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Seven brands used familiar Navratri imagery—from garba and dandiya to colour, light and religious symbolism—to connect the festival with their products in campaigns reported by ETBrandEquity on October 12, 2026. The roundup describes creative concepts and copy; it does not report campaign results.
How the campaigns connected Navratri to products
The examples use recognisable festival cues, then link them to each brand’s category. The connections are creative choices, not evidence of audience response or commercial impact.
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| Brand | Navratri motif | Product connection and reported campaign line |
|---|---|---|
| Baskin Robbins India | An overhead composition shapes swirling dancers’ lehengas from ice cream scoops, with dandiya sticks. | Pairs dancing with a scoop: “Dance till you drop. Scoop when you stop!” |
| Polycab India Limited | A shadow of Maa Durga holding a trishul. | Connects the festival theme of protection to electrical safety: “Strength Lies in Safe Connections.” |
| Dulux India | A dancer holding dandiya sticks wears a ghagra partly rendered as paint swatch cards. | Links festive clothing and colour to paint: “Clocking 9 nights in full colour.” |
| Philips Lighting India | Warm light strips take the place of traditional dandiya sticks in an illuminated festive mandala. | Connects illumination with the celebration: “Let every night of Navratri glow a little brighter.” |
| Happydent India | The glowing hem of a twirling skirt forms a smile curve. | Links a smile to the festival in the reported line: “Navratri ke 9 din, smile hogi chamking.” |
| Havmor Ice Creams | Garba rounds are paired with ice cream scoops. | Turns the idea of another dance round into a product-linked slogan: “Garba ho ya Havmor, ek aur round toh banta hai!” |
| Asian Paints | Garba dancers appear across an aerial, illuminated shade-card motif. | Uses a palette as the visual bridge between colour and dancing: “When the whole colour palette hits the floor,” |
Three creative approaches stand out
Dance as the central visual
Garba and dandiya provide movement across several executions. Baskin Robbins India and Havmor Ice Creams connect rounds of dancing to ice cream, while Dulux India uses a dancer’s clothing to bring paint swatches into the scene. Asian Paints makes the palette itself part of an aerial dance image.
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Festival symbols tied to a product benefit
Polycab India Limited uses Maa Durga’s protective symbolism to frame electrical safety. That is a distinct approach from the food and colour examples: the religious image supplies meaning for a product-related message rather than simply setting a festive mood.
#1 Best Overall
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Indian Themed Hanging Swirls Diwali Decorations for Home Indian Decor Happy Diwali Decor Navratri Decoration
- 【Authentic Indian Design Elements】Each of the 20 swirls features intricate patterns and motifs inspired by traditional art, making them a standout piece of authentic Indian decor. They effortlessly bring a touch of cultural elegance and vibrant color to any room, porch, or party space.
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Light and colour as atmosphere
Philips Lighting India puts lighting into the dandiya motif, while Asian Paints and Dulux India turn colour into the main visual link. Happydent India uses a glowing skirt hem to suggest a smile. These are visual associations, not claims that the depicted effect was tested or produced a measurable result.
What the roundup does—and does not—show
ETBrandEquity’s October 12, 2026 article presents examples of brands using Navratri traditions, colour, clothing, dance and symbolism to make their categories feel relevant to the occasion. It does not provide sales, reach, engagement, brand-preference or audience-response figures, nor does it establish that these executions represent Indian advertising as a whole. The reported slogans are campaign copy, not attributed remarks by named spokespeople.
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Bestseller No. 3
Best Value
21 Pcs Indian Marigold Garland Decor, Diwali Wedding Backdrop, Multicolor
- Package Include: this all in one Indian decoration kit includes 5 colorful 30 cm round paper lanterns, 10 artificial marigold garlands (5 orange red, 5 yellow, each 1.5 meters with 30 flowers), 5 clear adhesive hooks, and 1 roll of 100 meter crystal fishing line; Perfect for Diwali, Navratri, Ganesh Chaturthi, wedding haldi and mehndi ceremonies, pooja backdrops, and Holi celebrations
- Quality Artificial Marigold Garlands: each artificial marigold garland is crafted from quality fabric with 30 vivid, fade resistant flowers measuring 62 mm in diameter, strung along a 1.5 meter length; The orange red and yellow marigold garlands authentically replicate fresh genda phool without wilting or shedding; Lightweight and easy to hang, these reusable garlands add a warm, festive glow to any space and can be enjoyed for multiple events
- Collapsible Paper Lanterns for Easy Storage: the haldi ceremony decoration set includes 5 multi colored 30 cm round paper lanterns in red, rose red, orange red, deep yellow, and green; These hanging paper lanterns are foldable for compact storage and easy transport; Made of durable paper, they can be paired with fairy lights (not included) to create a soft, ambient glow for indoor or outdoor celebrations; The vibrant hues add a traditional touch to your decor
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- Wide Application: this 21 piece combo pack includes everything needed to create a stunning, cohesive Indian decor setup; Whether hosting a traditional Indian wedding ceremony, a Diwali party, a themed birthday, or a Mexican fiesta, this set offers excellent value for money; It also makes a thoughtful gift for anyone who loves celebrating festivals and creating beautiful, festive spaces at home
Rank #4
TIED RIBBONS Artificial Mogra Jasmine Garland Toran Set of 5, 14 Inch | Lotus Buds Door Hanging for Ganesh Chaturthi Decoration, Diwali Decorations, Pooja, Mandir, Navratri Décor
- PACKAGE CONTAINS: You will receive a set of 5 artificial mogra jasmine garland strings with lotus buds. These jasmine garland torans are ideal for Ganesh Chaturthi decoration, Diwali decorations. Decorate your home beautifully with festive diwali wall hangings, colorful diwali garlands, traditional diwali door hangings, elegant diwali door decorations, stylish diwali hanging decorations, charming diwali wall decorations, and a graceful diwali toran for a warm and welcoming celebration.
- MATERIAL & DESIGN: Made from durable plastic with soft white jasmine/mogra style flowers and lotus bud detailing, these artificial flower garlands give a traditional festive look. The lightweight 14 inch strings are easy to hang on doors, walls, pooja room, mandir, backdrop, window or entrance for Diwali decor and Ganesh Chaturthi setup.
- POOJA & FESTIVE USE: Use these artificial mogra garlands for Ganesh Chaturthi pooja decoration, Diwali pooja decoration, daily pooja, Pongal decorations, Navratri, Gudi Padwa, Ugadi, housewarming, wedding decor and temple decoration. Perfect for pooja decoration items, puja room decor, temple decoration, hindu puja items, hindu decorations, and indian pooja items, adding a traditional and elegant touch to your festive and spiritual home setup.
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Rank #3
Happy Navratri Banner - NO DIY Navratri Party Decorations For Indian Festival Party Décor Glitter
- 【PACKAGE INCLUDES】: Our party decorations include 1 piece of “NAVRATRI” banner specifically designed for party. Create a vibrant and festive atmosphere with this visually appealing decorations.
- 【PERFECT FOR NAVRATRI】: The colorful banner is specially designed with a variety elements that will perfect for celebrating your special NAVRATRI and add funny atmosphere for your party decorations.
- 【PRE-ASSEMBLED】:The banner comes pre-assembled, so when you receive it, simply unpack and hang it anywhere you like.
- 【HIGH-QUALITY GLITTER MATERIALS】: Made from durable, high-quality glitter materials, this banner is beautifully printed and reusable for party.
- 【SATISFACTION GUARANTEED】: Our friendly customer service team is always ready to assist with any questions or suggestions. Feel free to reach out anytime!
Rank #2
Qttier Happy Navratri Banner, Pre-strung
- Navratri Decorations: Brighten up your home, temple, or party venue with this vibrant Happy Navratri Banner—the perfect Indian festival decoration to honor the nine nights of Navratri. Its festive design adds a joyful touch to your celebrations!
- Versatile Decoration: Ideal for cultural gatherings or as a photo booth backdrop. Easily hang it on walls, doors, or ceilings to create an inviting Navratri party atmosphere—great for temples, homes, or event venues!
- Perfect Size: Each letter measures 3.51” to 6.38” wide x 4.27 to 5.94” tall, ensuring clear visibility from a distance. The bold, colorful design makes it a standout piece in any Indian festival party setup!
- High-Quality Materials: Made from premium glitter cardstock, this Navratri festival banner shines brilliantly under lights, adding elegance to your decor. Sturdy yet lightweight for easy hanging and reuse.
- Pre-strung design: No hassle, no assembly! This pre-strung Navratri banner comes ready to hang, saving you time so you can focus on the celebrations.
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