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How the Reedtz Brothers Built Their Football Analytics Business—and What’s Known About Their Net Worth

The Reedtz brothers’ Football Radar business and Notts County takeover are documented, but available sources do not verify a £10 million personal net-worth figure.
From TheFinanceBase Team2 min to read
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The Reedtz brothers’ documented business connection is Football Radar, a football-analysis company, and they completed their takeover of Notts County in July 2019. But the available records do not verify that the brothers—or either brother individually—have a net worth of £10 million. They establish company activity and club control, not personal wealth.

How did the Reedtz brothers make their money?

Christoffer and Alexander Damgaard Reedtz are associated with Football Radar, a company whose work centres on football analysis and prediction. Companies House records Football Radar Limited as incorporated on 28 January 2010 and as an active private limited company classified in software development. Those facts document the business; they do not disclose the brothers’ personal earnings or the company’s value.

Football Radar describes its services as including player ratings, predictions for matches and competitions, and advice for football clubs and betting-industry clients. It says its approach combines analysts’ subjective input with modelling. These are the company’s own descriptions of its work, not independently verified measures of revenue or profitability. Football Radar’s About Us page explains its stated business.

What was their role in Notts County?

The brothers completed the takeover of Notts County in July 2019. At the time, the club had recently been relegated from the English Football League and faced serious financial pressures, including overdue wages and a winding-up petition connected to an unpaid tax bill. The brothers told the BBC that paying players and staff was an immediate priority. BBC coverage reported that they paid two months of overdue wages after taking over.

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The takeover demonstrates the brothers’ involvement in owning the club; it does not by itself establish the source, scale or current value of their personal wealth.

What do public records say about ownership?

Companies House’s persons-with-significant-control register for Notts County Football Club Limited records Christoffer Reedtz in a band of more than 50% but less than 75% of shares and voting rights. Alexander Damgaard Reedtz is recorded in a band of more than 25% but not more than 50%. Their control notifications date to 26 July 2019.

These are shareholding and voting-right bands, not a valuation of Notts County or a statement of either brother’s net worth. The Companies House control register identifies the recorded bands.

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Is the £10 million net-worth figure verified?

No. The available evidence does not identify who estimated £10 million, when the estimate was made, whether it applies to one brother or both, or how it was calculated. It therefore cannot be treated as a verified personal-net-worth figure.

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A company’s incorporation, stated business, ownership records and directors do not reveal an individual’s net worth. A defensible estimate would need a date and a method accounting for relevant ownership interests, company valuations, personal assets and liabilities. No such method for the £10 million claim is established by the sources cited here. Companies House provides company records, not personal balance sheets; Football Radar’s public description explains its services, not the owners’ finances.

Accordingly, the supported account is narrower: the brothers are associated with a football analytics business and became Notts County’s owners in 2019. The specific £10 million figure remains an unverified claim unless a named source and a transparent valuation basis can be produced.

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