Yes—Crumbl announced plans to expand into Australia on 7 October 2024. But that announcement did not name a first store, provide an opening date or confirm that Australians can currently order from a local bakery. The Sydney event that prompted renewed attention was a fan-run gathering, not an official Crumbl opening.
What Crumbl has confirmed about Australia
In an announcement dated 7 October 2024, Crumbl said it was accelerating plans to bring its “true Crumbl experience” to Australians and directed people to its official Australian account, @crumbl.au, for location and opening updates. The announcement confirmed the company’s intent to expand; it did not identify an Australian franchisee, store address or launch date. Crumbl’s announcement via ABN Newswire makes that distinction clear.
Co-founder Sawyer Hemsley also posted about an Australian debut and pointed followers to the same account, but his post did not supply an address or date either. Hemsley’s LinkedIn post is another announcement of plans, not evidence of an open bakery.
Was the Sydney Crumbl event official?
No. The Bondi event in September 2024 was organised by fans unaffiliated with Crumbl. ABC News reported that the cookies were bought at a Hawaii store and flown to Australia; the gathering was not an official store opening or Crumbl-run pop-up. ABC News’ account of the event distinguishes the fan effort from the company’s subsequent expansion announcement.
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The sequence matters: the fan event drew attention, then Crumbl separately announced plans to accelerate its Australian expansion. The announcement should not be read as proof that the earlier event was authorised or staged by the company. SmartCompany’s October 2024 coverage also reported on the company’s Australian plans.
When does Crumbl open in Australia, and where will the first store be?
No opening date or first-store location was provided in the cited announcement or founder post. Crumbl’s official store finder, checked on 8 October 2026, listed US locations and no Australian address. Store listings can change, so check the live finder and @crumbl.au for the latest status rather than relying on an old announcement.
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Crumbl’s franchising page accepts international inquiries, but a general inquiry channel does not establish that an Australian franchise has been awarded or that a location is opening.
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How to check for a real Australian opening
- Look for a location and opening details on Crumbl’s official Australian account, @crumbl.au.
- Check the official store finder for an Australian address and current store information.
- Before travelling or placing an order, confirm the location’s status and ordering options through those official channels; the 2024 announcement did not establish an Australian ordering service.
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