives or flavors

What should you check before paying?

  • Current price and jar size: Compare the live price per ounce rather than relying on the 2025 figures; shipping can change the effective cost.
  • Current availability: The April 2025 launch release said the products shipped across the 50 U.S. states at launch and that global expansion was planned. That is not a current shipping guarantee.
  • Current ingredients: The ingredient declaration cited in 2025 may not confirm the formulation in a jar sold now; check the product label.
  • Who sells it: As Ever launched its collection in partnership with Netflix’s CPG division, but Elle reported in March 2026 that Netflix had stepped back and the brand would continue independently. Do not assume Netflix currently owns, sells, or manufactures the product.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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