Recommended Free Tools
Nomura is using renewed overseas interest in Japan as a relationship-building opportunity: its Revisit Japan initiative pairs research with visits to institutional investors abroad, aiming to promote Japan’s markets and encourage investment. Nomura says the outreach has drawn investor interest, but its public account does not establish that the program alone caused revenue growth. The distinction matters: the activity and growth figures Nomura has reported largely describe the wider Group, not Nomura Asset Management alone.
What Nomura’s Revisit Japan initiative does
Nomura describes Revisit Japan as a program to connect overseas institutional investors with Japan’s economy and markets. Launched in March 2022, it combines research communication with visits to investors outside Japan. Nomura says its aim is to encourage investment in Japan and promote the Japanese market.
In an employee interview, Nomura said overseas investors had shown increased interest, including requests to visit Japan to learn more about its economy. That is the company’s account of investor response, not an independent measure of demand or investment flows. Nomura’s Revisit Japan interview describes the initiative and its rationale.
How much outreach Nomura reports
In a 2025 CEO interview, Nomura Holdings said 44 analysts traveled to 34 cities in 18 countries and regions, holding more than 1,000 one-on-one meetings with investors. These are Nomura-reported outreach figures, not measures of resulting investments or new clients.
#1 Best Overall
Nomura also said its Japan Execution Services recorded its strongest revenues in ten years in the preceding fiscal year. The interview does not show that Revisit Japan caused that result, so the outreach activity and revenue outcome should be treated as related context rather than a demonstrated cause-and-effect relationship. The Nomura+ interview with Group CEO Kentaro Okuda sets out the company’s account.
Why Nomura says Japan is attracting attention
Nomura’s investment narrative points to changes in corporate governance and the broader economic backdrop. It highlights the Tokyo Stock Exchange’s March 2023 request for companies to manage with awareness of their cost of capital and share price. Nomura links that pressure for change to its view that Japan’s medium- to long-term investment case may be supported by price and wage increases and a shift away from deflation.
This is Nomura’s stated case for promoting Japan, not a guarantee that the market will rise or that investors will earn a return. The same interview refers to Nomura Asset Management’s earlier analysis of recovery, valuations and corporate restructuring, but that document’s forecasts and valuation figures concern 2009–2010 and should not be read as current market data. It also cautions that investments can lose value, exchange rates can affect returns, and investors may not recover their original investment.
What the global-growth figures do—and do not—show
Nomura’s international expansion story is broader than its asset-management business. Okuda said in 2025 that two-thirds of Nomura Wholesale revenue came from outside Japan, and that the Group’s international business generated more than half of its revenues. Those figures describe Nomura Holdings’ Wholesale and international businesses; they are not Nomura Asset Management revenue figures.
Free tools Windows power users keep installed
One-click scans. No signup required.
The CEO interview also said alternative assets under management had tripled to 1.9 trillion yen since the Investment Management division was established in April 2021. This is an executive-reported Group Investment Management figure, not necessarily an asset figure for Nomura Asset Management alone. Okuda identified asset management and alternative private assets as areas on which he believed future growth depended.
These figures show how Nomura frames the opportunity: an overseas network can connect global investors with Japan, while the Group develops businesses beyond traditional markets. They do not, by themselves, establish how much growth came from the Japan outreach or how Nomura Asset Management’s own results changed.
Rank #4
How to interpret the strategy as an investor
- Separate the entities. Group-wide Wholesale revenue and Investment Management assets should not be attributed to Nomura Asset Management.
- Separate activity from results. Meetings and analyst visits demonstrate outreach, not investment inflows or revenue caused by the program.
- Separate a market thesis from an outcome. Nomura’s case about governance reforms, inflation and corporate change is its view; it is not a forecast of returns.
- Check the date on market claims. Nomura Asset Management’s older discussion of Japan is useful historical context, but its 2009–2010 estimates are not current evidence.
Nomura is presenting renewed interest in Japan as a way to deepen global investor relationships and support a wider international business. Its own published material documents substantial outreach and describes a favorable Japan thesis, while leaving the outreach’s direct effect on business growth unproven.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
