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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Changelly and Tangem’s “Swap with Love” campaign shows how a Web3 partnership can turn a seasonal idea into a measurable funnel. The 21-day campaign, run in February 2024 around Valentine’s Day, paired Tangem’s self-custodial hardware wallet with Changelly’s crypto-swapping service. It sequenced education, community activity, cross-promotion, a wallet discount, a giveaway and a one-week zero-fee swap offer. Changelly reported 1.18 million in total reach, 6,590 swap transactions during the zero-fee week and banner-to-swap conversions twice those of previous campaigns. Those are vendor-reported results, not an independently audited proof of return on investment.
What makes a Web3 marketing campaign different?
Web3 marketing is not synonymous with tokens, NFTs, airdrops or DAOs. The more useful distinction is operational: users need education, trust signals and clear explanations of custody, fees and transaction risk before they take action.
- Community and trust: public discussions, moderators and partner reputations influence adoption.
- Education before conversion: users may need to understand wallets, networks, recovery materials and swaps first.
- Direct distribution: email, Telegram, X, owned websites and partner audiences can matter as much as paid media.
- Security responsibility: a self-custody campaign must explain that users, not a support team, control recovery credentials.
- Measurable utility: the incentive should lead to a real product action rather than attention alone.
The Changelly–Tangem example is therefore best understood as coordinated product education and distribution, not as evidence that Web3 campaigns automatically outperform conventional digital marketing.
The “Swap with Love” campaign at a glance
| Element | Case-study detail |
|---|---|
| Partners | Changelly, a crypto swap service, and Tangem, a self-custodial hardware-wallet manufacturer |
| Timing | February 2024, built around Valentine’s Day |
| Duration | 21 days |
| Theme | “Swap with Love” |
| Offers | Tangem discount with code SWAPWITHLOVE, three-wallet giveaway and a one-week zero-fee swap promotion |
| Primary actions | Learn about Tangem, purchase or use a wallet, complete a Changelly swap and join partner communities |
| Reported outcomes | 1.18 million reach, 6,590 swap transactions during the zero-fee week and banner-to-swap conversions double those of previous campaigns |
Changelly published the official case study on October 1, 2024: Changelly’s campaign case study. A TechBullion version appeared August 13, 2024, so the official Changelly publication date is the more reliable provenance.
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Why Changelly and Tangem were a logical partnership
Tangem addresses self-custody and wallet access; Changelly addresses swapping assets. Together they create a plausible journey:
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- Effortlessly build your crypto portfolio via the all in one Ledger Wallet app: buy, sell, send, receive, swap, stake and more across popular blockchains. 15,000+ coins & tokens in a single dashboard. Keep a close eye on the market. Compare service providers. Track performance. Get timely alerts. Build your portfolio with confidence.
- Effortlessly build your crypto portfolio via the all in one Ledger Wallet app: buy, sell, send, receive, swap, stake and more across popular blockchains. 15,000+ coins & tokens in a single dashboard. Keep a close eye on the market. Compare service providers. Track performance. Get timely alerts. Build your portfolio with confidence.
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- Learn why self-custody and wallet security matter.
- Obtain or use a Tangem wallet.
- Swap assets through an integrated service.
- Continue engaging with both brands.
That product adjacency is stronger than a generic logo exchange. Changelly describes a broader partner ecosystem, including wallet integrations, on its company page. The relationship supports strategic fit, but it does not by itself prove that the partnership caused every reported transaction or conversion.
The 21-day campaign timeline
Day 1: Warm up the community
Teaser posts, email newsletters and the SWAPWITHLOVE discount introduced the partnership and created anticipation. The largest incentive was not necessarily the first message; context came first.
Days 2–13: Educate and build awareness
- Changelly published a detailed Tangem wallet review or guide.
- Tangem explained the campaign roadmap and how users could swap crypto through Changelly.
- Both websites used banners and pop-ups.
- An X quiz offered three Tangem wallets as prizes.
- Influencers and ambassadors extended distribution and generated leads.
- The wallet discount remained available before the main swap promotion.
Changelly says its blog attracts more than 1.5 million monthly readers; that is a first-party audience claim, not audited traffic data.
Day 14: Launch the main incentive
Valentine’s Day was the peak. Changelly ran a one-week zero-fee swap promotion, supported by email, social posts, banner placements and tier-one media distribution. “Zero-fee” should not be read as “zero total cost”: network charges, spreads, liquidity effects, provider charges, asset restrictions and regional conditions can still apply.
Days 15–21: Retain attention
X Spaces AMA and Q&A sessions, plus giveaways and incentive-led activity on X and Telegram, kept communication going after the main promotional spike. The resulting funnel was tease → educate → activate → incentivize → retain.
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- Proven security at scale: Over 9 years and millions of cards issued with no known remote hacks, while military‑grade EAL6+ security keeps your private keys locked inside the chip. Your cryptocurrencies stay strongly protected from online attackers.
- Tap once to manage your entire crypto wallet across 90 blockchains - no USB cables or Bluetooth, no batteries, no setup. Access 14,100+ coins & tokens, DeFi, NFTs, and staking instantly from your phone
- Smart backup: Use your second Tangem Wallet as your Backup keys with end‑to‑end encryption; no more papers, pictures. If one card is lost, the remaining can still restore full access, with an optional seed phrase available for advanced users.
- Engineered to last up to 25 years: Waterproof (IP69K), shockproof and tested for extreme temperatures from −25°C to 50°C. A durable cold wallet with long‑term protection and independently audited security.
- Trusted by 6 million users worldwide (4.9 App Store, 4.8 Google Play) - buy, sell, swap, stake, and spend cryptocurrency directly. The secure offline storage wallet designed for how people actually use crypto wallets
Channel strategy
| Channel | Role |
|---|---|
| Changelly blog | Search-oriented product education and wallet explanation |
| Tangem content | Campaign roadmap and swapping education |
| Direct announcements, reminders and activation | |
| Website banners and pop-ups | Persistent, conversion-oriented visibility |
| X | Teasers, quiz, giveaway, amplification and Spaces |
| Telegram | Community activity and giveaways |
| Influencers and ambassadors | External reach, credibility and lead generation |
| Tier-one media | Broader awareness and legitimacy |
| Swap interface and wallet checkout | Conversion surfaces |
The important design choice was combination: owned, partner, influencer, earned-media and product channels worked together instead of treating social posts as the campaign.
What the campaign achieved—and what the numbers do not prove
| Metric | Changelly-reported result |
|---|---|
| Total reach | 1.18 million |
| Swap transactions during the zero-fee week | 6,590 |
| Influencer impressions | 350,000 |
| Official social-account impressions | 75,000 |
| Partner-placement impressions | 750,000 |
| Banner-to-swap conversion | Twice previous campaigns |
The three impression categories total 1.175 million, which rounds to 1.18 million. Directional arithmetic gives about 5.6 reported transactions per 1,000 reported reach, and 6,590 divided by 1.18 million is approximately 0.56%. Neither is a true conversion rate: the figures may use different users, attribution windows and counting methods. Partner placements represented roughly 64% of the stated impressions, influencers 30% and official social accounts 6%.
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The case study does not publish budget, cost per acquisition, revenue, profit, unique users, click-through rate, promo-code redemptions, attributable Tangem sales, swap volume, repeat-user rate, geography or the baseline methodology behind “doubled.” Treat the results as reported campaign outputs, not independently verified channel ROI.
How to reproduce the strategy
1. Choose a partner with real audience overlap
Score prospective partners on adjacent use cases, audience quality, distribution they can genuinely provide and support capacity. A wallet, swap provider, analytics company or community brand should solve a connected user problem, not merely share a logo.
Rank #3
- Proven security at scale: Over 9 years and millions of cards issued with no known remote hacks, while military‑grade EAL6+ security keeps your private keys locked inside the chip. Your cryptocurrencies stay strongly protected from online attackers.
- Tap once to manage your entire crypto wallet across 90 blockchains - no USB cables or Bluetooth, no batteries, no setup. Access 14,100+ coins & tokens, DeFi, NFTs, and staking instantly from your phone
- Smart backup: Use your second Tangem Wallet as your Backup keys with end‑to‑end encryption; no more papers, pictures. If one card is lost, the remaining can still restore full access, with an optional seed phrase available for advanced users.
- Engineered to last up to 25 years: Waterproof (IP69K), shockproof and tested for extreme temperatures from −25°C to 50°C. A durable cold wallet with long‑term protection and independently audited security.
- Trusted by 6 million users worldwide - buy, sell, swap, stake, and spend cryptocurrency directly. The secure offline storage wallet designed for how people actually use crypto wallets
2. Define one primary conversion
Choose a completed swap, funded wallet, hardware purchase, signup or qualified integration lead. Secondary actions can be tracked, but one primary action keeps creative and reporting coherent.
3. Build a useful offer
Use a discount, fee waiver, educational resource, access benefit or giveaway with explicit eligibility, limits, dates and geography. Avoid incentives that attract only one-time bargain hunters.
4. Select a relevant moment
A holiday, product launch, ecosystem event or community milestone can supply narrative energy. Keep the mechanics reusable even when the creative is seasonal.
5. Create the education phase
Publish explainers, wallet instructions, fee disclosures, supported-asset information and security guidance before asking users to transact.
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- EAL5+ CERTIFIED SECURE ELEMENT + FINGERPRINT PROTECTION — Your private keys stay encrypted offline on a certified EAL5+ chip, the same security tier used in EMV bank cards. Built by DCENT, securing crypto since 2018. Fingerprint authentication adds a second layer no PIN-only wallet can match.
- 10,000+ ASSETS NATIVE ON 100+ BLOCKCHAINS — Hold Bitcoin, Ethereum, XRP, Solana, Cardano, popular stablecoins (USDT, USDC), and NFTs in one wallet. No third-party apps, no fragmented setup — every supported asset works straight out of the box.
- TAP-TO-SIGN MOBILE EXPERIENCE — Pair your wallet with the DCENT mobile app over Bluetooth. Manage tokens, review transactions, and access in-app swap features directly from your phone — no cables, no desktop required.
- WEB3 & dAPP ACCESS VIA METAMASK — Connect to MetaMask and other browser extension wallets to manage NFTs, claim airdrops, and access dApps. A large screen and intuitive 4-button interface keep every transaction clearly visible before you sign.
- SEAMLESS FIRMWARE UPDATES & 30-DAY MONEY-BACK GUARANTEE — Apply security updates without resetting your wallet or migrating funds. Backed by Amazon's 30-day money-back guarantee — your purchase is risk-free.
6. Instrument tracking before launch
Give each partner, influencer, email, paid placement and owned surface a distinct URL or code. Record impressions, clicks, landing-page visits, signups, purchases, swap initiation, completed swaps and repeat actions.
7. Sequence distribution
Warm up with owned channels, expand through partners and creators, then concentrate the strongest incentive in a defined activation window.
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8. Plan retention
Schedule an AMA, educational follow-up, community event or product-use prompt after the offer ends. Measure whether users return rather than stopping at the peak-day total.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Measurement framework
| Stage | Useful measures |
|---|---|
| Awareness | Reach, impressions, video views and branded search |
| Engagement | Quiz participation, comments, community joins and AMA attendance |
| Acquisition | Clicks, signups, wallet sales and promo-code use |
| Activation | Completed swaps, first transaction and funded wallet |
| Retention | Repeat swaps, repeat visits and continuing community participation |
| Economics | Customer-acquisition cost, revenue, contribution margin, incentive cost and partner cost |
Use a consistent attribution window, separate assisted conversions from last-click conversions and compare results with a pre-campaign baseline. Where feasible, retain a non-promoted placement or control audience. A statement that conversions doubled is hard to interpret without the prior campaign’s traffic, creative, seasonality and measurement rules.
Best Value
- Dual-chip architecture for maximum protection: The next-gen, fully auditable TROPIC01 chip works alongside a certified EAL6+ Secure Element—completely NDA-free—to deliver radically transparent, industry-leading defense against physical attacks.
- Quantum-ready security: Get protection against future threats with the first-ever hardware wallet designed with quantum-ready architecture.
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- Wireless freedom with encrypted Bluetooth control: Manage, buy, swap and stake securely using Trezor Suite on desktop or mobile. Qi2-compatible wireless charging keeps your Trezor powered up. No cables required—security meets convenience.
- Works seamlessly with Android, iOS and desktop: Connect wirelessly or via USB-C to your phone or computer. Manage your crypto anywhere with our companion Trezor Suite app.
Risks, compliance and operational safeguards
- Fees: explain whether “zero fee” excludes network, spread, liquidity or provider charges.
- Promotion rules: check financial-promotion, giveaway, tax, influencer-disclosure and platform requirements in every target jurisdiction.
- Security: verify domains and social accounts; never request a seed phrase or private key; warn users against unverified giveaway links.
- Regional availability: product inventory, delivery, KYC, payment methods, supported assets and swap routes vary by country.
- Support ownership: document which company handles wallet defects, failed swaps, refunds, promo codes and delivery.
- Self-custody responsibility: lost recovery materials, phishing, incorrect addresses and unsupported networks may not be recoverable through support.
- Attribution integrity: do not present reach or impressions as unique users, customers or revenue.
- Operational readiness: check inventory, settlement, fraud review, moderation and support staffing before promotion.
Current product context for planners
Prices and terms change, so they should be checked at publication. Around August 18, 2026, Tangem’s official pages displayed wallet prices from $43.90 for the Classic wallet, $54.90 for a new card or two-card set, $69.90 for a three-card set, $139.80 for a Family Pack, $160 for a Ring with two cards and $180 for a Pro Kit. Taxes, duties, delivery and destination availability may differ. See Tangem pricing and the official store.
Tangem says sending assets incurs the applicable blockchain network fee without an additional Tangem sending commission; buying or on-ramping can involve provider fees and regional limits. Its public buying guide cites an indicative 0.5%–1% on-ramp fee. These current terms are not the historical Changelly zero-fee campaign terms: transaction-fee help and buying guide.
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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteTangem currently presents several swap providers, including Changelly, 1inch, LiFi, Jupiter, ChangeNOW, ChangeHero and SimpleSwap. Users should compare the displayed route, rate, fees, liquidity, KYC requirements and settlement time: Tangem provider information.
Commercial fit and alternatives
Tangem is a plausible fit for self-custody onboarding, gifting or hardware-wallet education, but less suitable for readers who only need a software wallet or who cannot manage recovery responsibilities. Changelly can fit swap, wallet-integration and API campaigns; it is less suitable when a user needs a traditional brokerage relationship, one guaranteed all-in price or support for every asset and region. Changelly describes its partner network and business products at changelly.com/about.
Alternatives depend on the job: software wallets reduce hardware cost but increase dependence on device security; other hardware wallets offer different backup and interface models; centralized exchanges may provide liquidity and familiar trading but involve exchange custody; decentralized aggregators provide route comparison while adding smart-contract, slippage and network risks. Agencies, influencer marketplaces and community platforms can accelerate execution, but require independent audience checks, disclosure controls, fraud screening and conversion tracking.
Bottom line
The durable lesson from “Swap with Love” is coordinated value creation: a relevant partner, education before action, a concrete incentive, cross-channel distribution and post-launch engagement. Reuse that operating model, not the assumption that a Valentine’s theme or a large reach figure guarantees success. Report impressions, attributable actions, economics and retention separately, and make fees, eligibility, security and support responsibilities explicit.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
