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You can change Meta’s ad-personalization settings in Settings → Accounts Center → Ad preferences. Review the Facebook and Instagram profiles connected there, then adjust the ad-experience and data-use choices your account displays. These controls affect how ads are personalized; they are not a universal switch to stop ads from appearing.
Where to find Facebook and Instagram ad preferences
- Open Facebook or Instagram and go to Settings.
- Select Accounts Center, then Ad preferences.
- Check the accounts and profiles listed before changing anything. Accounts in the same Accounts Center may share information across Meta services to personalize experiences, including ads. Meta describes Accounts Center as the place to manage ad preferences for connected accounts: About Accounts Center.
- Review the available ad-experience and data-use controls, and choose the less-personalized options that are actually shown for your account.
Labels and options can differ by country, account, device and app version. If you do not see the same path, search Settings for “Ad preferences” or “Accounts Center,” and follow the labels in your account. Meta’s help documentation does not establish one click-by-click path for every interface.
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Which setting changes ad personalization?
Activity from other businesses
Look for Activity from other businesses, or the corresponding label currently displayed in your account. Meta announced on June 9, 2026, that it was expanding this control, previously called “Activity information from ad partners,” and discontinuing “Your activity off Meta technologies” in rollout markets. The setting concerns whether Meta uses activity information that other businesses send it to personalize ads and other content. Meta said it was not collecting new data as part of this update: Meta’s announcement about activity from other businesses.
Meta says that if you decline this use, it will not use that information to show you more relevant ads or other content. That is a limit on one source of personalization, not a promise that you will stop seeing ads. The exact control and its availability depend on the account’s rollout.
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- A more natural connection. Smart Camera adjusts automatically so you can move freely and stay in frame, while Smart Sound ensures you can easily be heard.
- Call anyone, anywhere. Use apps like Messenger and WhatsApp to connect with friends and family—even if they don’t have a Meta Portal.
- Designed for the home. With a sleek picture frame design, quick setup and intuitive voice and touchscreen controls, Portal fits easily and seamlessly into your home.
- Privacy by design. Easily disable the camera and microphone, or block the lens with the camera cover.
Ad experience choices
Use the ad-experience choice presented in Ad preferences to adjust personalization where available. Some choices may address how relevant ads and content are, rather than turning advertising off altogether. Read the description shown beside the control before selecting it; the available wording and options are not identical for every user.
What these changes do—and do not do
- They can reduce personalization. Disabling a data-use option can prevent Meta from using that particular activity information to make ads or content more relevant.
- They do not necessarily remove ads. Personalization controls are not the same as an ad-free account. Meta’s June 2026 explanation describes reduced use of information for relevance, not the end of advertising.
- They apply to the profiles and controls shown. Check which accounts are connected in Accounts Center and review the settings displayed for them.
- They do not mean Meta stopped receiving the information described in the June 2026 update. Meta said the update changes how it uses information businesses already send; it said it was not collecting new data as part of that change.
Options for users in the European Union
Meta announced in November 2024 that people in the EU could choose free Facebook and Instagram with less personalized ads, alongside a paid subscription for use without ads. This is a regional choice, not a setting that should be expected in every country or on every account. The announcement does not establish that every EU user in 2026 sees the same wording or options, so rely on the choices currently presented in your account: Meta’s Europe announcement. Do not treat older subscription-price details in that announcement as current pricing.
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- Scale up your greatest conversations. Smart video calling on your TV brings your favorite people, larger-than-life, into your living room.
- Share the room. Perfect for group calls. Meta Portal TV captures your whole room so everyone is in view without jostling for position.
- Call anyone, anywhere. Use apps like Messenger and WhatsApp to connect with friends and family—even if they don’t have a Meta Portal.
- A more natural connection. Smart Camera adjusts automatically so you can move freely and stay in frame, while Smart Sound ensures you can be heard clearly.
- Privacy by design. Easily disable the camera and microphone, or block the lens with the camera cover.
If you cannot find the control
- Open Accounts Center from the Facebook or Instagram app you use and look under Ad preferences.
- Search Settings for the displayed name of the option; Meta has announced changes to the names and organization of activity controls.
- Check the connected profiles and account context. A control or regional ad-experience choice may not be available to every account.
- If an option is absent, do not assume another setting has the same effect. Meta’s published material does not enumerate every account’s exact controls or rollout status.
Does Meta use my microphone to personalize ads?
Changing ad preferences is separate from the question of whether Meta listens to conversations. Meta’s Privacy Center says it does not use a device microphone for ads unless the user has given permission and is actively using a feature that requires the microphone: Meta Privacy Center. Microphone permissions are managed through the device’s operating-system settings, not by the Accounts Center ad-personalization controls.
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- A more natural connection. Smart Camera adjusts automatically so you can move freely and stay in frame, while Smart Sound ensures you can easily be heard.
- Call anyone, anywhere. Use apps like Messenger and WhatsApp to connect with friends and family—even if they don’t have a Meta Portal.
- Designed for the home. With a sleek picture frame design, quick setup and intuitive voice and touchscreen controls, Meta Portal fits easily and seamlessly into your home.
- Privacy by design. Easily disable the camera and microphone, or block the lens with the camera cover.
Rank #4
- Move and talk freely with Smart Camera: With Smart Camera, you don’t have to worry about being out of frame. Whether you’re moving around the kitchen, prepping dinner or chasing the kids through the living room, Smart Camera adjusts to follow the action. And as more people enter a room, Smart Camera automatically widens to keep everyone in view, so you don’t miss a moment
- Private by design: Facebook doesn't listen to, view or keep the contents of your Portal video calls. Calls on Portal are encrypted, so conversations stay between you and those you're calling. You can also completely disable the camera and microphone with a single tap, or block the camera lens with the camera cover provided
- Connect with friends, even if they don't have Portal: Easily call friends and family on Messenger — calls can be made seamlessly to and from smartphones and tablets. And you can bring up to six other people into a group call
- Alexa built-in: Portal has Alexa built-in, so you can ask a question, set a timer, add items to your shopping list, control your smart home or more. Just ask
- Experience more together: With Portal, story time will never be the same. With music, animation and augmented reality effects, Portal lets you become some of your children’s favorite characters as you read along to well-loved stories. And if friends or family also have Portal, you can listen to your favorite music together as if you were in the same room, without delays or feedback
Rank #3
- Feel close, wherever you roam. With the best of Meta Portal smart video calling made portable, you can take the conversation anywhere in your home.
- Designed for calls on the go. A long-lasting battery and integrated handle make it easy to move from room to room.
- Call anyone, anywhere. Use apps like Messenger and WhatsApp to connect with friends and family—even if they don’t have a Meta Portal.
- A more natural connection. Smart Camera adjusts automatically so you can move freely and stay in frame, while Smart Sound ensures you can always be heard.
- Great sound anywhere. Listen to music with a speaker that can fill any room. Doubles as a portable Bluetooth speaker around the home.
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