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The Money Desk · Blog
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How to Invest in AI Without Picking Individual Stocks

Mutual funds and ETFs can provide indirect exposure to AI-related companies. Compare their real holdings, concentration, costs and risks—not just the fund label.
From TheFinanceBase Team4 min to read
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You can get indirect exposure to companies involved in artificial intelligence by investing in a mutual fund or exchange-traded fund (ETF) that holds them. A broad-market fund may include AI-related companies among many others; a technology or AI-themed fund may concentrate more heavily on the theme. Neither a fund name nor its marketing tells you how much AI exposure it actually provides. Review its current objective, strategy, holdings, costs and risks before investing.

This is general educational information based on U.S. investor guidance, not personalized investment, tax or legal advice.

How pooled funds give you AI exposure

Mutual funds and ETFs pool investors’ money to buy portfolios of securities. When you buy fund shares, you own an interest in that portfolio rather than having to select each underlying company yourself. Your exposure depends on what the fund actually holds, not simply on its name or the fact that it mentions AI.

That can mean indirect exposure: a company in a broad fund may develop AI systems, use them in its business or provide related infrastructure, while the fund itself may not have an AI-specific objective. A targeted fund may focus on a narrower technology or AI theme, but that focus can also make its portfolio less diversified.

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Choose between broad exposure and a focused theme

Approach What it may offer What to examine
Broad-market mutual fund or ETF AI-related companies may be included alongside companies from many industries. The fund’s actual AI allocation is not established by a broad-market label. Top holdings, sector weights, breadth, overlap with funds you already own, and whether AI exposure is incidental.
AI- or technology-themed mutual fund or ETF A more concentrated exposure to a stated theme, depending on the fund’s objective and selection method. How the fund defines AI-related companies, its selection or index methodology, number and concentration of holdings, overlap, costs and risks. A narrow theme does not automatically provide diversification.

The SEC’s Investor.gov guidance cautions that “a mutual fund or ETF won’t necessarily provide diversification, especially if it is narrowly focused (such as on one industry sector).” Compare a fund’s holdings with one another and with the other investments you own; owning several funds does not by itself ensure that their portfolios differ.

How to assess a fund before investing

Use the fund’s current official documents, including its prospectus and shareholder report, rather than relying on a theme label, a summary page or recent performance. Investor.gov’s ETF guidance and mutual fund and ETF guidance describe information investors should review.

  1. Read the objective and strategy. Check what the fund says it seeks to do, how it selects securities and, if relevant, how its index is constructed.
  2. Inspect current holdings and concentration. Look at top positions, the number of holdings, sector exposure and overlap with your existing funds. Confirm the date of the holdings data.
  3. Understand the costs. Review the expense information and consider other transaction costs. For an ETF, include the trading price and bid-ask spread in your comparison; the stated expense figure is not the only possible cost.
  4. Read the principal risks and identify the adviser. Consider the risks described in the official documents and who manages the fund. A pooled fund can lose value, and diversification does not eliminate market risk.
  5. Consider the fund in your broader plan. Assess whether its concentration and risks fit your goals, time horizon and existing portfolio. Past performance is not a forecast of future results.

ETF and mutual fund transactions work differently

ETFs trade on an exchange during market hours, so you buy and sell at market prices. Those prices can be higher or lower than the net asset value (NAV), the per-share value of the fund’s underlying assets. Investor.gov notes that “the premiums and discounts for specific ETFs may vary over time.” Check available market-price, NAV, bid-ask spread and premium-or-discount information when considering an ETF transaction.

Mutual fund transactions generally take place at the next calculated NAV after an order is received, rather than at an exchange price that changes throughout the trading day. The transaction mechanics differ, but neither structure removes the risk that the fund’s holdings may fall in value.

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Risks that deserve extra attention

  • Concentration and overlap: A narrow theme can leave a fund exposed to a smaller set of companies or industry risks. Holdings may also overlap substantially with funds you already own.
  • Market and underlying-asset risk: Fund shares can lose value when their portfolio securities decline. A fund’s AI focus does not guarantee that its holdings will succeed or that the theme will perform well.
  • Costs and ETF pricing: Fees and expenses reduce returns, while an ETF’s trading price may differ from NAV. Bid-ask spreads and other transaction costs can also affect a purchase or sale.
  • Leveraged and inverse ETFs: These specialized products typically target a daily result. Over periods longer than a day, their performance can differ significantly from that daily target, so they are not a straightforward long-term substitute for ordinary AI-related fund exposure. See the SEC’s guidance on leveraged and inverse ETFs.
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Watch for AI investment fraud

The SEC, North American Securities Administrators Association (NASAA) and Financial Industry Regulatory Authority (FINRA) warn that bad actors may use the popularity and complexity of AI to attract investors. Their January 25, 2024 investor alert states: “Claims of high guaranteed investment returns with little or no risk are classic warning signs of fraud.”

Check the registration status of a platform or promoter, and do not make an impulsive investment decision based on a chatbot conversation or an AI-generated claim. The warning concerns fraudulent pitches; it does not mean every AI-related fund or every use of AI tools is fraudulent.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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