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Inside SKIMS: How Kim Kardashian’s Billion-Dollar Business Grew

Founded in 2019, SKIMS expanded from shapewear into a broader apparel business. A November 2025 financing valued the private company at $5 billion, while its sales forecast and expansion plans remain distinct from verified results.
From TheFinanceBase Team3 min to read
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SKIMS is a privately held apparel company founded by Kim Kardashian and Jens Grede in 2019. In November 2025, Goldman Sachs Alternatives announced a $225 million financing round that valued the company at $5 billion. The same announcement said SKIMS expected more than $1 billion in 2025 net sales—a company forecast, not a verified final result. Goldman Sachs Alternatives’ announcement is the latest dated valuation and sales information established here.

How much is SKIMS worth?

The November 2025 financing valued SKIMS at $5 billion. Goldman Sachs Alternatives said it raised $225 million in the round. Because SKIMS is private, that figure is the valuation implied by a financing transaction—not a public share price or a direct measure of what an individual could sell a stake for.

The announcement also said the company expected more than $1 billion in net sales for 2025, six years after its founding. That was a forecast made at the time of the financing; it does not establish SKIMS’ final 2025 sales or its financial performance in 2026.

Earlier figures are not a directly comparable audited series. In a 2023 TIME interview, CEO Jens Grede said the company had generated $500 million in revenue in the prior year and that sales were up 86% year over year in April. Those statements belong to that interview’s time context and should not be read as a current revenue report.

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What does SKIMS sell?

SKIMS began with a shapewear-centered proposition and built its business around underwear, loungewear and shapewear. Company materials also describe swimwear, pajamas and a broader apparel range. The expansion is visible in categories such as bras, tops, sweatpants and menswear, as reported by the Los Angeles Times.

The company presents fit and design as central to its products. Goldman Sachs’ financing announcement describes shapewear designed to enhance curves and underwear that stretches to twice its size. These are company descriptions, not independent product-performance findings.

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How did Kardashian and Grede build the business?

Kardashian co-founded SKIMS with entrepreneur Jens Grede in 2019. The company’s growth strategy has combined a distinct shapewear and intimates focus with a widening apparel assortment, high-profile collaborations and brand campaigns. The Los Angeles Times attributed part of its early momentum to Kardashian’s visibility, collaborations and curated marketing; those factors provide business context, not a quantified explanation for the company’s valuation.

In a TIME interview, Kardashian, SKIMS’ co-founder and chief creative officer, described her product involvement this way: “I know how I like things to feel.” That personal point of view sits alongside the company’s stated emphasis on product design and fit.

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By November 2025, SKIMS reported 18 company-owned stores in the United States and two franchise doors in Mexico. Those figures are a dated snapshot, not a current store count. The financing announcement said proceeds would support more physical retail and international expansion, as well as product innovation and growth in apparel and activewear.

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What is NikeSKIMS?

Nike and SKIMS announced NikeSKIMS in February 2025 as a line of women’s training apparel, footwear and accessories combining Nike’s sports-performance capabilities with SKIMS’ style and fit positioning. Nike’s announcement planned a U.S. debut in spring 2025 and global expansion in 2026. Those were announced schedules; the available information here does not establish the current assortment, availability or sales performance. Read Nike’s announcement.

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  • HIGH-WAISTED TUMMY CONTROL: These shapewear tummy control shorts deliver comfortable everyday shaping from the waist through the lower tummy, creating a smoother, sculpted silhouette without feeling overly restrictive.
  • SMOOTH UNDER DRESSES AND SKIRTS: The go-to layer under dresses, skirts, and fitted outfits. Mid-thigh coverage smooths the thighs and helps reduce friction between the legs, so you can move comfortably at weddings, work, and everyday wear.
  • SEAMLESS, NO VISIBLE LINES: Smooth, opaque, seamless construction helps reduce visible lines under clothing while providing dependable coverage — a reliable foundation layer for workwear, dresses, and special-occasion looks.
  • STAY-PUT SILICONE GRIP: An integrated anti-slip silicone grip keeps this tummy control shapewear securely in place. The stretchy, easy-on construction helps reduce rolling, bunching, and shifting throughout the day.
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What happened to SKKN by Kim?

In March 2025, Coty said SKIMS bought its 20% stake in SKKN by Kim, ending Coty’s partnership with the beauty brand. SKIMS said the transaction brought Kardashian’s beauty ventures under the SKIMS umbrella and that it intended to expand into beauty, skincare and fragrance, with launches planned from 2026. The planned launch timing does not confirm which products, if any, are currently available. Coty’s release covers the stake sale; SKIMS’ announcement describes its stated plans.

What the next growth phase depends on

SKIMS’ announced plans point to a business trying to grow beyond its original core without abandoning it. The company said it would invest in physical stores and international reach, continue product innovation, deepen intimates and shapewear, and scale apparel and activewear. NikeSKIMS and the planned beauty expansion extend that strategy through partnerships and adjacent categories.

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The financing valuation and sales forecast show investor confidence and management’s expectations at a particular date; they do not prove that every expansion will succeed. Whether the strategy translates into lasting growth depends on execution across new products, retail, international markets and categories while maintaining the brand’s fit-focused identity.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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